GOR 25
General Online Research Conference 2025
Freie Universität Berlin - Henry Ford Building
31 March - 2 April 2025
Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
Date: Monday, 31/Mar/2025 | |||
9:00am - 10:00am |
Begin Check-in Location: Foyer EG |
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10:00am - 1:00pm |
Workshop 1 Location: Konferenzraum II Web tracking - augmenting web surveys with app, URL, and search term data DZHW, Leibniz University Hannover, Germany |
Workshop 2 Location: Konferenzraum III Structured information extraction with LLMs Q Agentur für Forschung GmbH, Germany |
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1:00pm - 1:30pm |
Break |
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1:30pm - 4:30pm |
Workshop 3 Location: Konferenzraum III Working with research partners - strategies for effectively collaborating on a research project with external agencies Callegaro Research, Germany |
Workshop 4 Location: Konferenzraum II Collecting and analyzing smartphone (survey) data using the GESIS AppKit GESIS - Leibniz Institute for the Social Sciences, Germany (all) |
Workshop 5 ONLINE Making inference from nonprobability online surveys Utrecht University, Netherlands, The |
4:30pm - 5:00pm |
Break |
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5:00pm - 6:30pm |
DGOF Members General Meeting Location: Hörsaal A |
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6:30pm - 7:00pm |
Break |
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7:30pm - 8:30pm |
Early Career Speed Networking Event Location: Jung&Schönn |
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8:30pm - 11:59pm |
GOR 25 Get Together Location: Jung&Schönn |
Date: Tuesday, 01/Apr/2025 | |||||
8:00am - 9:00am |
Begin Check-in Location: Foyer EG |
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9:00am - 10:15am |
1: GOR 25 Opening & Keynote 1: Stephanie Eckman, PhD, Principal Research Scientist at Amazon (USA) Location: Max-Kade-Auditorium |
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10:15am - 10:45am |
Break |
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10:45am - 11:45am |
2.1: Innovations in Market Research Location: Hörsaal A Show me, how you touch it – The effects of vicarious touch in online marketing videos Rheinische Hochschule Köln gGmbH, Germany Data-Driven Decision-Making in Real Estate with TenantCM: Unlocking Value from Tenant Satisfaction Surveys YouGov Schweiz AG Beyond Reports 2.0: Enhancing Customer Segmentation with Retrieval-Augmented Persona Bots Factworks, Germany |
2.2: Web Tracking Location: Hörsaal B Understanding Participation in Web Tracking Studies: A Comparison of Probabilistic and Nonprobabilistic Sampling Strategies GESIS, Germany Socioeconomic Status and Patterns of Online Behavior in Germany GESIS Leibniz Institute for the Social Sciences, Germany Bridging Gaps or Deepening Divides? The Impact of Online Intermediaries on News Diversity Department of Computational Social Science, GESIS – Leibniz Institute for the Social Sciences |
2.3: Voting Behavior and Information Sources Location: Hörsaal C The Impact of Voting Advice Applications on Voting Behavior: Evidence from the 2024 Austrian Elections University of Vienna, Austria Assessing Voter Fatigue: Media Consumption and Political Engagement Across Israeli Election Cycles (2019-2022) The Max Stern Yezreel Valley College, Israel Click for Clarity? Examining the effect of optional information on prediction accuracy in Swiss Referenda 1: YouGov Schweiz AG, Switzerland; 2: Universität Konstanz, Germany |
GOR Thesis Award I: Bachelor/Master Location: Max-Kade-Auditorium Predicting Travel Purpose in a Smartphone-Based Travel Survey 1: Utrecht University, The Netherlands; 2: Statistics Netherlands, The Netherlands Satisficing in a German Self-Administered Probability-Based Panel Survey Deutsches Institut für Wirtschaftsforschung, Germany |
INVITED SESSION I: Innovation in Practice: Leveraging gen AI for enhanced insights Location: Hörsaal D |
11:45am - 12:00pm |
Break |
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12:00pm - 1:15pm |
