Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
Podium 4: Responsible Design
Thursday, 27/Aug/2020:
11:05am - 12:05pm

Session Chair: Ricardo Sosa
Location: Online

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Success-oriented eco-ideation sessions: lessons learnt from the use of ten eco-design guidelines

Lorenzo Maccioni, Yuri Borgianni

Free University of Bozen|Bolzano - Faculty of Science and Technology, Italy

The fields of eco-design and design creativity have not found strategic synergies yet. This applies despite the fact that the paramount objective of eco-design, i.e. sustainable development, might benefit from the radical design changes creativity can engender. In parallel, those significant changes should also support the transformation of products towards designs that exhibit major success chances, which is still in line with the perspectives of sustainable development. The authors have developed ten guidelines to guide eco-design towards creative and successful outcomes and the present paper illustrates the first experimentation thereof. The results of the experiment show that the compliance with the guidelines determines a satisfactory trade-off between environmental friendliness and success chances, as well as fully increasing the novelty of ideas. The outcomes are however affected by a remarked misalignment between the views of the two evaluators, i.e. an industrial player and an academic expert in eco-design.

Revealing the hidden: using co-design to explore campus sustainability through data physicalisation

Ian Gwilt, Aaron Davis

University of South Australia, Australia

Cites around the world are looking for ways to reduce the energy consumption associated with the built environment, but there are a number of significant challenges in this. These include, difficulties in making energy consumption data meaningful, particularly when people are not financially liable for consumption, and communicating the complexity associated with energy mix. In this research, data physicalisation principles are applied through a co-design approach to investigate how the users of a university campus understand the concept of energy. Key findings include a tension between a scientific understanding of energy and the experience of various forms of human energy including both physical and metaphysical understandings of energy, and the importance of translating energy data from the quantitative into an emotional context in which people can be encouraged to stop and take note. This is reflected upon in the context of sustainability transitions and behaviour change approaches more generally.

Understanding emotional responses and perception within new creative practices of biological materials

Nurul Ayn Ahmad Sayuti1,2, Saeema Ahmed-Kristensen1

1Design Products, Royal College of Art, London, United Kingdom; 2Industrial Design, Faculty of Art & Design, Universiti Teknologi MARA, Malaysia

There is an increasing trend for designers to use living systems, through biodesign and biophilia in the urban environment. As new creative processes emerge, the perception and emotional responses of users towards these new systems are somewhat unknown. This paper aims to study the emotional responses and perceptions towards biological materials that are embedded in existing product designs. Data was collected from 58 respondents through an online questionnaire. The findings from this exploratory study show that the significant differences by comparing the respondents with a background in design and non-design towards the level of desirability, practicality, aesthetically pleasing and the common use towards artificial and real biological materials. This paper extends existing understanding of perception and emotional responses to design incorporated living systems and can begin validating existing studies which have brought different perspectives towards the functions, practicality, aesthetical value and emotional attachments of products.

Sensemaking in the design space: in-betweenness and identity construction of design managers

Tarja Pääkkönen, Sarantou Melanie, Satu Miettinen

University of Lapland, Finland

Identities and notions of the in-betweenness of designers in management positions in Silicon Valley might be shaped by one another given changing sensemaking contexts. As organising becomes less bounded with shorter job tenures designers have been constructing their identities in interactions with diverse stakeholders. Tools, skills and values together with previous experiences continuously shape design manager identities. This research explored design manager in-betweenness by linking it with identity construction, critical sensemaking and social constructionism. While hybrid design managers produce profits and innovations by utilising user data, they also might steer their organisations towards more inclusive values and global responsibility. Internal struggles may follow while there is a need for open interdisciplinary reflection. A broader global understanding of the design space is suggested. Implications for education extend beyond the design field. Deeper reflection on ethics and production consequences across occupational silos enhances critical thinking, enabling collective identity cultivation in organisational sensemaking

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