GOR 26 - Annual Conference & Workshops
Annual Conference- Rheinische Hochschule Cologne, Campus Vogelsanger Straße
26 - 27 February 2026
GOR Workshops - GESIS - Leibniz-Institut für Sozialwissenschaften in Cologne
25 February 2026
Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview | |
| Location: RH, Auditorium |
| Date: Thursday, 26/Feb/2026 | |||||
| 9:00am - 10:00am |
1: Opening and Keynote 1: Dr. Katharina Schüller Location: RH, Auditorium More efficiency, new problems? AI in empirical research STAT-UP Statistical Consulting & Data Science GmbH, Germany |
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| 10:15am - 11:15am |
GOR Thesis Award Master Location: RH, Auditorium Measuring Ambivalent Sexism in Large Language Models: A Validation Study University of Mannheim, Germany AI for Survey Design: Generating and Evaluating Survey Questions with Large Language Models Ludwig-Maximilians-Universität Munich, Germany Adaptive Code Generation for the Analysis of Donated Data with Large Language Models University of Mannheim, Germany Reinforcement Learning for Optimising the Vehicle Routing Problem University of Mannheim, Germany |
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| 11:30am - 12:30pm |
GOR Thesis Award PhD Location: RH, Auditorium Who Counts? Survey Data Quality in the Age of AI 1: LMU Munich, Germany; 2: Munich Center for Machine Learning Correcting Selection Bias in Nonprobability Samples by Pseudo Weighting Utrecht University, Netherlands, The |
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| 1:30pm - 2:30pm |
4.1: Poster Session Location: RH, Auditorium Beyond the First Questionnaire: Retaining Participants in an App-based Household Budget Survey University of Mannheim, Germany Joint Evaluation of LLM and Human Annotations with MultiTrait–MultiError Models 1: University of Mannheim; 2: University of Manchester; 3: GESIS–Leibniz Institute for the Social Sciences; 4: CSH Vienna Lessons learned: Utilizing Social Media Influencers for Targeted Recruitment on Discrimination in the German Healthcare System 1: German Centre for Integration and Migration Research (DeZIM), Germany; 2: Bielefeld University, Germany; 3: Humboldt-University, Germany Classifying Moral Reasoning in Political Discourse: Demonstrating Interrater Reliability and Testing an AI-Based Classification Approach Freie Universität Berlin, Germany Dynamic Surveys for Dynamic Life Courses: Development of a Web-App for Self-Administered Life History Data Collection 1: Leibniz Institute for Educational Trajectories (LIfBi), Germany; 2: German Centre for Higher Education Research and Science Studies (DZHW), Germany |
4.2: Poster Session Location: RH, Auditorium Beyond Algorithms: How to Improve Manual Classification of Visual Data Obtained in Surveys RECSM- Universitat Pompeu Fabra, Spain AI for Survey Design: Generating and Evaluating Survey Questions with Large Language Models 1: LMU Munich; 2: Munich Center for Machine Learning; 3: University of Maryland, College Park Who moves and who do we lose? Mobility-Specific Attrition in Panel Surveys. GESIS, Germany “My (22m) Girlfriend (23f) Comes Home and Does Nothing” – Gendered Perceptions of Paid and Household Labor in Reddit Relationship Discussions over Time 1: TU Dortmund University, Germany; 2: University of Mannheim, Germany; 3: Carl von Ossietzky University Oldenburg, Germany; 4: Leibniz Institute for Educational Trajectories (LIfBi), Germany A Changing Language of Sustainability? Global online discourse analysis with a deep-dive on Germany 1: Weber Shandwick, Germany; 2: Fresenius University Koeln, Media School |
4.3: Poster Session Location: RH, Auditorium Different Measures, Different Conclusions? Evaluating Operationalizations of Non-Optimal Response Behavior 1: University of Mannheim, Germany; 2: GESIS – Leibniz Institute for the Social Sciences, Germany Do Audio Buttons Matter? Evidence from a Web-Based Panel Recruitment Survey GESIS – Leibniz Institute for the Social Sciences, Germany Do respondents in a cross-sectional probability survey donate their Spotify or Google Search data? – Short answer: No GESIS Leibniz Institute for the Social Sciences, Germany How Processing Decisions Influence the Measurement of News Consumption with Web-Tracking Data University of Mannheim, Germany The Instagram Reality Check: Measuring the Accuracy of Self-Reported Social Media Behavior. MZES - University of Mannheim, Germany |
4.4: Poster Session Location: RH, Auditorium Technostress and Burnout in Daily Academic Life: An Empirical Investigation of Study-Related Stressors within the Study Demands and Resources Model Technische Hochschule Köln, Germany Estimating Economic Preferences from Search Queries Goethe University, Germany Trait or State? Understanding Motivational Drivers of Straightlining in a Longitudinal Panel Survey GESIS - Leibniz Institute for the Social Sciences, Germany AFGfluencers in Germany: Platforms, Actors, and Issues Leipzig University, Germany Comparing Probability and Nonprobability Online Surveys: Data Quality and Fieldwork Processes 1: Institute for Employment Research, Germany; 2: Ludwig-Maximilians-Universität, Munich, Germany; 3: University of Maryland, College Park, USA |
4.5: Poster Session Location: RH, Auditorium Developing a measurement of masculinity norms: insights from the MEN4DEM project University of Bergamo, Italy Social Media Surveys in Emerging Risks: Measuring Stress During Bradyseism in Campi Flegrei, Italy 1: University of Padova, Italy; 2: University of Bari “Aldo Moro", Italy; 3: University of Salerno, Italy "Automated Political Stance Identification in Political Texts Universität Potsdam/Hasso-Plattner Institut Lessons Learned from Developing Indices for Syndicated Studies YouGov, Switzerland Goodnight, Prince of Darkness: Ozzy Osbourne’s Death as a Global Facebook Event Bar-Ilan University, Israel |
| Date: Friday, 27/Feb/2026 | |
| 10:15am - 11:00am |
8: Keynote 2: TBA Location: RH, Auditorium |
| 11:00am - 11:45am |
9: Award Ceremony Location: RH, Auditorium |
| 12:00pm - 1:00pm |
10.4: Curated Session: Collect, Share, Act: The Power of Activated Knowledge Location: RH, Auditorium This session brings together diverse perspectives on how organisations can manage consumer or audience knowledge more effectively and translate insights into action. Experts from technology, media, and in-house research share practical experiences and strategic reflections on making insights accessible, connected, and truly impactful within organisations.
"Mind the Gap!" On the Importance of Data Literacy and Knowledge Management in the Digital Age ARD MEDIA/agma, Germany From Insights to Impulses for action Deutsche Welle, Germany Values-based customer targeting in the age of AI Uranos GmbH, Germany |
| 2:00pm - 3:00pm |
11.4: DGOF KI (AI) FORUM: INSPIRATION SESSION (HELD IN ENGLISH) Location: RH, Auditorium Join us for an insightful session where industry experts put innovative solutions to the test and explore how AI can unlock new opportunities in market research. Topics will be announced soon, covering areas such as synthetic data, agentic AI, regulatory considerations, and the sharing of best practices. |
| 3:15pm - 4:15pm |
12.4: DGOF KI (AI) FORUM: WORLD CAFÉ (SESSION HELD IN GERMAN) Location: RH, Auditorium Take part in engaging World Café discussions with fellow GOR participants. Now in its third edition, this interactive format is centered on meaningful exchange. The session invites participants to share challenges and barriers, explore opportunities and limitations in applying AI to research practice, and discuss ways to overcome them in the future. Topics will be announced soon. |