Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Date: Monday, 31/Mar/2025
9:00am
-
10:00am
Begin Check-in
Location: Foyer EG
10:00am
-
1:00pm
Workshop 1
Location: Konferenzraum II
 

Web tracking - augmenting web surveys with app, URL, and search term data

Joshua Claaßen, Jan Karem Höhne

DZHW, Leibniz University Hannover, Germany

Workshop 2
Location: Konferenzraum III
 

Structured information extraction with LLMs

Paul Ferdinand Simmering

Q Agentur für Forschung GmbH, Germany

 
1:00pm
-
1:30pm
Break
1:30pm
-
4:30pm
Workshop 3
Location: Konferenzraum III
 

Working with research partners - strategies for effectively collaborating on a research project with external agencies

Mario Callegaro1, Monica Sanchez2

1: Callegaro Research, United Kingdom; 2: Untold Research, United States

Workshop 4
Location: Konferenzraum II
 

Collecting and analyzing smartphone (survey) data using the GESIS AppKit

Julian Kohne, Mareike Wieland, Lukas Rahnke-Otto, Maximilian Haag

GESIS - Leibniz Institute for the Social Sciences, Germany (all)

Workshop 5 ONLINE
 

Making inference from nonprobability online surveys

Camilla Salvatore

Utrecht University, Netherlands, The

4:30pm
-
5:30pm
Break
5:30pm
-
7:00pm
DGOF Members General Meeting
Location: Jung&Schönn
7:00pm
-
7:30pm
Break
7:30pm
-
8:30pm
Early Career Speed Networking Event
Location: Jung&Schönn
Mix - Mingle - Match: Find Your Scientific Soulmate at GOR’s Early Career Science Speed Networking
8:30pm
-
11:59pm
GOR 25 Get Together
Location: Jung&Schönn
Date: Tuesday, 01/Apr/2025
8:00am
-
9:00am
Begin Check-in
Location: Foyer EG
9:00am
-
10:15am
1: GOR 25 Opening & Keynote 1
Location: Max-Kade-Auditorium
 

High Quality Training Data for AI Models: Lessons from 20 years in Surveys

Stephanie Eckman

University of Maryland

10:15am
-
10:45am
Break
10:45am
-
11:45am
2.1: Innovations in Market Research
Location: Hörsaal A
Chair: Georg Wittenburg, Inspirient, Germany
 

Show me, how you touch it – The effects of vicarious touch in online marketing videos

Sebastian Ziaja, Christian Bosau

Rheinische Hochschule Köln gGmbH, Germany



Data-Driven Decision-Making in Real Estate with TenantCM: Unlocking Value from Tenant Satisfaction Surveys

Matthias David Keller, Inna Becher, Verena Mack, Marc Herter, Justus Rathmann, Nicole Hänzi

YouGov Schweiz AG

2.2: Web Tracking
Location: Hörsaal B
Chair: Dorian Tsolak, Bielefeld University, Germany
 

Understanding Participation in Web Tracking Studies: A Comparison of Probabilistic and Nonprobabilistic Sampling Strategies

Joachim Piepenburg, Bernd Weiß, Sebastian Stier, Frank Mangold, Judith Gilsbach, Barbara Binder

GESIS, Germany



Socioeconomic Status and Patterns of Online Behavior in Germany

Barbara Binder

GESIS Leibniz Institute for the Social Sciences, Germany



Bridging Gaps or Deepening Divides? The Impact of Online Intermediaries on News Diversity

Felix Schmidt

Department of Computational Social Science, GESIS – Leibniz Institute for the Social Sciences

2.3: Voting Behavior and Information Sources
Location: Hörsaal C
Chair: Roland Abold, infratest dimap Ges. für Trend- und Wahlforschung, Germany
 

The Impact of Voting Advice Applications on Voting Behavior: Evidence from the 2024 Austrian Elections

Katharina Pfaff, Sylvia Kritzinger

University of Vienna, Austria



Assessing Voter Fatigue: Media Consumption and Political Engagement Across Israeli Election Cycles (2019-2022)

Dana Weimann Saks, Yaron Ariel, Vered Elishar

The Max Stern Yezreel Valley College, Israel



Click for Clarity? Examining the effect of optional information on prediction accuracy in Swiss Referenda

Verena Mack1, Fabian Bergmann1, Susumu Shikano2, Steffen Stell2

1: YouGov Schweiz AG, Switzerland; 2: Universität Konstanz, Germany

GOR Thesis Award I: Bachelor/Master
Location: Hörsaal D
Chair: Olaf Wenzel, Wenzel Marktforschung, Germany
 

