Target groups

Market research professionals and agencies, UX researchers and product teams, "People Who Do Research" (PWDR) in product organizations

Is the workshop geared at an exclusively German or an international audience?

International audience

Workshop language

English

Description of the content of the workshop T

his hands-on workshop demonstrates how autonomous voice AI moderators can conduct, transcribe, and analyze qualitative interviews at scale - bridging the traditional divide between qualitative depth and quantitative reach. Participants will experience the complete workflow: (1) Co-creating a research study through AI-assisted question development and visual stimulus integration; (2) Observing live autonomous voice-to-voice interviews with dynamic follow-up questions and multilingual capabilities across 50+ languages; (3) Exploring real-time analysis that extracts patterns across small and large sample sizes while maintaining traceability to individual voices. Through hands-on configuration of their own study, participants will critically evaluate when autonomous voice AI maintains research rigor versus when human moderators remain essential. Workshop covers end-to-end orchestration, quality validation through full transcript access, GDPR compliance, and integration with existing research workflows.

Goals of the workshop Participants will:

(1) Familiarize themselves with autonomous voice AI moderation as an emerging research methodology—understanding the complete workflow from study co-creation to real-time analysis; (2) Develop evaluation frameworks for assessing AI-moderated interview quality using real pilot transcripts and comparison criteria; (3) Apply co-intelligence principles: learning when to leverage AI autonomy versus when human researcher judgment remains essential; (4) Explore current capabilities and limitations; (5) Gain implementable insights from real deployments: cost models, change management, quality validation, and GDPR compliance; (6) Envision the future of customer research: from quarterly bottleneck to continuous insight engine while maintaining methodological rigor.

Necessary prior knowledge of participants

Basic familiarity with qualitative research methods (moderated interviews, user research, or market research). No technical or AI expertise required. Workshop designed for research professionals, moderators, product teams conducting research, and organizations exploring research scaling.

Literature that participants need to read prior to participation

None required. Workshop is designed to be self-contained with all context provided during the session.

Recommended additional literature

Co-Intelligence - Ethan Mollick, Research that Scales - Kate Towsey

Information about the instructor

Bruno Recht is CEO and co-founder of Userflix, which develops autonomous voice AI moderators for qualitative interviewing. He serves as guest lecturer for Human AI Interaction at Elisava University Barcelona. Previously, he worked as a Designer at Porsche. Userflix's validation includes pilot deployments with the Nielsen Norman Group, IKEA, and leading market research agencies. Recent recognition: marktforschung.de Innovation Award 2025 and RWTH Spin-off Award. Bruno brings a unique combination of design thinking, AI product development, and hands-on implementation experience with research organizations - bridging academic rigor with commercial deployment insights.

Maximum number of participants 25-30 participants

(to ensure everyone can engage hands-on with the platform and receive individual attention during the practical exercises)

Will participants need to bring their own devices in order to be able to access the Internet? Will they need to bring anything else to the workshop?

Yes, participants should bring their own laptop or tablet with internet connection to access the Userflix platform during hands-on exercises. No software installation required (browser-based). Optional: participants may bring headphones for better audio experience during demo interviews