More efficiency, new problems? AI in empirical research

Dr. Katharina Schüller

STAT-UP Statistical Consulting & Data Science GmbH, Germany

Talking to Results: LLM-enabled Discussions of Quantitative Survey Findings

Sophia McDonnell¹, Aaron Heinz¹, Georg Wittenburg², Anja Langness³, Nicole Kleeb³

1: Verian, Germany; 2: Inspirient; 3: Bertelsmann Stiftung

Testing the Performance and Bias of Large Language Models in Generating Synthetic Survey Data

Charlotte Mueller, Bella Struminskaya, Peter Lugtig

Utrecht University, Netherlands, The

Transcribing and coding voice answers obtained in web surveys: comparing three leading automatic speech recognition tools

Melanie Revilla¹, Carlos Ochoa¹, Jan Höhne², Mick Couper³

1: RECSM-UPF, Spain; 2: DZHW, Leibniz University Hannover; 3: University of Michigan

Metadata uplift of survey data for research discovery and provenance

Jon Johnson¹, Paul Bradshaw², Suparna De³, Deirdre Lungley⁴

1: University College London; 2: Scotcen; 3: University of Surrey; 4: University of Essex

Beyond the Questionnaire: Linking Passively Metered Platform Data with Surveys for Audience Profiling

David Goldschmidt, Lukas Stein

Datapods GmbH, Germany

Visualizing the Answering Process: Exploring Mode Differences with Respondent-Level Paradata from the IAB Establishment Panel

Corinna König¹, Marieke Volkert¹, Joseph Sakshaug^1,2

1: Institute for Employment Research, Germany; 2: LMU Munich

Deploying Online Experiments to Investigate Content Credibility in Sensor-Based Journalism

Irina Boboschko, Claudia Loebbecke

University of Cologne, Media and Technology Management, Germany

War, Anxiety, and Digital Behavior: How Armed Conflict Reshapes Online Media Consumption and Social Media Engagement

‪Vlad Vasiliu‬‏¹, Haneen Shibli², Gal Yavetz³

1: The Max Stern Yezreel Valley College, Emek Yezreel, Israel; 2: University of Washington, Seattle, WA, USA; 3: Bar-Ilan University, Ramat Gan, Israel

Generative AI in Media 2025

Kristina Hagen, Lisa Lautenbach, Alina Schroeder, Claudia Rosenkötter, Franziska Rieder

Annalect/OMG Solutions GmbH

Improving Measurement of Migration Preferences: A Choice-Based Conjoint Approach to Studying Refugee Resettlement Decisions

Armin Küchler, Marvin Bürmann

Bielefeld University, Germany

Fear in Flight: Measuring Digital Risk Perception and Emotional Responses to Aviation Safety in Romania

Antonio Amuza

University of Bucharest, Romania

Industry and occupation coding: A comparison of office-based coding and a closed-list approach

Cristian Domarchi¹, Olga Maslovskaya¹, Curtis Jessop², Lisa Calderwood³, Matt Brown³

1: University of Southampton, United Kingdom; 2: National Centre for Social Research (NatCen), United Kingdom; 3: Centre for Longitudinal Studies, University College London, United Kingdom

Measuring Ambivalent Sexism in Large Language Models: A Validation Study

Jana Jung

University of Mannheim, Germany

AI for Survey Design: Generating and Evaluating Survey Questions with Large Language Models

Anna Fuchs

Ludwig-Maximilians-Universität Munich, Germany

Adaptive Code Generation for the Analysis of Donated Data with Large Language Models

Miger Shkrepa

University of Mannheim, Germany

Reinforcement Learning for Optimising the Vehicle Routing Problem

Abigail Hayes

University of Mannheim, Germany

Why Are People Unwilling to Participate in Smartphone App Data Collection? Results from Qualitative In-Depth Interviews

Alexander Wenz

University of Mannheim, Germany

Ready, set, go! Data collection for the household budget survey with an app

Maaike Kompier, Janelle van den Heuvel, Jelmer de Groot

Statistics Netherlands, Netherlands, The

The effect of control over data collection on willingness to participate in app-based data collection

Thijs Carriere, Bella Struminskaya, Laura Boeschoten

Utrecht University, Department of Methodology and Statistics

A picture is worth a thousand words: Factors influencing the quality of photos received through an online survey

Patricia Iglesias¹, Jessica Daikeler², Fiona Draxler³

1: Centre d'Estudis Demogràfics, Spain; 2: GESIS - Leibniz Institute for the Social Sciences; 3: University of Mannheim

Enhancing participation in visual data collection in online surveys: Evidence from an experimental study about remote work environments

Leyre Padilla, Melanie Revilla

RECSM - Universitat Pompeu Fabra, Spain

Video-Interviews in Mixed-Mode Panel Surveys: Selective Feasibility and Data Quality Trade-offs

