Conference Agenda

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Session Overview
Parallel 1.4 Covid and consumption
Thursday, 01/Sept/2022:
9:00am - 10:30am

Session Chair: Janna Michael
Location: Room: PA 311

KK-senteret, Pilestredet 46, 3th floor, room for 25-30

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Young people’s consumption between resilience and sustainability: an empirical project

Piergiorgio Degli Esposti, Geraldina Roberti, Ariela Mortara

The COVID -19 epidemic that has hit an increasingly globalized society in 2020 has forced individuals to profoundly rethink their lifestyles and alter, even significantly, their habits and consumption choices that have become entrenched over time. In such a scenario, the sociology of consumption occupies a central position, as it must deal with the emergence of completely new dynamics and fruition models, which, however, have a significant impact on the community.

The changes described have had a particularly strong impact on young people, who are forced to redefine their consumption habits within a reconfigured domestic space due to the constraints imposed by the pandemic, but also forced to adopt new purchasing/use behaviors due to the state of emergency and the rules of social distancing imposed by the authorities.

This paper reports the results of a qualitative study aimed at analysing changes in consumer behaviour among a sample of university students. The study represents the second step of a quantitative survey. According to the sample of the first research’s step, the six online focus groups organized in November 2021 involved 46 female university students aged 19-24 from the same universities.

This study aimed to deepen the findings of an initial quantitative phase that: confirmed the impact of the pandemic on changes in consumption habits and frequency of purchase of certain product categories; revealed an increased sensitivity to sustainability issues and the business policies of companies operating in this field; supported the hypothesis of the impact of the pandemic on shared mobility

The focus group guide therefore traced the thematic areas of the questionnaire and addressed changes in cultural consumption, technological consumption, use of free time, and approaches to sustainability and collaborative consumption in light of the experiences of subsequent lockdowns endured by the sample.

Online access to arts and culture beyond covid: The impact of digital experience quality on future in-person attendance

Adrian Leguina

The Covid-19 pandemic has accelerated ongoing digitisation in the arts and culture by forcing many organizations to adopt digital tools and implement engagement strategies in short time. These strategies offered unique opportunities to provide access when leisure and socialisation were restricted due to lockdowns. Although it has been reported by the literature that online access to arts and culture risks reproducing structural inequalities, evidence also suggests that it can provide increasing opportunities for social groups traditionally excluded, such as disabled audiences and ethnic minorities. However, little is known about how audiences experienced online arts and culture, and their impact on future consumption decisions. An in-depth understanding of online audiences to arts and culture is critical for long-term sustainability of the sector, especially with the risk of economic recession and further cuts on public funding. This research aims to shed a light on such pressing issues by answering the following research questions: Are previously identified cultural and digital inequalities also observed in terms of quality of digital experiences? Alongside well-known predictors of attendance, can quality of digital experience change intentions of future in-person attendance? To answer these questions, UK data from the ‘Digital Experience’ survey by Indigo Ltd is analysed using exploratory and classification statistical techniques. Data, collected between March and July 2021, comes from nearly 3,000 audience members attending 22 participating organisations. Analysis shows that online access to arts and culture has facilitated access to traditionally excluded audiences and, in some cases, it stimulates future in person attendance. However, high quality digital experiences by itself are not enough to retain more diverse audiences.

Second-hand clothing between savings and sustainability: Vinted case history

Ariela Mortara, Stefania Fragapane

The Covid 19 pandemic has had and continues to have health, economic, and social impacts that profoundly affect people's lives and lifestyles. Technology, already ubiquitous at the beginning of the new millennium, has become a dominant element in the daily lives of millions of people who, thanks to it, have been able to continue studying, working, consuming, and maintaining social relationships, even in situations where the pandemic required closure

Many research projects have shown a renewed interest in more sustainable and socially responsible consumption (Severo et al. 2020), including in the food sector, leading to greater attention to local and healthy products (Eit Food, 2020) and a growing concern for waste prevention (Waste Watcher, 2021).

The article analyzes the secondhand phenomenon, which has exploded in recent years, favored by the pandemic, and currently affects many sectors such as the automotive industry and home furnishings (Betti, 2021). Economic difficulties, but also environmental concerns, seem to be the reasons for the success of the circular economy (De Pascale et. Al., 2021). T

Specifically, this study investigates the users of secondhand apps, including Vinted, which was launched in Italy in December 2020 and was the most downloaded app just one month later. Semi-structured interviews with a sample of users are used to analyze reasons for purchase, consumption habits, affiliation with other sharing economy platforms (Mortara, Roberti, 2018), including those food related (Mortara, Fragapane, 2018), environmental orientation, and sustainable practices

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