Predicting Travel Purpose in a Smartphone-Based Travel Survey

Solichatus Zahroh1, Peter Lugtig1, Yvonne Gootzen2, Jonas Klingwort2, Barry Schouten1,2

1: Utrecht University, The Netherlands; 2: Statistics Netherlands, The Netherlands



Satisficing in a German Self-Administered Probability-Based Panel Survey

Julia Witton

Deutsches Institut für Wirtschaftsforschung, Germany

INVITED SESSION I: Session bei markforschung.de
Location: Max-Kade-Auditorium
Chair: Holger Geissler, marktforschung.de, Germany
 

Podiumdiskussion: KI in der Markt- und Meinungsforschung – Wo soll das eigentlich alles hinführen?

Holger Geissler1, Dr. Steffen Schmidt2, Hartmut Scheffler3, Charlotte Weber4, Ruth Wakenhut5

1: Moderation: Holger Geißler, Geschäftsführer marktforschung.de & succeet GmbH; 2: Experte für Markenmanagement, Neuromarketing und Künstliche Intelligenz; 3: Berater Marktforschung und Markenführung, vormals Geschäftsführer Kantar Deutschland; 4: COO von Civey; 5: Head of Business Development KERNWERT GmbH

11:45am
-
12:00pm
Break
12:00pm
-
1:15pm
3.1: Virtual Interviewing
Location: Hörsaal A
Chair: Tanja Kunz, GESIS – Leibniz Institute for the Social Sciences, Germany
 

Video-interviewing as part of a multi-mode design in panel studies: insights from the field

Julia Witton1, Carina Cornesse2, Markus Grabka1, Sabine Zinn1,3

1: Deutsches Institut für Wirtschaftsforschung (DIW Berlin); 2: GESIS - Leibniz-Institut für Sozialwissenschaften; 3: Humboldt-Universität zu Berlin



Willingness to Participate in Surveys Administered by Smart Speakers

Ceyda Deveci, Marek Fuchs, Anke Metzler

Technical University of Darmstadt, Germany



Data Quality Investigations of Online Live Video Interviewing: Empirical Evidence from Several Major UK Social Surveys

Gabriele Durrant1, Sebastian Kocar2, Tim Hanson3, Matt Brown3, Carole Sanchez3, Martin Wood4, Kate Taylor4, Maria Tsantani4, Tom Huskinson5

1: University of Southampton, United Kingdom; 2: University of Queensland; 3: UCL, University College London; 4: NatCen; 5: Ipsos

3.2: Respondent Engagement and Attrition
Location: Hörsaal B
Chair: Ellen Laupper, Swiss Federal University for Vocational Education and Training SFUVET, Switzerland
 

Attrition patterns and warning signs in a long-term, high frequency probability online panel

Tobias Rettig, Anne Balz

University of Mannheim, Germany



Do we need to include offliners in self-administered general population surveys? An analysis of 150 substantive variables in a probability-based mixed-mode panel survey in Germany

Lena Rembser, Tobias Gummer

GESIS – Leibniz Institute for the Social Sciences, Germany



Reducing Political Science Surveys’ Attrition Bias Without Limiting Substantive Research: Potentials of Adaptive Survey Design and Missing Data Strategies.

Saskia Bartholomäus

GESIS - Leibniz Institute for the Social Sciences, Germany



Quantifying Questionnaire Design: A Holistic Approach to Data Quality and User Engagement

Eva Wittmann, Cecile Carre

Ipsos

3.3: -
Location: Hörsaal C
3.4: Digital Battlegrounds
Location: Hörsaal D
Chair: Long Nguyen, DeZIM – German Center for Integration and Migration Research, Germany
 

War Journalism on Telegram? Ethical and Professional Dilemmas of Telegram Content Creators During War

Vered Elishar, Dana Weimann Saks, Ariel Yaron

The Max Stern Yezreel Valley College, Israel



Early Warnings: Forecasting Edits and Disputes on Wikipedia Armed Conflict Pages

Marieth Coetzer1, Fabian Braesemann1,2

1: Oxford Internet Institute, Oxford, United Kingdom; 2: Einstein Center Digital Future, Berlin, Germany



Is Wikipedia a battleground of the Russo-Ukrainian war?

