Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Session Overview
Session
Plenary 5: Design, a Driver for Innovation
Time:
Friday, 21/Jun/2019:
10:30am - 12:00pm

Session Chair: Sihem Ben Mahmoud-Jouini, HEC
Location: Amphi Poincaré
Speakers: S. Picaud, D. Boulet (Thales), F. Lenfant (GE Healthcare), D. Perrot (Groupe Accor), E. Delcourt (Décathlon)

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Presentations

Design, a Driver for Innovation

Chair(s): Philippe Picaud (Designer)

Presenter(s): Didier Boulet (Thales), François Lenfant (GE Healthcare), Damien Perrot (Groupe Accor), Emerson Delcourt (Décathlon)

Design has been popularized both by companies that put it at the heart of their product, and by the success of design thinking. It is more and more considered by firms as a main driver for differentiation not only in products and services, but as well in full experiences. Design also helps to integrate ethics or social responsibility issues by adopting a broader perspective.

By analyzing the evolution of markets and of the consumer behaviors, by questioning the positioning of the company, design can as well help considering strategic issues. Furthermore, firms adopt the design method and approach in order to rethink their internal processes for their employees.

The roundtable will address how companies can integrate the "design" function and discipline to create value and improve their performance.



 
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