3.1: Virtual Interviewing Location: Hörsaal A Examining the effects of embodied interviewing agents on open narrative responses 1: DZHW, Leibniz University Hannover, Germany; 2: GESIS - Leibniz Institute for the Social Sciences Video-interviewing as part of a multi-mode design in panel studies: insights from the field 1: Deutsches Institut für Wirtschaftsforschung (DIW Berlin); 2: GESIS - Leibniz-Institut für Sozialwissenschaften; 3: Humboldt-Universität zu Berlin Willingness to Participate in Surveys Administered by Smart Speakers Technical University of Darmstadt, Germany Data Quality Investigations of Online Live Video Interviewing: Empirical Evidence from Several Major UK Social Surveys 1: University of Southampton, United Kingdom; 2: University of Queensland; 3: UCL, University College London; 4: NatCen; 5: Ipsos |
3.2: Respondent Engagement and Attrition Location: Hörsaal B Attrition patterns and warning signs in a long-term, high frequency probability online panel University of Mannheim, Germany Do we need to include offliners in self-administered general population surveys? An analysis of 150 substantive variables in a probability-based mixed-mode panel survey in Germany GESIS – Leibniz Institute for the Social Sciences, Germany Reducing Political Science Surveys’ Attrition Bias Without Limiting Substantive Research: Potentials of Adaptive Survey Design and Missing Data Strategies. GESIS - Leibniz Institute for the Social Sciences, Germany Quantifying Questionnaire Design: A Holistic Approach to Data Quality and User Engagement Ipsos |
3.3: Data Donation Location: Hörsaal C Exploring Data Donation through Mobile Computer Devices: A Study on Student Use of AI Tools in Academic Contexts 1: Johannes Kepler Universität Linz; 2: FH Oberösterreich (Standort Linz); 3: Private Pädagogische Hochschule der Diözese Linz How accurate are survey measures on Facebook activity based on donated digital data? HUN-REN Centre for Social Sciences, Hungary Estimating COVID-19 vaccine uptake from donated digital behavioural data HUN-REN Centre for Social Sciences, Hungary Measuring the accuracy of self-reported Instagram behavior - a data donation approach. University of Mannheim, Germany |
3.4: Digital Battlegrounds Location: Hörsaal D War Journalism on Telegram? Ethical and Professional Dilemmas of Telegram Content Creators During War The Max Stern Yezreel Valley College, Israel Early Warnings: Forecasting Edits and Disputes on Wikipedia Armed Conflict Pages 1: Oxford Internet Institute, Oxford, United Kingdom; 2: Einstein Center Digital Future, Berlin, Germany Is Wikipedia a battleground of the Russo-Ukrainian war? University of Oxford, United Kingdom |
GOR Thesis Award II: PhD Location: Max-Kade-Auditorium Identifying, Characterizing, and Mitigating Errors in the Automated Measurement of Social Constructs from Text Data University of Mannheim, Germany The Power of Language: The Use, Effect, and Spread of Gender-Inclusive Language Nuffield College, University of Oxford, United Kingdom |
1:15pm - 2:30pm |
Lunch Break |
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2:30pm - 3:30pm |
4.1: Poster Session Location: Foyer OG |
4.2: Poster Session Location: Foyer OG |
4.3: Poster Session Location: Foyer OG |
4.4: Poster Session Location: Foyer OG |
4.5: Poster Session Location: Foyer OG |
3:30pm - 3:45pm |
Break |
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3:45pm - 4:45pm |
5.1: Innovations in Sampling Location: Hörsaal A Horoscoping and Sampling: Preregistered Exploration of the Impact of Birth Month on Research Outcomes via the ‘Whose Birthday Is Next’ Sampling Strategy 1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: Tilburg University, Netherlands; 3: Utrecht University, Netherlands Sampling Refugees in Countries of First Refuge – An International Snowball Sampling Approach with Multiple Target Populations Bielefeld University, Germany Social Media Sampling for Quantitative Surveys in Hard-to-Reach Countries Bilendi & respondi, France |
