GOR 26 - Annual Conference & Workshops
Annual Conference- Rheinische Hochschule Cologne, Campus Vogelsanger Straße
26 - 27 February 2026
GOR Workshops - GESIS - Leibniz-Institut für Sozialwissenschaften in Cologne
25 February 2026
Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
| Date: Friday, 27/Feb/2026 | ||||
| 8:00am - 9:00am |
Begin Check-in Location: Rheinische Hochschule, Campus Vogelsanger Straße |
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| 9:00am - 10:00am |
7.1: AI and qualitative research Location: RH, Seminar 01 AI-Conducted User Research: From Weeks to Hours Through Autonomous Interviewing Userflix, Germany Augmenting Qualitative Research with AI: Topic Modeling with Agentic RAG 1: Freie Universität Berlin, Germany; 2: Deutsche Hochschule, Germany; 3: Lee Kong Chian School of Business, Singapore Management University, Singapore Reinventing Online Qualitative Methods: Lessons from an AI-Assisted Study on Pathways Out of Loneliness 1: Hochschule Trier, Germany; 2: Bilendi&respondi |
7.2: New insights on satisficing Location: RH, Seminar 02 Is ‘don’t know’ good enough? Maximizing vs satisficing decision-making tendency as a predictor of survey satisficing Technical University Darmstadt, Germany Measuring Response Effort and Satisficing with Paradata: A Process-Based Approach in the Czech GGS II Masaryk university, Czechia A Data-Driven Approach for Detecting Speeding Behavior in Online Surveys Robert Koch Institute, Germany |
7.3: Designing inclusive and engaging surveys Location: RH, Seminar 03 Accessibility and inclusivity in self-completion surveys: An evidence review 1: University of Southampton, United Kingdom; 2: City St George’s, University of London; 3: Institute for Social and Economic Research, University of Essex, United Kingdom Effectiveness of the knock-to-nudge approach for establishing contact with respondents: Evidence from the National Readership Survey (PAMCo) and National Survey for Wales (NSW) in the UK University of Southampton, United Kingdom How do Respondents Evaluate a Chatbot-Like Survey Design? An Experimental Comparison With a Web Survey Design Technical University of Darmstadt, Germany |
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| 10:00am - 10:15am |
Break Location: RH, Lunch Hall/ Cafeteria |
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| 10:15am - 11:00am |
8: Keynote 2: TBA Location: RH, Auditorium |
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| 11:00am - 11:45am |
9: Award Ceremony Location: RH, Auditorium |
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| 11:45am - 12:00pm |
Break Location: RH, Lunch Hall/ Cafeteria |
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| 12:00pm - 1:00pm |
10.1: Smart surveys and interactive survey features Location: RH, Seminar 01 Providing extra incentives for open voice answers in web surveys 1: DZHW; Leibniz University Hannover, Germany; 2: RECSM-University Pompeu Fabra, Spain; 3: University of Michigan, USA Alexa, Start the Interview! Respondents’ Experience with Smart Speaker Interviews Compared to Web Surveys 1: Technical University of Darmstadt, Germany; 2: Former Postdoc at Technical University of Darmstadt, Germany Do respondents show higher activity and engagement in app-based diaries compared to web-based diaries? A case study using Statistics Netherlands’ Household Budget Diary. 1: Utrecht University, The Netherlands; 2: Statistics Netherlands |
10.2: Data donation Location: RH, Seminar 02 Data donations in online panels: Factors influencing donation probability 1: GESIS - Leibniz Intitute for the Social Sciences, Germany; 2: Utrecht University Motivations, Privacy, and Data Types: What Drives WhatsApp Chat Data Donation in a Probability Sample?” 1: GESIS, Germany; 2: University of Mannheim, Germany; 3: University of Michigan, USA Motivate and persuade: Testing strategies to increase participation in data donation studies 1: University of Mannheim, Germany; 2: Institute for Employment Research, Germany; 3: University of Klagenfurt, Austria; 4: LMU Munich, Germany |
10.3: Social media recruitment Location: RH, Seminar 03 Static or Animated? How Ad Design Shapes Survey Recruitment GESIS, Germany Is a Video Worth a Thousand Pictures? The Effect of Advertisement Design on Survey Recruitment with Social Media 1: University of Mannheim, Germany; 2: University of Warwick, UK Social Media Sampling to Reach Migrant Populations for Market and Opinion Research Bilendi |
10.4: Curated Session: Collect, Share, Act: The Power of Activated Knowledge Location: RH, Auditorium This session brings together diverse perspectives on how organisations can manage consumer or audience knowledge more effectively and translate insights into action. Experts from technology, media, and in-house research share practical experiences and strategic reflections on making insights accessible, connected, and truly impactful within organisations.