Julia Witton¹, Carina Cornesse^1,2, Markus Grabka¹, Sabine Zinn^1,3

1: DIW Berlin, Germany; 2: GESIS Leibniz Institute for the Social Sciences, Germany; 3: Humboldt University of Berlin, Germany

Experimental Evidence on How Questionnaire Structure Affects Awareness Reporting

Justus Rathmann, Inna Becher, Marc Herter

YouGov, Switzerland

From Reflection to Intuition: Integrating System 1 and System 2 Measures in Behavioural Campaign Evaluation

Emmanuel Guizar Rosales

YouGov, Switzerland

Measuring the beauty of products: The Product Aesthetics Inventory (PAI)

Meinald Thielsch¹, Maike Ramrath¹, Boris Forthmann², Henning Brau³, Simon Eisbach⁴

1: University of Wuppertal, Germany; 2: University of Münster, Germany; 3: BSH Hausgeräte GmbH, Germany; 4: Provinzial Versicherung, Germany

Ensuring the Voices of Young People Are Heard: An Innovative Application of Respondent-Driven Sampling with Probability-Based Seeds in the NatCen Panel

Luciano Perfetti Villa¹, Olga Maslovskaya¹, Carina Cornesse², Curtis Jessop³

1: University of Southampton, United Kingdom; 2: GESIS – Leibniz Institute for the Social Sciences; 3: National Centre for Social Research

Youth Loneliness Epidemic: Real Trend or Survey Artifact?

Francesco Berlingieri¹, Béatrice d'Hombres¹, Caterina Mauri²

1: European Commission - Joint Research Centre; 2: Vrije Universiteit Brussel, Belgium

Digital Mental Health in Wartime: Age, Gender, and Socioeconomic Predictors of AI Therapy Acceptance

Avia ‬‏Ben Ari¹, ‪Vlad Vasiliu², Gal Yavetz³

1: Technion – Israel Institute of Technology, Haifa, Israel; 2: The Max Stern Yezreel Valley College, Emek Yizrael, Israel; 3: Bar-Ilan University, Ramat Gan, Israel

Who Counts? Survey Data Quality in the Age of AI

Leah von der Heyde^1,2

1: LMU Munich, Germany; 2: Munich Center for Machine Learning

Correcting Selection Bias in Nonprobability Samples by Pseudo Weighting

An-Chiao Liu

Utrecht University, Netherlands, The

Beyond the First Questionnaire: Retaining Participants in an App-based Household Budget Survey

Maren Fritz, Florian Keusch

University of Mannheim, Germany

Joint Evaluation of LLM and Human Annotations with MultiTrait–MultiError Models

Georg Ahnert¹, Maximilian Kreutner¹, Alexandru Cernat², Markus Strohmaier^1,3,4

1: University of Mannheim; 2: University of Manchester; 3: GESIS–Leibniz Institute for the Social Sciences; 4: CSH Vienna

Lessons learned: Utilizing Social Media Influencers for Targeted Recruitment on Discrimination in the German Healthcare System

Zaza Zindel^1,2, Aylin Mengi¹, Zerrin Salikutluk^1,3, Tae Kim¹

1: German Centre for Integration and Migration Research (DeZIM), Germany; 2: Bielefeld University, Germany; 3: Humboldt-University, Germany

Classifying Moral Reasoning in Political Discourse: Demonstrating Interrater Reliability and Testing an AI-Based Classification Approach

Felix Schmirler, Rudolf Kerschreiter

Freie Universität Berlin, Germany

Dynamic Surveys for Dynamic Life Courses: Development of a Web-App for Self-Administered Life History Data Collection

Sebastian Lang¹, Heike Spangenberg², David Ohlendorf², Heiko Quast², Leena Lahse²

1: Leibniz Institute for Educational Trajectories (LIfBi), Germany; 2: German Centre for Higher Education Research and Science Studies (DZHW), Germany

Beyond Algorithms: How to Improve Manual Classification of Visual Data Obtained in Surveys

Maria Paula Acuña-Pardo, Melanie Revilla, Leyre Padilla López

RECSM- Universitat Pompeu Fabra, Spain

AI for Survey Design: Generating and Evaluating Survey Questions with Large Language Models

Anna Fuchs¹, Anna-Carolina Haensch^1,2,3, Wiebke Weber¹

1: LMU Munich; 2: Munich Center for Machine Learning; 3: University of Maryland, College Park

Who moves and who do we lose? Mobility-Specific Attrition in Panel Surveys.