5.2: Respondent Nudging and Incentives Location: Hörsaal B Knock-to-nudge methods to improve survey participation in the UK University of Southampton, United Kingdom The Norm and the Preference of Reciprocity – the special role of prepaid incentives for the target persons’ participation at a panel survey University of Bern, Switzerland Recruitment incentive experiment of the probability-based panel Health in Germany: results on outcome rates, non-response bias and panel case costs 1: Robert Koch-Institut, Germany; 2: infas Institut für angewandte Sozialwissenschaft GmbH |
5.3: LLMs and Synthetic Survey Data Location: Hörsaal C Large Language Models struggle as virtual survey respondents 1: ELTE Eötvös Loránd University, Budapest, Hungary; 2: ELTE Research Center for Computational Social Science; 3: HUN-REN Centre for Social Sciences, Budapest, Hungary Synthetic Respondents, Real Bias? Investigating AI-Generated Survey Responses 1: Lund University, Sweden; 2: Utrecht University, The Netherlands |
5.4: Social Media Influence in War Times Location: Hörsaal D Rumor propagation across war stages: Influences of psychological, social, and mainstream media factors The Max Stern Yezreel Valley College, Israel Social Media, Anxiety, and Ethnic Disparities - The Case of the Jewish and Arab Population Groups Following October 7 in Israel 1: Max Stern Yezreel Valley College, Israel; 2: University of Washington, USA; 3: Bar Ilan University, Israel What makes media contents credible? A survey experiment on the relative importance of visual layout, objective quality and confirmation bias for public opinion formation University of Konstanz, Germany |
I: Impact & Innovation I Location: Max-Kade-Auditorium |
4:45pm - 5:00pm |
Break |
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5:00pm - 6:00pm |
6.1: Increasing Survey Response Location: Hörsaal A A Simple Invitation: A Study on the Impact of Simplified Invitation Letters on the Willingness to Join a Probability-Based Web Panel in Sweden The SOM Institute, Sweden Picture this! The influence of stressing the camera feature in the mail invitation to an app-based household budget survey on participation behavior 1: University of Mannheim, Germany; 2: Destatis - Federal Statistical Office Germany, Germany Ask Me Now or Lose Me Later – The Impact of Immediate Follow-Up on Participation Rates, Retention and Data Quality in Web Panels. University of Gothenburg, Sweden |
6.2: Mixed Mode and Mode Transitions Location: Hörsaal B Large-scale social surveys without field interviewers in the UK: An evidence review 1: University of Southampton, United Kingdom; 2: University of Essex, United Kingdom; 3: City, University of London, United Kingdom Does web as first mode in a mixed-mode establishment survey affect the data quality? Institute for Employment Research, Germany Examining Differences in Face-to-Face and Self-Administered Mixed-Mode Surveys: Insights from a General Social Survey GESIS, Germany |
6.3: Survey Innovations Location: Hörsaal C Optimising Online Time Use Surveys: Balancing Quality, Efficiency, and Inclusivity National Centre for Social Research, United Kingdom What do participants refer to when asked about their place of residence? 1: University of Kaiserslautern-Landau, Germany; 2: LMU Munich, Germany Will harmony last? - Harmonizing time series survey data with equating under challenging patterns of data availability GESIS - Leibniz-Institut für Sozialwissenschaften, Germany |
6.4: LLMs as Analysis Tools Location: Hörsaal D Going Multimodal: Challenges (and Opportunities) of Streamlining Deliverable Production with AI 1: Inspirient; 2: Verian Enhancing Open-Answer Coding in Quantitative Surveys Using Optimized LLM Tools Bilendi & respondi, France Meet Your New Client: Writing Reports for AIs 1: Inspirient; 2: Q Agentur für Forschung |
II: Impact & Innovation II Location: Max-Kade-Auditorium |
8:30pm - 11:59pm |
GOR 25 Party Location: Beate Uwe |
Date: Wednesday, 02/Apr/2025 | ||||
8:30am - 9:00am |
Begin Check-in Location: Foyer EG |
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9:00am - 10:00am |