Leopold Sven Augustin, Fabian Braesemann

University of Oxford, United Kingdom

GOR Thesis Award II: PhD
Location: Max-Kade-Auditorium
Chair: Olaf Wenzel, Wenzel Marktforschung, Germany
 

Identifying, Characterizing, and Mitigating Errors in the Automated Measurement of Social Constructs from Text Data

Indira Sen

University of Mannheim, Germany



The Power of Language: The Use, Effect, and Spread of Gender-Inclusive Language

Anica Waldendorf

Nuffield College, University of Oxford, United Kingdom

1:15pm
-
2:30pm
Lunch Break
2:30pm
-
3:30pm
4.1: Poster Session
Location: Foyer OG
 

Mapping the Way Forward: Integrating APIs into Travel Surveys

Eva Aizpurua, Peter Cornick, Shane Howe, Marta Mezzanzanica, Nick Waugh

National Centre for Social Research, United Kingdom



Uncovering Housing Discrimination: Lessons Learned from a Large-Scale Field Experiment via Immoscout24

Zaza Zindel1,2, Long Nguyen1,2, Stefanie Hechler3, Elisabeth Zick1

1: German Centre for Integration and Migration Research (DeZIM); 2: Bielefeld University, Germany; 3: Freie Universität Berlin, Germany



Straightlining in CS versus AD items, completed by Phone versus PC

Yfke Ongena, Marieke Haan

University of Groningen



Bayesian Integration of Probability and Nonprobability Web Survey Data

Joseph Sakshaug1,2, Camilla Salvatore3, Bella Struminskaya3, Arkadiusz Wisniowski4

1: IAB, Germany; 2: LMU-Munich; 3: Utrecht University, the Netherlands; 4: University of Manchester

4.2: Poster Session
Location: Foyer OG
 

Everybody does it sometimes: reducing Social Desirability Bias in an online survey using face-saving strategies

Emma Zaal, Yfke Ongena, John Hoeks

University of Groningen, Netherlands, The



Decoding Straightlining: The Role of Question Characteristics in Satisficing Response Behavior

Cagla Ezgi Yildiz1, Henning Silber2, Jessica Daikeler1, Fabienne Kraemer1, Evgenia Kapousouz3

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: University of Michigan; 3: NORC at the University Of Chicago



Political Communication on Social Media: Analysis of Strategies in the Bavarian State Election Campaign 2023

Jakob Berg

University of Regensburg, Germany

4.3: Poster Session
Location: Foyer OG
 

Modular survey design: Experimental evidence from the German Internet Panel (GIP)

Benjamin Gröbe1, Carolin Bahm1, Anne Balz1, Aleksa Möntmann2, Tobias Rettig1

1: University of Mannheim, Germany; 2: forsa Gesellschaft für Sozialforschung und statistische Analysen mbH



gxc - an R package for spatial linking of Earth observation data with social indicators

Dennis Abel, Stefan Jünger

GESIS - Leibniz Institute for the Social Sciences, Germany



Understanding Redemption Patterns: A Study of Points-Based Incentive Schemes in Online Panel Surveys

Christine Distler, Mustafa Coban, Weik Jonas

IAB Nürnberg, Germany

4.4: Poster Session
Location: Foyer OG
 

Children's Social Media Behavior and Sociodemographics: A Segmentation Approach

Michael Wölk, Elisabeth Wolfsteiner, Stefan Eibl, Sonja Hauer, Verena Tatzer-Hanten

FH Wiener Neustadt GmbH, Austria



Smart Survey Implementation: Experiences from experiments in three European countries

Maren Fritz1, Florian Keusch1, Nina Berg2, Peter Lugtig3

1: University of Mannheim, Germany; 2: Statistics Norway; 3: Utrecht University



Scenario-Based Measures of Smartphone Skills in Online Surveys

Wai Tak Tung, Alexander Wenz

University of Mannheim, Germany



Who Donates Their Google Search Data? Participation in a Data Donation Study During the 2025 German Federal Election

Sina Chen1, Barbara Binder2

1: GESIS, Germany; 2: GESIS Germany

4.5: Poster Session
Location: Foyer OG
 

Pay to Stay? Examining the Long-Term Impact of Initial Recruitment Incentives on Panel Attrition

Almuth Lietz, Jannes Jacobsen, Jonas Köhler, Madeleine Siegel, Jörg Dollmann, Sabrina J. Mayer

German Center for Integration and Migration Research, Germany



Socially Desirable Responding in Panel Studies – How Does Repeated Interviewing Affect Responses to Sensitive Questions?