Markus Schmaderer, Tobias Gummer

GESIS, Germany

“My (22m) Girlfriend (23f) Comes Home and Does Nothing” – Gendered Perceptions of Paid and Household Labor in Reddit Relationship Discussions over Time

Birgit Zeyer-Gliozzo¹, Johanna Hölzl², Gundula Zoch^3,4, Philipp Doebler¹

1: TU Dortmund University, Germany; 2: University of Mannheim, Germany; 3: Carl von Ossietzky University Oldenburg, Germany; 4: Leibniz Institute for Educational Trajectories (LIfBi), Germany

A Changing Language of Sustainability? Global online discourse analysis with a deep-dive on Germany

Sebastian Tieke¹, Jan Dirk Kemming²

1: Weber Shandwick, Germany; 2: Fresenius University Koeln, Media School

Different Measures, Different Conclusions? Evaluating Operationalizations of Non-Optimal Response Behavior

Sophia Piesch¹, Tobias Gummer², Florian Keusch¹

1: University of Mannheim, Germany; 2: GESIS – Leibniz Institute for the Social Sciences, Germany

Do Audio Buttons Matter? Evidence from a Web-Based Panel Recruitment Survey

Tanja Kunz

GESIS – Leibniz Institute for the Social Sciences, Germany

Do respondents in a cross-sectional probability survey donate their Spotify or Google Search data? – Short answer: No

Barbara Binder, Sina Chen

GESIS Leibniz Institute for the Social Sciences, Germany

How Processing Decisions Influence the Measurement of News Consumption with Web-Tracking Data

Wai Tak Tung

University of Mannheim, Germany

The Instagram Reality Check: Measuring the Accuracy of Self-Reported Social Media Behavior.

Frieder Rodewald, Florian Keusch, Daria Szafran, Ruben Bach

MZES - University of Mannheim, Germany

Technostress and Burnout in Daily Academic Life: An Empirical Investigation of Study-Related Stressors within the Study Demands and Resources Model

Annika Puhl, Ivonne Preusser

Technische Hochschule Köln, Germany

Estimating Economic Preferences from Search Queries

Maximilian Althaus, Kevin Bauer, Bernd Skiera

Goethe University, Germany

Trait or State? Understanding Motivational Drivers of Straightlining in a Longitudinal Panel Survey

Çağla E. Yildiz

GESIS - Leibniz Institute for the Social Sciences, Germany

AFGfluencers in Germany: Platforms, Actors, and Issues

Ramin Kamangar, Kefajat Hamidi, Abumoselm Khurasani

Leipzig University, Germany

Comparing Probability and Nonprobability Online Surveys: Data Quality and Fieldwork Processes

Emma Fössing^1,2, Lukas Olbrich¹, Stefan Zins¹, Jörg Drechsler^1,2,3

1: Institute for Employment Research, Germany; 2: Ludwig-Maximilians-Universität, Munich, Germany; 3: University of Maryland, College Park, USA

Developing a measurement of masculinity norms: insights from the MEN4DEM project

Vera Lomazzi

University of Bergamo, Italy

Social Media Surveys in Emerging Risks: Measuring Stress During Bradyseism in Campi Flegrei, Italy

Margherita Silan¹, Rocco Mazza², Martina Salierno³, Manuela Scioni¹

1: University of Padova, Italy; 2: University of Bari “Aldo Moro", Italy; 3: University of Salerno, Italy

"Automated Political Stance Identification in Political Texts

Juan Salvador Gomez-Cruces, Yorick Scheffler, Ewan Thomas-Colquhoun

Universität Potsdam/Hasso-Plattner Institut

Lessons Learned from Developing Indices for Syndicated Studies

Justus Rathmann, Inna Becher, Matthias Keller, Marc Herter

YouGov, Switzerland

Goodnight, Prince of Darkness: Ozzy Osbourne’s Death as a Global Facebook Event

Gal Yavetz

Bar-Ilan University, Israel

Scaling Qualitative Depth: A Large-Scale Validation Study Comparing AI-Moderated Interviews and Conventional Surveys in OTC Pharma Research

Thomas Kopf¹, Sarah Goto¹, Oliver Tabino², Jonathan Heinemann³, David Ranftler⁴, Paul Wesendonk⁴

1: MCM Klosterfrau Vertriebsgesellschaft mbH; 2: Q Agentur für Forschung GmbH; 3: horizoom-Panel – horizoom GmbH; 4: xelper UG (haftungsbeschränkt)

Agentic AI in der Marktforschung

Jan Maciejanski

Aequitas Group, Germany

Comparing AI-Moderated, Human-Moderated, and Unmoderated Usability Testing: Insights into Quality, User Perception and Practical Implementation

Christian Pottiez¹, Martin Einhorn¹, Markus Pandrea², David Ranftler³

1: Porsche AG, Germany; 2: Userlutions GmbH; 3: xelper UG

BEYOND AI - How the DFB leveraged a new qualitative insights method that improves AI results.