7.1: Survey Recruitment Location: Hörsaal A Designing passwords for web survey access: The effect of password length and complexity on survey and panel recruitment Institute for Employment Research, Germany Using panelists self-stated motivations to craft efficient targeted email invitations to an online probability panel 1: Institute for Employment Research, Germany; 2: University of Bamberg Backing up a Panel with Piggybacking – The Effect of Piggybacking Recruitment on Nonresponse Bias and Panel Attrition in a Mixed Mode Panel Survey GESIS - Leibnitz Institute for the Social Sciences, Germany |
7.2: Digital Behavior and Digital Traces Location: Hörsaal B Where You Are Is What You Get? Sample Inconsistencies of Google Trends Data Across Download Locations University of Mannheim, Germany Online Labour Markets in the context of Human Rights and Environmental Due Diligence 1: Datenwissenschaftliche Gesellschaft DWG Berlin, Germany; 2: Oxford Internet Institute Exploring the Effect of ChatGPT on Skill Demand in Germany Bielefeld University, Germany |
7.3: Questionnaire Design Location: Hörsaal C B:RADICAL – Co-designing online survey questions with children and young people on their understanding and their experiences of respect and disrespect Queen's University Belfast, United Kingdom Does Succeeding on Attention Checks Moderate Treatment Effects? 1: University of Gothenburg, Sweden; 2: Stanford University, USA; 3: Lisanne Wichgers Consulting; 4: Matt Berent Consulting Balancing Questionnaire Length and Response Burden: Short and Long-Term Effects in the IAB Job Vacancy Survey IAB, Germany |
INVITED SESSION II: Innovation in Practice: Smart survey techniques Location: Hörsaal D |
10:00am - 10:30am |
Break |
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10:30am - 11:15am |
8: Keynote 2: Prof. Dr. Brent Mittelstadt, Professor of Data Ethics and Policy and Director of Research at the Oxford Internet Institute (OII), University of Oxford (UK) Location: Max-Kade-Auditorium |
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11:15am - 11:45am |
9: GOR Award Ceremony Location: Max-Kade-Auditorium |
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11:45am - 12:00pm |
Break: Break |
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12:00pm - 1:15pm |
10.1: Reluctant Respondents and Item Nonresponse Location: Hörsaal A Encouraging revision of ‘Don’t know’ responses: Comparing delayed and dynamic feedback in Web surveys Technical University of Darmstadt, Germany Zooming in: Measuring Respondent´s Reactance and Receptivity to assess the effects of Error-Reducing Strategies in Web Surveys Technical University of Darmstadt, Germany Understanding item-nonresponse in open questions with requests for voice responses 1: Utrecht University, Netherlands, The; 2: German Center for Higher Education Research and Science Studies (DZHW); 3: Leibniz University Hannover |
10.2: AI and Automation in (Survey) Location: Hörsaal B Talk, talk, talk - unlocking AI for conversational research Human8 Europe, Belgium Bots in web surveys: Predicting robotic language in open narrative answers 1: DZHW; Leibniz University Hannover; 2: University of Mannheim Addressing Biases of Sensor Data in Social Science Research: A Data Quality Perspective 1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: University of Mannheim, Germany; 3: University of Konstanz, Germany; 4: Ulm University, Germany; 5: RWTH Aachen, Germany; 6: University of Michigan, USA; 7: University of Düsseldorf, Germany Improving the measurement of solidarity in the European context: results from a web probing in four countries University of Bergamo |
10.3: Exploring Representation in Social Media Location: Hörsaal C Dancing with Data: Understanding Gender Representation Among Viral TikTok Content Bielefeld University, Germany Beyond Binary Bytes: Mapping the Evolution of Gender Inclusive Language on Twitter 1: Bielefeld University, Germany; 2: Bielefeld Graduate School in History and Sociology; 3: DeZIM Institute Romance Dawn: Investigating the dynamics of collaboration in a cultural producer community on YouTube 1: Social Monitor, Romania; 2: University of Mannheim Where is Everybody? Measuring Semantic Source Position and Creating Online Discourse Typologies from Co-Occurrence Networks Social Monitor, Romania |