Fabienne Kraemer

GESIS Leibniz Institute for the Social Sciences, Germany



Using Apps to Motivate Respondents: Experiences from an Experiment in a Refugee Panel Study

Florian Heinritz1, Michael Ruland2, Thom Weiß2, Katharina Sandbrink2, Jutta von Maurice1

1: Leibniz Institute for Educational Trajectories, Germany; 2: infas Institute for Applied Social Science, Germany

3:30pm
-
3:45pm
Break
3:45pm
-
4:45pm
5.1: Innovations in Sampling
Location: Hörsaal A
Chair: Sebastian Lundmark, University of Gothenburg, Sweden
 

Horoscoping and Sampling: Preregistered Exploration of the Impact of Birth Month on Research Outcomes via the ‘Whose Birthday Is Next’ Sampling Strategy

Lydia Repke1, Joris Mulder2, Daniel Oberski3

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: Tilburg University, Netherlands; 3: Utrecht University, Netherlands



Sampling Refugees in Countries of First Refuge – An International Snowball Sampling Approach with Multiple Target Populations

Marvin Bürmann, Armin Küchler

Bielefeld University, Germany



Social Media Sampling for Quantitative Surveys in Hard-to-Reach Countries

Orkan Dolay, Clemens Rathe

Bilendi & respondi, France

5.2: Respondent Nudging and Incentives
Location: Hörsaal B
Chair: Georg-Christoph Haas, Institute for Employment Research, Germany
 

Knock-to-nudge methods to improve survey participation in the UK

Olga Maslovskaya, Cristian Domarchi, Peter WF Smith

University of Southampton, United Kingdom



Recruitment incentive experiment of the probability-based panel Health in Germany: results on outcome rates, non-response bias and panel case costs

Johannes Lemcke1, Stefan Damerow1, Ilter Öztürk1, Nicolas Frenzel Baudisch2, Thomas Weiß2, Jennifer Allen2

1: Robert Koch-Institut, Germany; 2: infas Institut für angewandte Sozialwissenschaft GmbH

5.3: LLMs and Synthetic Survey Data
Location: Hörsaal C
Chair: Johanna Hölzl, University of Mannheim, Germany
 

Synthetic Respondents, Real Bias? Investigating AI-Generated Survey Responses

Charlotte Pauline Müller1, Bella Struminskaya2, Peter Lugtig2

1: Lund University, Sweden; 2: Utrecht University, The Netherlands



Talk, talk, talk - unlocking AI for conversational research

Barbara von Corvin, Francesca Biscione Biscione

Human8 Europe, Belgium

5.4: Social Media Influence in War Times
Location: Hörsaal D
Chair: Zaza Zindel, Bielefeld University, Germany
 

Rumor propagation across war stages: Influences of psychological, social, and mainstream media factors

Yaron Ariel, Vered Elishar, Dana Weimann Saks

The Max Stern Yezreel Valley College, Israel



Social Media, Anxiety, and Ethnic Disparities - The Case of the Jewish and Arab Population Groups Following October 7 in Israel

Vlad Vasiliu1, Haneen Shibli2, Gal Yavetz3

1: Max Stern Yezreel Valley College, Israel; 2: University of Washington, USA; 3: Bar Ilan University, Israel



What makes media contents credible? A survey experiment on the relative importance of visual layout, objective quality and confirmation bias for public opinion formation

Sandra Walzenbach

University of Konstanz, Germany

I: Impact & Innovation Award I
Location: Max-Kade-Auditorium
Chair: Yannick Rieder, Janssen EMEA, Germany
 

Optimizing Loyalty Programs with AI-Driven Insights: A Case Study

Kamila Zahradnickova

Lakmoos AI and Prague University of Business and Economics, Czech Republic



From Words To Numbers: How To Quantitatively Size and Profile Qualitative Personas

Nadja Böhme1, Melissa Ramon2

1: Factworks, Germany; 2: Yahoo



Intelligent Documents: Evolving Existing Research Workflows to Ease AI Adoption

Georg Wittenburg1, Sophia McDonnell2

1: Inspirient; 2: Verian

4:45pm
-
5:00pm
Break
5:00pm
-
6:00pm
6.1: Increasing Survey Response
Location: Hörsaal A
Chair: Barbara Felderer, GESIS, Germany
 

A Simple Invitation: A Study on the Impact of Simplified Invitation Letters on the Willingness to Join a Probability-Based Web Panel in Sweden

Alexandra Garcia Nilsson, Felix Cassel, Björn Rönnerstrand

The SOM Institute, Sweden



Picture this! The influence of stressing the camera feature in the mail invitation to an app-based household budget survey on participation behavior

Florian Keusch1, Maren Fritz1, Johannes Volk2, Lasse Häufglöckner2

1: University of Mannheim, Germany; 2: Destatis - Federal Statistical Office Germany, Germany



Ask Me Now or Lose Me Later – The Impact of Immediate Follow-Up on Participation Rates, Retention and Data Quality in Web Panels.

