Deploying Online Experiments to Investigate Content Credibility in Sensor-Based Journalism

Irina Boboschko, Claudia Loebbecke

University of Cologne, Media and Technology Management, Germany

War, Anxiety, and Digital Behavior: How Armed Conflict Reshapes Online Media Consumption and Social Media Engagement

‪Vlad Vasiliu‬‏¹, Haneen Shibli², Gal Yavetz³

1: The Max Stern Yezreel Valley College, Emek Yezreel, Israel; 2: University of Washington, Seattle, WA, USA; 3: Bar-Ilan University, Ramat Gan, Israel

Generative AI in Media 2025

Kristina Hagen, Lisa Lautenbach, Alina Schroeder, Claudia Rosenkötter, Franziska Rieder

Annalect/OMG Solutions GmbH

Experimental Evidence on How Questionnaire Structure Affects Awareness Reporting

Justus Rathmann, Inna Becher, Marc Herter

YouGov, Switzerland

From Reflection to Intuition: Integrating System 1 and System 2 Measures in Behavioural Campaign Evaluation

Emmanuel Guizar Rosales

YouGov, Switzerland

Measuring the beauty of products: The Product Aesthetics Inventory (PAI)

Meinald Thielsch¹, Maike Ramrath¹, Boris Forthmann², Henning Brau³, Simon Eisbach⁴

1: University of Wuppertal, Germany; 2: University of Münster, Germany; 3: BSH Hausgeräte GmbH, Germany; 4: Provinzial Versicherung, Germany

Scaling Qualitative Depth: A Large-Scale Validation Study Comparing AI-Moderated Interviews and Conventional Surveys in OTC Pharma Research

Thomas Kopf¹, Sarah Goto¹, Oliver Tabino², Jonathan Heinemann³, David Ranftler⁴, Paul Wesendonk⁴

1: MCM Klosterfrau Vertriebsgesellschaft mbH; 2: Q Agentur für Forschung GmbH; 3: horizoom-Panel – horizoom GmbH; 4: xelper UG (haftungsbeschränkt)

Agentic AI in der Marktforschung

Jan Maciejanski

Aequitas Group, Germany

Comparing AI-Moderated, Human-Moderated, and Unmoderated Usability Testing: Insights into Quality, User Perception and Practical Implementation

Christian Pottiez¹, Martin Einhorn¹, Markus Pandrea², David Ranftler³

1: Porsche AG, Germany; 2: Userlutions GmbH; 3: xelper UG

BEYOND AI - How the DFB leveraged a new qualitative insights method that improves AI results.

Frank Buckler

SUPRA, Germany

From Insights to Impact: A Life-Centric, AI-Driven Approach to Modern Brand Tracking

Jörg Munkes

GIM Gesellschaft für innovative Marktforschung mbH, Germany

The last interview - A concept to create digital twins

Holger Lütters¹, André Wolff², David Ranftler³

1: HTW Berlin, Germany; 2: Splendid Research; 3: Xelper

Personas++ – Slicing & Dicing the Result Space of a Survey

Georg Wittenburg, Guilllaume Aimetti

Inspirient, Germany

The EU-ALMPO Project: Rethinking ALMPs through AI-Driven Analysis and Policy Innovation

Silvia Castellazzi, Maria Juliana Charry Camargo, Siro Ciarimboli, Flavia Pesce

Institute for Social Research (IRS), Italy

Accessibility and inclusivity in self-completion surveys: An evidence review

Cristian Domarchi¹, Nhlanhla Ndebele², Olga Maslovskaya¹, Peter Lynn³, Rory Fiztgerald², Ruxandra Comanaru²

1: University of Southampton, United Kingdom; 2: City St George’s, University of London; 3: Institute for Social and Economic Research, University of Essex, United Kingdom

Effectiveness of the knock-to-nudge approach for establishing contact with respondents: Evidence from the National Readership Survey (PAMCo) and National Survey for Wales (NSW) in the UK

Olga Maslovskaya, Cristian Domarchi, Peter W.F. Smith

University of Southampton, United Kingdom

How do Respondents Evaluate a Chatbot-Like Survey Design? An Experimental Comparison With a Web Survey Design

Marek Fuchs, Stella Czak, Anke Metzler

Technical University of Darmstadt, Germany

Static or Animated? How Ad Design Shapes Survey Recruitment

Anna Hebel

GESIS, Germany

Is a Video Worth a Thousand Pictures? The Effect of Advertisement Design on Survey Recruitment with Social Media

Alexander Wenz¹, Nicole Schwitter^1,2

1: University of Mannheim, Germany; 2: University of Warwick, UK

Social Media Sampling to Reach Migrant Populations for Market and Opinion Research

Markus Weiss, Clemens Rathe, Orkan Dolay

Bilendi

Exploring Types of Masculinity in the Discourse of Fringe Online Communities

Mo Chen, Taimoor Khan, Dimitar Dimitrov, Stefan Dietze, Alexia Katsanidou

GESIS Leibniz Institute for the Social Science, Germany

Measuring online information-seeking behavior in the context of (expectant) parenthood: A proof-of-concept study using metered data on website visits, online searches, and app usage

Joshua Claassen¹, Melanie Revilla²

1: DZHW; Leibniz University Hannover, Germany; 2: RECSM-University Pompeu Fabra, Spain

Social Media as a Data Collection Tool and Its Impact on Body Image Perception

Margherita Silan, Sofia Spinelli, Giulia Oselin

University of Padova, Italy

The Methods Hub: Integrating Tools, Tutorials, and Environments for Transparent Online Research

Arnim Bleier, Johannes Kiesel, Christina Viehmann, Chung-hong Chan, Po-Chun Chang, Raniere Gaia Costa da Silva, Muhammad Taimoor Khan, Stephan Linzbach, Fakhri Momeni, Felix Victor Münch, Ran Yu, Claudia Wagner, Stefan Dietze

GESIS - Leibniz Institute for the Social Sciences, Germany

Let's Talk About Limitations: Data Quality Reporting Practices in Quantitative Social Science Research

Fiona Draxler¹, Jessica Daikeler²

1: University of Mannheim, Germany; 2: GESIS – Leibniz Institute for the Social Sciences

Qualitative Research in Digital Contexts: A Systematic Review of Online Data Collection Practices

Marlene Schuster, Melanie Gruber

FH Wiener Neustadt GmbH City Campus, Austria