"Mind the Gap!" On the Importance of Data Literacy and Knowledge Management in the Digital Age ARD MEDIA/agma, Germany From Insights to Impulses for action Deutsche Welle, Germany Values-based customer targeting in the age of AI Uranos GmbH, Germany |
| 1:00pm - 2:00pm |
Lunch Break Location: RH, Lunch Hall/ Cafeteria |
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| 2:00pm - 3:00pm |
11.1: Sampling and weighting Location: RH, Seminar 01 Enhancing data accuracy in KnowledgePanel Europe: Leveraging different weighting techniques and adjustment variables for optimal outcomes Ipsos Do sampling and stratification strategies matter for treatment effects of political and media experiments administered online? The SOM Institute, University of Gothenburg, Sweden Exploring the representativeness of web-only surveys of the general population 1: Institute for Social and Economic Research, University of Essex; 2: Department of Social Statistics and Demography, University of Southampton |
11.2: Ensuring participation Location: RH, Seminar 02 The effects of push-to-complete reminders The SOM Institute, University of Gothenburg, Sweden The Effect of Survey Burden and Interval Between Survey Waves on Panel Participation: Experimental Evidence from the GLEN Panel 1: RPTU Kaiserslautern-Landau, Germany; 2: LMU Munich Are interviewer administered follow-ups of web non-respondents still needed to maximise data quality? Evidence from Understanding Society: the UK Household Longitudinal Study 1: University of Southampton, United Kingdom; 2: University of Essex, United Kingdom |
11.3: Inferential leap: from digital trace data to measuring concepts Location: RH, Seminar 03 Exploring Types of Masculinity in the Discourse of Fringe Online Communities GESIS Leibniz Institute for the Social Science, Germany Measuring online information-seeking behavior in the context of (expectant) parenthood: A proof-of-concept study using metered data on website visits, online searches, and app usage 1: DZHW; Leibniz University Hannover, Germany; 2: RECSM-University Pompeu Fabra, Spain Social Media as a Data Collection Tool and Its Impact on Body Image Perception University of Padova, Italy |
11.4: DGOF KI (AI) FORUM: INSPIRATION SESSION (HELD IN ENGLISH) Location: RH, Auditorium Join us for an insightful session where industry experts put innovative solutions to the test and explore how AI can unlock new opportunities in market research. Topics will be announced soon, covering areas such as synthetic data, agentic AI, regulatory considerations, and the sharing of best practices. |
| 3:00pm - 3:15pm |
Break Location: RH, Lunch Hall/ Cafeteria |
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| 3:15pm - 4:15pm |
12.1: Survey recruitment Location: RH, Seminar 01 How Recruitment Channels Shape Data Quality: Evidence From A Multi-Source Panel GESIS Leibniz Institute for the Social Sciences, Germany Looks great, responds poorly: lessons from ten years of invitation letter experiments Statistics Netherlands, The Netherlands Using Text Messages (SMS) for Representative Sample Recruitment in Online Research Aristotle University of Thessaloniki, Greece |
12.2: Push to web and mixed mode surveys Location: RH, Seminar 02 Introducing Web in a Telephone Employee Survey and its Impacts on Selection Bias and Costs 1: IAB; 2: LMU-Munich Examining the influence of respondents' internet-related characteristics on mode choice (paper vs. web mode) in a probabilistic mixed-mode panel with push-to-web design GESIS – Leibniz Institute for the Social Sciences, Germany Data Quality in Push-to-Web Longitudinal Surveys: Evidence from ELSA's Transition to Sequential Mixed-Mode Design National Centre for Social Research, United Kingdom |
12.3: Methods, tools, and frameworks - a bird's view on data collection Location: RH, Seminar 03 The Methods Hub: Integrating Tools, Tutorials, and Environments for Transparent Online Research GESIS - Leibniz Institute for the Social Sciences, Germany Let's Talk About Limitations: Data Quality Reporting Practices in Quantitative Social Science Research 1: University of Mannheim, Germany; 2: GESIS – Leibniz Institute for the Social Sciences Qualitative Research in Digital Contexts: A Systematic Review of Online Data Collection Practices FH Wiener Neustadt GmbH City Campus, Austria |
12.4: DGOF KI (AI) FORUM: WORLD CAFÉ (SESSION HELD IN GERMAN) Location: RH, Auditorium Take part in engaging World Café discussions with fellow GOR participants. Now in its third edition, this interactive format is centered on meaningful exchange. The session invites participants to share challenges and barriers, explore opportunities and limitations in applying AI to research practice, and discuss ways to overcome them in the future. Topics will be announced soon. |