Tilda Ekström, Alexandra Garcia Nilsson, Anders Carlander

University of Gothenburg, Sweden

6.2: Mixed Mode and Mode Transitions
Location: Hörsaal B
Chair: Björn Rohr, GESIS - Leibniz Institute for the Social Sciences, Germany
 

Large-scale social surveys without field interviewers in the UK: An evidence review

Cristian Domarchi1, Olga Maslovskaya1, Peter J. Lynn2, Rory Fitzgerald3, Nhlanhla Ndebele3, Ruxandra Comanaru3

1: University of Southampton, United Kingdom; 2: University of Essex, United Kingdom; 3: City, University of London, United Kingdom



Does web as first mode in a mixed-mode establishment survey affect the data quality?

Corinna König, Joe Sakshaug

Institute for Employment Research, Germany



Examining Differences in Face-to-Face and Self-Administered Mixed-Mode Surveys: Insights from a General Social Survey

Alexandra Asimov

GESIS, Germany

6.3: Survey Innovations
Location: Hörsaal C
Chair: Almuth Lietz, German Center for Integration and Migration Research, Germany
 

Optimising Online Time Use Surveys: Balancing Quality, Efficiency, and Inclusivity

Marta Mezzanzanica

National Centre for Social Research, United Kingdom



What do participants refer to when asked about their place of residence?

Manuela Schmidt1, Claudia Schmiedeberg2

1: University of Kaiserslautern-Landau, Germany; 2: LMU Munich, Germany



Will harmony last? - Harmonizing time series survey data with equating under challenging patterns of data availability

Matthias Roth, Ranjit Konrad Singh

GESIS - Leibniz-Institut für Sozialwissenschaften, Germany

6.4: LLMs as Analysis Tools
Location: Hörsaal D
Chair: Jeldrik Bakker, Statistics Netherlands, Netherlands, The
 

Going Multimodal: Challenges (and Opportunities) of Streamlining Deliverable Production with AI

Georg Wittenburg1, Sophia McDonnell2

1: Inspirient; 2: Verian



Meet Your New Client: Writing Reports for AIs

Georg Wittenburg1, Paul Simmering2, Oliver Tabino2

1: Inspirient; 2: Q Agentur für Forschung

II: Impact & Innovation Award II
Location: Max-Kade-Auditorium
Chair: Yannick Rieder, Janssen EMEA, Germany
 

No Bitter Notes: Ensuring Data Quality in Stiegl’s Brand Tracking Study with ReDem

Julia Mittermayr1, Christoph Auböck2

1: Redem GmbH, Austria; 2: Media1



The Teilhabe-Community. An infrastructure for research projects involving individuals with disabilities

Lea Thönnes1, Matthies Tobies2, Armgard Zindler3, Robert Grimm4

1: Aktion Mensch e.V., Germany; 2: Ipsos; 3: Ipsos; 4: Ipsos



Developing a detailed understanding of patient journeys and treatment pathways through a co-created digital-first approach, to rapidly collect real-world patient experience data.

Daniel Simon Chapple, Reiner Lehmann

DontBePatient Intelligence, Germany

8:30pm
-
11:59pm
GOR 25 Party
Location: Beate Uwe
Date: Wednesday, 02/Apr/2025
8:30am
-
9:00am
Begin Check-in
Location: Foyer EG
9:00am
-
10:00am
7.1: Survey Recruitment
Location: Hörsaal A
Chair: Camilla Salvatore, Utrecht University, Netherlands, The
 

Designing passwords for web survey access: The effect of password length and complexity on survey and panel recruitment

Georg-Christoph Haas, Marieke Volkert, Stefan Zins

Institute for Employment Research, Germany



Using panelists self-stated motivations to craft efficient targeted email invitations to an online probability panel

Georg-Christoph Haas1, Benjamin Baisch1, Mark Trappmann1,2, Jonas Weik1

1: Institute for Employment Research, Germany; 2: University of Bamberg



Backing up a Panel with Piggybacking – The Effect of Piggybacking Recruitment on Nonresponse Bias and Panel Attrition in a Mixed Mode Panel Survey

