This session brings together diverse perspectives on how organisations can manage consumer or audience knowledge more effectively and translate insights into action. Experts from technology, media, and in-house research share practical experiences and strategic reflections on making insights accessible, connected, and truly impactful within organisations.

Join us for an insightful session where industry experts put innovative solutions to the test and explore how AI can unlock new opportunities in market research. Topics will be announced soon, covering areas such as synthetic data, agentic AI, regulatory considerations, and the sharing of best practices.

Take part in engaging World Café discussions with fellow GOR participants. Now in its third edition, this interactive format is centered on meaningful exchange. The session invites participants to share challenges and barriers, explore opportunities and limitations in applying AI to research practice, and discuss ways to overcome them in the future. Topics will be announced soon.