Conference Agenda

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Session Overview
Session
W.2-4: Frameworks for project and service development
Time:
Wednesday, 12/July/2023:
10:30am - 11:30am

Session Chair: Romain Pinquié, Grenoble INP/G-SCOP, France
Location: M-2109
Hybrid link for this session


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Presentations
10:30am - 10:50am

A multicriteria framework proposition for project management approaches

Márcio Leandro do Prado1,2, João Felipe Capioto Seelent1, Gilberto Reynoso-Meza1, Guilherme Brittes Benitez1

1Industrial and Systems Engineering Graduate Program, Polytechnic School, Pontifical Catholic University of Parana (PUCPR), Brazil; 2BRF SA, BR 277-KM 97, 3001, Curitiba, Brazil

One of project management's biggest challenges is establishing an adequate methodology. It is challenging to achieve tremendous success in plan-ning and simultaneously bring the stakeholders the greatest satisfaction. Conse-quently, this is a paradigm because it is a decision that must be taken at the be-ginning of the activities when there is still no materialization of the project scope's product, service, or object. Regarding technology, we have even greater complexity in the theme because, often, the systemic evolution and visibility impacts occur only during the execution of the project. Thus, our goal is to de-liver and validate an MDCM (Multiple-Criteria Decision Analysis) framework to support the selection of a project management methodology. The currently available literature on influence factors for project management was extracted to achieve such a goal. We provide a multicriteria framework to select the best approach for project managers with the most relevant influence factors. This work combines quantitatively the most influencing factors in the current project management literature with a multicriteria framework to support project man-agement approach selection.

147_do Prado-A multicriteria framework proposition for project management approaches_final.pdf


10:50am - 11:10am

Innovative Development in a university environment based on the triple helix concepts: a systematic literature review

Lucas Sidorak Lessa, Michele Marcos de Oliveira, Osiris Canciglieri Junior

Pontifical Catholic University of Parana, Brazil

Integrating university, industry and government can represent the development of innovation in a university environment based on the concepts of the Triple Helix. Thus, there is a notorious lack of research that considers university inno-vation ecosystems, indicating an opportunity to improve their understanding and functioning. This article proposes a Systematic Literature Review (SLR) to map the actions, actors, concepts and functioning of the innovation ecosystem that involves the university. The first step of the SLR was the search for articles from 2017 to 2022, containing the keywords: disruptive innovation, sustainability, and digital transformation, resulting in 27 selected articles. The research identified the roles and recommendations of each actor in the ecosystem and ways to de-velop it in a sustainable way, focusing actions on the product and, with that, im-proving its current innovation strategy, contributing to the academic literature by providing actions in ecosystems of innovation and synthesis of related con-cepts.

165_Sidorak Lessa-Innovative Development in a university environment based_final.pdf


11:10am - 11:30am

Understanding service design in the context of servitization

Ana Maria Kaiser Cardoso, Pedro da Rocha Loures Robell, Guilherme Brittes Benitez

1Pontifical Catholic University of Paraná (PUCPR) - Industrial and Systems Engineering Grad-uate Program (PPGEPS) - Curitiba – Paraná - CEP: 80215-901 – Brazil

In recent years, the manufacturing industry has sought to adapt its strat-egy by including services in its offerings, known as servitization. In this context, service design can be seen as a competitive advantage in the market, as it is con-sidered an agent of transformation and innovation whose objective is to create efficient and effective experiences that meet the needs of users and organizations. However, the intangible nature of services can be a limitation when it comes to visualizing how design, which normally works with tangible aspects, can help in the development of services. Therefore, this article proposes to advance the un-derstanding of service design and its pillars to show and discuss how this topic is currently treated in the servitization literature. Our findings point to a misalign-ment in service design, identifying a paradoxical understanding of its pillars, which limits its growth in the servitization literature. Finally, we propose ques-tions that could guide future research to deepen the study of service design.

148_Cardoso-Understanding service design in the context of servitization_final.pdf


 
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