Björn Rohr

GESIS - Leibnitz Institute for the Social Sciences, Germany

7.2: Digital Behavior and Digital Traces
Location: Hörsaal B
Chair: Julian Kohne, GESIS - Leibniz Institute for the Social Sciences, Germany
 

Where You Are Is What You Get? Sample Inconsistencies of Google Trends Data Across Download Locations

Johanna Hölzl, Florian Keusch, John Collins

University of Mannheim, Germany



Online Labour Markets in the context of Human Rights and Environmental Due Diligence

Fabian Braesemann1,2, Moritz Marpe1

1: Datenwissenschaftliche Gesellschaft DWG Berlin, Germany; 2: Oxford Internet Institute



Measuring the accuracy of self-reported Instagram behavior - a data donation approach.

Frieder Rodewald, Florian Keusch, Daria Szafran, Ruben Bach

University of Mannheim, Germany

7.3: Questionnaire Design
Location: Hörsaal C
Chair: Yfke Ongena, University of Groningen, Netherlands, The
 

B:RADICAL – Co-designing online survey questions with children and young people on their understanding and their experiences of respect and disrespect

Dirk Schubotz

Queen's University Belfast, United Kingdom



Does Succeeding on Attention Checks Moderate Treatment Effects?

Sebastian Lundmark1, Jon Krosnick2, Lisanne Wichgers3, Matthew Berent4

1: University of Gothenburg, Sweden; 2: Stanford University, USA; 3: Lisanne Wichgers Consulting; 4: Matt Berent Consulting



Balancing Questionnaire Length and Response Burden: Short and Long-Term Effects in the IAB Job Vacancy Survey

Nicole Gürtzen, Alex Kübis, André Pirralha

IAB, Germany

INVITED SESSION II: Innovation in Practice: Smart survey techniques
Location: Hörsaal D
Chair: Stefan Oglesby, data IQ AG, Switzerland
 

Measuring the impact of OOH advertising in the Swiss Alps

Beat Fischer

intervista AG, Switzerland



AI changing the insight game? A practitioner’s view on developing and implementing a RAG-based audience simulation at Samsung

Florian Bauer

Samsung Electronics Austria & Switzerland, Switzerland



“Implicit Conjoint” - Why latency time is important

Philipp Fessler1, Peter Kurz2, Pierpaolo Primoceri3

1: YouGov Schweiz AG, Switzerland; 2: bms marketing research + strategy; 3: YouGov Schweiz AG, Switzerland

10:00am
-
10:30am
Break
10:30am
-
11:15am
8: Keynote 2:
Location: Max-Kade-Auditorium
 

Do large language models have a duty to tell the truth?

Brent Mittelstadt

University of Oxford, United Kingdom

11:15am
-
11:45am
9: GOR Award Ceremony
Location: Max-Kade-Auditorium
11:45am
-
12:00pm
Break: Break
12:00pm
-
1:15pm
10.1: Reluctant Respondents and Item Nonresponse
Location: Hörsaal A
Chair: Indira Sen, University of Mannheim, Germany
 

Encouraging revision of ‘Don’t know’ responses: Comparing delayed and dynamic feedback in Web surveys

Anke Metzler, Stella Czak, Hannah Schwärzel, Marek Fuchs

Technical University of Darmstadt, Germany



Zooming in: Measuring Respondent´s Reactance and Receptivity to assess the effects of Error-Reducing Strategies in Web Surveys

Stella Czak, Hannah Schwärzel, Anke Metzler, Marek Fuchs

Technical University of Darmstadt, Germany



Understanding item-nonresponse in open questions with requests for voice responses

Camilla Salvatore1, Jan Karem Höhne2,3

1: Utrecht University, Netherlands, The; 2: German Center for Higher Education Research and Science Studies (DZHW); 3: Leibniz University Hannover

10.2: AI and Automation in (Survey)
Location: Hörsaal B
Chair: Danielle Remmerswaal, Utrecht University, Netherlands, The
 

Bots in web surveys: Predicting robotic language in open narrative answers

Joshua Claassen1, Jan Karem Höhne1, Ruben Bach2

1: DZHW; Leibniz University Hannover; 2: University of Mannheim



Addressing Biases of Sensor Data in Social Science Research: A Data Quality Perspective

