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Session Overview |
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| 9:00am - 10:00am |
Begin Check-in Location: Foyer EG |
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| 10:00am - 1:00pm |
Workshop 1 Location: Konferenzraum II |
Workshop 2 Location: Konferenzraum III |
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| 1:00pm - 1:30pm |
Break |
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| 1:30pm - 4:30pm |
Workshop 3 Location: Konferenzraum III |
Workshop 4 Location: Konferenzraum II |
Workshop 5 ONLINE |
| 4:30pm - 5:30pm |
Break |
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| 5:30pm - 7:00pm |
DGOF Members General Meeting Location: Jung&Schönn |
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| 7:00pm - 7:30pm |
Break |
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| 7:30pm - 8:30pm |
Early Career Speed Networking Event Location: Jung&Schönn Mix - Mingle - Match: Find Your Scientific Soulmate at GOR’s Early Career Science Speed Networking
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| 8:30pm - 11:59pm |
GOR 25 Get Together Location: Jung&Schönn |
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| 8:00am - 9:00am |
Begin Check-in Location: Foyer EG |
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| 9:00am - 10:15am |
1: GOR 25 Opening & Keynote 1 Location: Max-Kade-Auditorium |
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| 10:15am - 10:45am |
Break |
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| 10:45am - 11:45am |
2.1: Innovations in Market Research Location: Hörsaal A Chair: Georg Wittenburg, Inspirient, Germany |
2.2: Web Tracking Location: Hörsaal B Chair: Dorian Tsolak, Bielefeld University, Germany |
2.3: Voting Behavior and Information Sources Location: Hörsaal C Chair: Roland Abold, infratest dimap Ges. für Trend- und Wahlforschung, Germany |
GOR Thesis Award I: Bachelor/Master Location: Hörsaal D Chair: Olaf Wenzel, Wenzel Marktforschung, Germany |
INVITED SESSION I: Session bei markforschung.de Location: Max-Kade-Auditorium Chair: Holger Geissler, marktforschung.de, Germany |
| 11:45am - 12:00pm |
Break |
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| 12:00pm - 1:15pm |
3.1: Virtual Interviewing Location: Hörsaal A Chair: Tanja Kunz, GESIS – Leibniz Institute for the Social Sciences, Germany |
3.2: Respondent Engagement and Attrition Location: Hörsaal B Chair: Ellen Laupper, Swiss Federal University for Vocational Education and Training SFUVET, Switzerland |
3.3: - Location: Hörsaal C |
3.4: Digital Battlegrounds Location: Hörsaal D Chair: Long Nguyen, DeZIM – German Center for Integration and Migration Research, Germany |
GOR Thesis Award II: PhD Location: Max-Kade-Auditorium Chair: Olaf Wenzel, Wenzel Marktforschung, Germany |
| 1:15pm - 2:30pm |
Lunch Break |
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| 2:30pm - 3:30pm |
4.1: Poster Session Location: Foyer OG |
4.2: Poster Session Location: Foyer OG |
4.3: Poster Session Location: Foyer OG |
4.4: Poster Session Location: Foyer OG |
4.5: Poster Session Location: Foyer OG |
| 3:30pm - 3:45pm |
Break |
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| 3:45pm - 4:45pm |
5.1: Innovations in Sampling Location: Hörsaal A Chair: Sebastian Lundmark, University of Gothenburg, Sweden |
5.2: Respondent Nudging and Incentives Location: Hörsaal B Chair: Georg-Christoph Haas, Institute for Employment Research, Germany |
5.3: LLMs and Synthetic Survey Data Location: Hörsaal C Chair: Johanna Hölzl, University of Mannheim, Germany |
5.4: Social Media Influence in War Times Location: Hörsaal D Chair: Zaza Zindel, Bielefeld University, Germany |
I: Impact & Innovation Award I Location: Max-Kade-Auditorium Chair: Yannick Rieder, Janssen EMEA, Germany |
| 4:45pm - 5:00pm |
Break |
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| 5:00pm - 6:00pm |
6.1: Increasing Survey Response Location: Hörsaal A Chair: Barbara Felderer, GESIS, Germany |