Frank Buckler

SUPRA, Germany

From Insights to Impact: A Life-Centric, AI-Driven Approach to Modern Brand Tracking

Jörg Munkes

GIM Gesellschaft für innovative Marktforschung mbH, Germany

I misbehave, but only once in a while: how face-saving strategies can reduce socially desirable responding in online survey research

Emma Zaal, Yfke Ongena, John Hoeks

University of Groningen, Netherlands, The

‘And Yet…’: The Effectiveness of Probing Questions in Reducing Item Nonresponse to Financial Questions

Evgeniia Shmeleva, Daniil Lebedev, Ekaterina Bragina

NRU HSE, Russian Federation

Having ACES Up Your Sleeve: Developing and Validating Attention Checks Embedded Subtly (ACES) to Improve Identification of Inattentive Participants

Marek Muszyński

Institute of Philosophy and Sociology of the Polish Academy of Sciences, Poland

Comparing Probability, Opt-In, and Synthetic Panels: A Case Study from the Netherlands

Carsten Broich¹, Nadica Stankovikj²

1: Norstat, Netherlands, The; 2: Lifepanel

Optimizing Panel Consent using Repeated Requests while Experimentally varying Request Placement and Panel Consent Incentives

Sebastian Hülle, Benjamin Baisch, Mustafa Coban, Marcel Müller, Lukas Olbrich, Stefan Schwarz

Institute for Employment Research (IAB), Germany

You’ve got Mail: Does sending Thank-you postcards increase response in a probability-based online panel?

Anne Balz², Julian Diefenbacher¹, Barbara Felderer¹, Phil-Adrian Klotz³, Jannis Kück³, Aline Mohr³, Tobias Rettig², Martin Spindler⁴

1: GESIS, Germany; 2: University of Mannheim, Germany; 3: Heinrich Heine Universität Düsseldorf, Germany; 4: University of Hamburg, Germany

Information-Seeking in the Age of Generative AI: Factors That Influence the Behavioural Intention of Media Students to Use ChatGPT

Mohammad Mafizul Islam

Hochschule Darmstadt, Germany

Exploring Differences in ChatGPT Adoption and Usage in Spain: Contrasting Survey and Metered Data Findings

Melanie Revilla, Carlos Ochoa

RECSM-UPF, Spain

What do we talk about when we talk to LLMs?

Denis Bonnay¹, Juhi Kulshrestha², Oliveira Marcos³, Orkan Dolay⁴

1: Université Paris Nanterre, France; 2: Aalto University, Finland; 3: Vrije Universiteit Amsterdam; 4: Bilendi

Assessing Trends in Turnout Bias in Social Science Surveys: Evidence from the European Social Survey and German Survey Programs

Saskia Bartholomäus^1,2, Elias Naumann¹, Tobias Gummer^1,2

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: University of Mannheim

Validating a 6-Item Scale for Measuring Perceived Response Burden in Establishment Surveys

André Pirralha¹, Joe Sakshaug²

1: IAB, Germany; 2: IAB, Germany; University of Munich, Germany

The effects of panel conditioning on response behavior across different cohorts: Bias in the Core Discussion Network

Santiago Andrés Alvarez Tobar

University of Mannheim, Germany

Handling the Recruitment Process for a Probability Online Panel In-House: Insights and Lessons From the 2025 German Internet Panel Recruitment

Tobias Rettig, Carolin Bahm, Anne Balz, Benjamin Gröbe, Stefanie Schmidt

University of Mannheim, Germany

Methods to Maximize the Panel Consent Rate in the Recruitment Wave of a New Web Panel

Hülle Sebastian¹, Lukas Olbrich¹, Luisa Hammer¹, Katia Gallegos-Torres^1,2, Yuliya Kosyakova^1,3, Joseph W. Sakshaug^1,4,5

1: Institute for Employment Research (IAB), Germany; 2: ZEW Mannheim; 3: University of Bamberg; 4: LMU Munich; 5: University of Mannheim

Between the Waves: How additional studies shape panel participation trajectories.

Johannes Lemcke, Tim Kuttig, Alan Novaes Tump

Robert Koch-Institut, Germany

The last interview - A concept to create digital twins

Holger Lütters¹, André Wolff², David Ranftler³

1: HTW Berlin, Germany; 2: Splendid Research; 3: Xelper

Personas++ – Slicing & Dicing the Result Space of a Survey

Georg Wittenburg, Guilllaume Aimetti

Inspirient, Germany

The EU-ALMPO Project: Rethinking ALMPs through AI-Driven Analysis and Policy Innovation

Silvia Castellazzi, Maria Juliana Charry Camargo, Siro Ciarimboli, Flavia Pesce

Institute for Social Research (IRS), Italy