Vanessa Lux1, Lukas Birkenmaier1, Johannes Breuer1, Jessica Daikeler1, Fiona Draxler2, Judith Gilsbach1,3, Julian Kohne1,4, Frank Mangold1, Indira Sen2,5, Henning Silber6, Katrin Weller1,7, Mareike Wieland1

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: University of Mannheim, Germany; 3: University of Konstanz, Germany; 4: Ulm University, Germany; 5: RWTH Aachen, Germany; 6: University of Michigan, USA; 7: University of Düsseldorf, Germany



Improving the measurement of solidarity in the European context: results from a web probing in four countries

Vera Lomazzi, Margherita Pellegrino

University of Bergamo

10.3: Exploring Representation in Social Media
Location: Hörsaal C
Chair: Jessica Donzowa, Max Planck Institute für demographische Forschung, Germany
 

Dancing with Data: Understanding Gender Representation Among Viral TikTok Content

Dorian Tsolak

Bielefeld University, Germany



Beyond Binary Bytes: Mapping the Evolution of Gender Inclusive Language on Twitter

Dorian Tsolak1,2, Simon Kühne1, Stefan Knauff1,2, H. Long Nguyen2,3, Dominik Hansen1

1: Bielefeld University, Germany; 2: Bielefeld Graduate School in History and Sociology; 3: DeZIM Institute



Romance Dawn: Investigating the dynamics of collaboration in a cultural producer community on YouTube

Pavel Dimitrov Chachev1, Marcel Kappes2

1: Social Monitor, Romania; 2: University of Mannheim



Where is Everybody? Measuring Semantic Source Position and Creating Online Discourse Typologies from Co-Occurrence Networks

Dan Sultanescu, Pavel Dimitrov Chachev, Dana C. Sultanescu

Social Monitor, Romania

INVITED SESSION III: DGOF KI (AI) Forum: Inspiration Session (Session held in English) Opportunities & Challenges in Applying AI to Market Research
Location: Hörsaal D
Chair: Yannick Rieder, Janssen EMEA, Germany
Chair: Oliver Tabino, Q Agentur für Forschung, Germany

Join us for an insightful session where experts test innovative solutions and explore the opportunities AI can bring to market research. Hear from industry experts about the current challenges in applying AI to market research and how they successfully overcome them.
 

GOR 2025 – AI interview technology: Enhancing quality data sets with AI tools in the digital interview process

Holger Lütters1, Malte Freksa2, Jannis Marlafekas3, Thomas Ohde4, David Ranftler5, Leonard Mach6

1: HTW Berlin; 2: horizoom GmbH, Germany; 3: Susi&James; 4: Susi&James; 5: Xelper; 6: horizoom GmbH, Germany



Why do LLMs enter market research in Companies so slowly

Thomas Laufen

Roche Pharma AG, Germany

1:15pm
-
2:30pm
Lunch Break
2:30pm
-
3:45pm
11.1: Nonresponse Bias and Correction
Location: Hörsaal A
Chair: Anke Metzler, Technical University of Darmstadt, Germany
 

Do machine learning techniques improve nonresponse weighting?

Barbara Felderer, Björn Rohr, Christian Bruch

GESIS, Germany



Company Nonresponse in Gender Inequality Surveys: Challenges in Participation and Implications for Data Quality

Elena Ferrari1, Margherita Pellegrino2, Vera Lomazzi2, Flavia Pesce1

1: ARS - Associazione per la ricerca sociale; 2: University of Bergamo



Reasons for participating in (non)probability online panels and how to ask about it

Tanja Kunz, Irina Bauer

GESIS – Leibniz Institute for the Social Sciences, Germany



A deeper look into education bias in web surveys

Mustafa Coban1, Christine Distler2, Mark Trappmann3

1: Institute for Employment Research (IAB), Germany; 2: Institute for Employment Research (IAB), Germany; 3: Institute for Employment Research (IAB), Germany

11.2: Bots, Avatars, and Online Labs
Location: Hörsaal B
Chair: Joachim Piepenburg, GESIS, Germany
 

Bots in web survey interviews: a showcase

Jan Karem Höhne1, Joshua Claassen1, Saijal Shahania2, David Broneske2

1: DZHW, Leibniz University Hannover, Germany; 2: DZHW, University of Magdeburg



Bringing the Lab Online: Device Effects in Psychological Bias Testing in Online Surveys

Elli Zey1, Iniobong Essien2, Stefanie Hechler1,3, Susanne Veit1

1: DeZIM Institut, Germany; 2: Leuphana University Lüneburg, Germany; 3: FU Berlin, Germany