INVITED SESSION III: KI Forum Live Location: Hörsaal D |
1:15pm - 2:30pm |
Lunch Break |
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2:30pm - 3:45pm |
11.1: Nonresponse Bias and Correction Location: Hörsaal A Do machine learning techniques improve nonresponse weighting? GESIS, Germany Company Nonresponse in Gender Inequality Surveys: Challenges in Participation and Implications for Data Quality 1: ARS - Associazione per la ricerca sociale; 2: University of Bergamo Reasons for participating in (non)probability online panels and how to ask about it GESIS – Leibniz Institute for the Social Sciences, Germany A deeper look into education bias in web surveys 1: Institute for Employment Research (IAB), Germany; 2: Institute for Employment Research (IAB), Germany; 3: Institute for Employment Research (IAB), Germany |
11.2: Bots, Avatars, and Online Labs Location: Hörsaal B Bots in web survey interviews: a showcase 1: DZHW, Leibniz University Hannover, Germany; 2: DZHW, University of Magdeburg Bringing the Lab Online: Device Effects in Psychological Bias Testing in Online Surveys 1: DeZIM Institut, Germany; 2: Leuphana University Lüneburg, Germany; 3: FU Berlin, Germany Using AI avatars in online surveys. The effect of the gender of the avatar 1: HUN-REN Centre for Social Sciences, Hungary; 2: Századvég Foundation |
11.3: Social Media Surveys and Recruitment Location: Hörsaal C The COVID-19 Health Behaviour Survey: A Cross-National Survey Conducted via Facebook Max Planck Institute for Demographic Research, Germany Estimating Fertility Indicators in Low- and Middle-Income Countries: Evidence from a Network Reporting Online Survey in Senegal 1: Max Planck Institute für demographische Forschung, Germany; 2: Bielefeld University, Germany; 3: University of California, Berkeley, USA Should We Be Worried? The Impact of Problematic Responses on Social Media Surveys 1: German Centre for Integration and Migration Research (DeZIM); 2: Bielefeld University, Germany Optimizing Social Media Recruitment: Balancing Costs and Sample Quality in Non-Probabilistic Panels GESIS, Germany |
INVITED SESSION IV: KI Forum World Café Location: Hörsaal D |
3:45pm - 4:00pm |
Break |
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4:00pm - 5:00pm |
12.1: Reducing Nonresponse Location: Hörsaal A CAPI, or not CAPI – That Is the Question: Using Administratative Data to Assign the Optimal Mode for Maximizing Response-Rates in a Household Panel Statistik Austria, Austria The Framework of Survey Behaviour: An Extension of the Framework for Web Survey Participation Statistics Netherlands Survey design features that matter: A meta-analysis using official statistics surveys of the Netherlands Statistics Netherlands |
12.2: App-based Diary Studies Location: Hörsaal B The effect of personalized feedback on participant behavior in data collection: Using paradata to understand participation rates and participant engagement in app-based data collection 1: Utrecht University, The Netherlands; 2: Statistics Netherlands A Recipe to Handle Receipts? Usability-testing the Receipt Scanning Function of an App-based Household Budget Diary Federal Statistical Office Germany (Destatis), Germany How many diary days? Smart surveys can help to reduce burden and costs of data collection for behavioural statistics 1: Utrecht University, Netherlands, The; 2: Statistics Netherlands |
12.3: Reminders and Targeting Location: Hörsaal C I want YOU for this survey! Text interventions in email reminders to increase response rates in web surveys University of Gothenburg, Sweden The effects of using digital mailbox reminders The SOM Institute, University of Gothenburg, Sweden Can Targeted Appeals Win Over Late Respondents in a Business Web Surveys? 1: Swiss Federal University for Vocational Education and Training SFUVET, Switzerland; 2: Konstanz University, Germany |
INVITED SESSION V: Session by marktforschung.de Location: Hörsaal D |
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