6.2: Mixed Mode and Mode Transitions Location: Hörsaal B Chair: Björn Rohr, GESIS - Leibniz Institute for the Social Sciences, Germany |
6.3: Survey Innovations Location: Hörsaal C Chair: Almuth Lietz, German Center for Integration and Migration Research, Germany |
6.4: LLMs as Analysis Tools Location: Hörsaal D Chair: Jeldrik Bakker, Statistics Netherlands, Netherlands, The |
II: Impact & Innovation Award II Location: Max-Kade-Auditorium Chair: Yannick Rieder, Janssen EMEA, Germany |
| 8:30pm - 11:59pm |
GOR 25 Party Location: Beate Uwe |
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| 8:30am - 9:00am |
Begin Check-in Location: Foyer EG |
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| 9:00am - 10:00am |
7.1: Survey Recruitment Location: Hörsaal A Chair: Camilla Salvatore, Utrecht University, Netherlands, The |
7.2: Digital Behavior and Digital Traces Location: Hörsaal B Chair: Julian Kohne, GESIS - Leibniz Institute for the Social Sciences, Germany |
7.3: Questionnaire Design Location: Hörsaal C Chair: Yfke Ongena, University of Groningen, Netherlands, The |
INVITED SESSION II: Innovation in Practice: Smart survey techniques Location: Hörsaal D Chair: Stefan Oglesby, data IQ AG, Switzerland |
| 10:00am - 10:30am |
Break |
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| 10:30am - 11:15am |
8: Keynote 2: Location: Max-Kade-Auditorium |
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| 11:15am - 11:45am |
9: GOR Award Ceremony Location: Max-Kade-Auditorium |
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| 11:45am - 12:00pm |
Break: Break |
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| 12:00pm - 1:15pm |
10.1: Reluctant Respondents and Item Nonresponse Location: Hörsaal A Chair: Indira Sen, University of Mannheim, Germany |
10.2: AI and Automation in (Survey) Location: Hörsaal B Chair: Danielle Remmerswaal, Utrecht University, Netherlands, The |
10.3: Exploring Representation in Social Media Location: Hörsaal C Chair: Jessica Donzowa, Max Planck Institute für demographische Forschung, Germany |
INVITED SESSION III: DGOF KI (AI) Forum: Inspiration Session (Session held in English) Opportunities & Challenges in Applying AI to Market Research Location: Hörsaal D Chair: Yannick Rieder, Janssen EMEA, Germany Chair: Oliver Tabino, Q Agentur für Forschung, Germany Join us for an insightful session where experts test innovative solutions and explore the opportunities AI can bring to market research. Hear from industry experts about the current challenges in applying AI to market research and how they successfully overcome them. |
| 1:15pm - 2:30pm |
Lunch Break |
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| 2:30pm - 3:45pm |
11.1: Nonresponse Bias and Correction Location: Hörsaal A Chair: Anke Metzler, Technical University of Darmstadt, Germany |
11.2: Bots, Avatars, and Online Labs Location: Hörsaal B Chair: Joachim Piepenburg, GESIS, Germany |
11.3: Social Media Surveys and Recruitment Location: Hörsaal C Chair: Wojtek Jablonski, Erasmus University Rotterdam, Netherlands, The |
INVITED SESSION IV: DGOF KI (AI) Forum: World Café (Session held in German) Opportunities & Challenges in Applying AI to Market Research Location: Hörsaal D Chair: Georg Wittenburg, Inspirient, Germany Chair: Oliver Tabino, Q Agentur für Forschung, Germany Engage in World Café discussions with fellow GOR participants. Discuss your personal challenges and barriers of integrating AI into market research projects and collaborate on strategies to overcome them. Share experiences and gain new insights on successfully implementing AI in market research projects. |
| 3:45pm - 4:00pm |
Break |
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| 4:00pm - 5:00pm |
12.1: Reducing Nonresponse Location: Hörsaal A Chair: Alexandra Asimov, GESIS, Germany |
12.2: App-based Diary Studies Location: Hörsaal B Chair: Otto Hellwig, Bilendi & respondi, Germany |
12.3: Reminders and Targeting Location: Hörsaal C Chair: Florian Heinritz, Leibniz Institute for Educational Trajectories, Germany |
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