Enhancing Open-Answer Coding in Quantitative Surveys Using Optimized LLM Tools

Orkan Dolay, Densi Bonnay

Bilendi & respondi, France

11.3: Social Media Surveys and Recruitment
Location: Hörsaal C
Chair: Wojtek Jablonski, Erasmus University Rotterdam, Netherlands, The
 

The COVID-19 Health Behaviour Survey: A Cross-National Survey Conducted via Facebook

Daniela Perrotta

Max Planck Institute for Demographic Research, Germany



Estimating Fertility Indicators in Low- and Middle-Income Countries: Evidence from a Network Reporting Online Survey in Senegal

Jessica Donzowa1,2, Daniela Perrotta1, Dennis Feehan3, Emilio Zagheni1

1: Max Planck Institute für demographische Forschung, Germany; 2: Bielefeld University, Germany; 3: University of California, Berkeley, USA



Should We Be Worried? The Impact of Problematic Responses on Social Media Surveys

Zaza Zindel1,2

1: German Centre for Integration and Migration Research (DeZIM); 2: Bielefeld University, Germany



Optimizing Social Media Recruitment: Balancing Costs and Sample Quality in Non-Probabilistic Panels

Jessica Daikeler, Joachim Piepenburg, Bernd Weiss

GESIS, Germany

INVITED SESSION IV: DGOF KI (AI) Forum: World Café (Session held in German) Opportunities & Challenges in Applying AI to Market Research
Location: Hörsaal D
Chair: Georg Wittenburg, Inspirient, Germany
Chair: Oliver Tabino, Q Agentur für Forschung, Germany

Engage in World Café discussions with fellow GOR participants. Discuss your personal challenges and barriers of integrating AI into market research projects and collaborate on strategies to overcome them. Share experiences and gain new insights on successfully implementing AI in market research projects.
3:45pm
-
4:00pm
Break
4:00pm
-
5:00pm
12.1: Reducing Nonresponse
Location: Hörsaal A
Chair: Alexandra Asimov, GESIS, Germany
 

CAPI, or not CAPI – That Is the Question: Using Administratative Data to Assign the Optimal Mode for Maximizing Response-Rates in a Household Panel

Patrick Lazarevic, Marc Plate

Statistik Austria, Austria



The Framework of Survey Behaviour: An Extension of the Framework for Web Survey Participation

Jeldrik Bakker, Jonas Klingwort, Vera Toepoel

Statistics Netherlands



Survey design features that matter: A meta-analysis using official statistics surveys of the Netherlands

Jeldrik Bakker, Jonas Klingwort, Vera Toepoel

Statistics Netherlands

12.2: App-based Diary Studies
Location: Hörsaal B
Chair: Otto Hellwig, Bilendi & respondi, Germany
 

The effect of personalized feedback on participant behavior in data collection: Using paradata to understand participation rates and participant engagement in app-based data collection

Thijs Cornelis Carrière1, Bella Struminskaya1, Barry Schouten1,2

1: Utrecht University, The Netherlands; 2: Statistics Netherlands



A Recipe to Handle Receipts? Usability-testing the Receipt Scanning Function of an App-based Household Budget Diary

Lasse Häufglöckner, Johannes Volk

Federal Statistical Office Germany (Destatis), Germany



How many diary days? Smart surveys can help to reduce burden and costs of data collection for behavioural statistics

Danielle Remmerswaal1,2, Barry Schouten1,2, Bella Struminskaya1

1: Utrecht University, Netherlands, The; 2: Statistics Netherlands

12.3: Reminders and Targeting
Location: Hörsaal C
Chair: Florian Heinritz, Leibniz Institute for Educational Trajectories, Germany
 

I want YOU for this survey! Text interventions in email reminders to increase response rates in web surveys

Freja Wessman, Anders Carlander

University of Gothenburg, Sweden



The effects of using digital mailbox reminders

Julia Bergquist, Sebastian Lundmark, Cornelia Andersson, Klara Persson

The SOM Institute, University of Gothenburg, Sweden



Can Targeted Appeals Win Over Late Respondents in a Business Web Surveys?

Ellen Laupper1,2, Ulf-Dietrich Reips2

1: Swiss Federal University for Vocational Education and Training SFUVET, Switzerland; 2: Konstanz University, Germany

 

 
Contact and Legal Notice · Contact Address:
Privacy Statement · Conference: GOR 25
Conference Software: ConfTool Pro 2.8.105
© 2001–2025 by Dr. H. Weinreich, Hamburg, Germany