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Podium 1: Measuring Design Creativity and Its Impact
11:55am - 12:40pm
Session Chair: Nathan Crilly
Retrospective and Prospective of the Study of Design Creativity: 80 Years into the Past and the Future
1Auckland University of Technology, New Zealand; 2Monash University, Australia
Design creativity is a special type of imaginative capacity that plays an important, albeit still little understood, role in design activity. This paper returns to the primary sources to inform a critical review of the early studies of creative reasoning that have heavily influenced what we know and how we know it. It does this to inductively and reflectively formulate a prospective for the future study of design creativity that emphasizes a designerly outlook, facilitation skills, associative reasoning, the unearthing of assumptions, methodological awareness, types and stages of design ideas, design briefs, and purpose of ideation. A rethinking of the premises underlying the study of creative ideation has the potential to transform how we study, teach, and support the creative aspects of design practice in the twenty-first century and beyond.
On the novelty of software products
Alejandra Beghelli1, Sara Jones2
1Universidad Adolfo Ibañez, Goldsmiths, University of London; 2City, University of London
The identification of the key factors that make a tangible product creative has been the focus of significant research in the area of design. However, the same effort for software products is almost non-existent. With the ever-increasing importance of software applications in day-to-day life, such endeavour becomes more necessary. In this paper we report on preliminary results that build on our understanding of how we evaluate the creativity of tangible products, to identify key criteria that can be used in assessing the creativity of intangible software products. We argue that this provides a basis for designers to work together with software developers in pushing the boundaries of software innovation.
Creativity Assessment via Novelty and Usefulness (CANU) – Approach to an Easy to Use Objective Test Tool
Lorenz Prasch, Philipp Maruhn, Marcel Brünn, Klaus Bengler
Technichal University of Munich, Germany
Creativity, or the ability to generate new and useful ideas or products, is considered a key factor in modern society. The role it plays in the workplace and day-to-day activities is on the rise and - in the light of recent advances in artificial intelligence - will continue to increase. Considering the importance of the subject at hand, the fact that there is no standardized, reliable and scalable measurement tool is astonishing. In this paper, we introduce the creativity assessment via novelty and usefulness (CANU), an approach to an easy-to-use online measurement tool for creative performance. Using specifically tailored tasks, we aim to assess participants' performance in regard to the novelty and usefulness of solutions they produce.