GOR 25
General Online Research Conference 2025
Freie Universität Berlin - Henry Ford Building
31 March - 2 April 2025
Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
Date: Monday, 31/Mar/2025 | |
9:00am - 10:00am | Begin Check-in Location: Foyer EG |
10:00am - 1:00pm | Workshop 1 Location: Konferenzraum II |
10:00am - 1:00pm | Workshop 2 Location: Konferenzraum III |
1:00pm - 1:30pm | Break |
1:30pm - 4:30pm | Workshop 3 Location: Konferenzraum III |
1:30pm - 4:30pm | Workshop 4 Location: Konferenzraum II |
1:30pm - 4:30pm | Workshop 5 ONLINE |
4:30pm - 5:30pm | Break |
5:30pm - 7:00pm | DGOF Members General Meeting Location: Jung&Schönn |
7:00pm - 7:30pm | Break |
7:30pm - 8:30pm | Early Career Speed Networking Event Location: Jung&Schönn Mix - Mingle - Match: Find Your Scientific Soulmate at GOR’s Early Career Science Speed Networking
GOR Science Speed Networking provides an opportunity for all early-career online researchers (i.e. PhD students) and practitioners (i.e. within their first 5 years in the online research industry) to get to know each other and connect with others in the field in a fun and engaging way. Especially for first-time visitors at GOR, the event offers a great informal and casual way to get to know other conference participants and to meet a diverse group of early career people from different backgrounds, disciplines, and institutions.
Participants will have the chance to engage in a series of five eight-minute one-on-one conversations to share their research, current work projects, interests and ideas.
How it works:
1. Register for a spot at the Early Career Science Speed Networking via ConfTool (you can select this option while booking your GOR ticket).
2. The organizers will review all registrations and then anonymously determine who will be meeting with whom.
3. At the event itself, participants will receive directions from the moderator and move around the room to chat with others. At each table they visit, they and their chat partner will in turn have the opportunity to pitch their research or current project before moving on to meet the next person.
4. Did you particularly enjoy some conversations? Great! Stay for the reception and chat some more.
The Early Career Science Speed Dating will happen before the GOR Get Together and include free drinks.
When: Monday, 31 March 2025, 7:3 pm (right before the GOR Get Together)
Where: Jung&Schönn, Berlin (Zionskirchstraße 5, 10119 Berlin)
Admission: free - but book your seat in advance via ConfTool is required, as seating is limited!
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8:30pm - 11:59pm | GOR 25 Get Together Location: Jung&Schönn |
Date: Tuesday, 01/Apr/2025 | |
8:00am - 9:00am | Begin Check-in Location: Foyer EG |
9:00am - 10:15am | 1: GOR 25 Opening & Keynote 1 Location: Max-Kade-Auditorium |
10:15am - 10:45am | Break |
10:45am - 11:45am | 2.1: Innovations in Market Research Location: Hörsaal A Session Chair: Georg Wittenburg, Inspirient, Germany |
10:45am - 11:45am | 2.2: Web Tracking Location: Hörsaal B Session Chair: Dorian Tsolak, Bielefeld University, Germany |
10:45am - 11:45am | 2.3: Voting Behavior and Information Sources Location: Hörsaal C Session Chair: Roland Abold, infratest dimap Ges. für Trend- und Wahlforschung, Germany |
10:45am - 11:45am | GOR Thesis Award I: Bachelor/Master Location: Hörsaal D Session Chair: Olaf Wenzel, Wenzel Marktforschung, Germany |
10:45am - 11:45am | INVITED SESSION I: Session bei markforschung.de Location: Max-Kade-Auditorium Session Chair: Holger Geissler, marktforschung.de, Germany |
11:45am - 12:00pm | Break |
12:00pm - 1:15pm | 3.1: Virtual Interviewing Location: Hörsaal A Session Chair: Tanja Kunz, GESIS – Leibniz Institute for the Social Sciences, Germany |
12:00pm - 1:15pm | 3.2: Respondent Engagement and Attrition Location: Hörsaal B Session Chair: Ellen Laupper, Swiss Federal University for Vocational Education and Training SFUVET, Switzerland |
12:00pm - 1:15pm | 3.3: - Location: Hörsaal C |
12:00pm - 1:15pm | 3.4: Digital Battlegrounds Location: Hörsaal D Session Chair: Long Nguyen, DeZIM – German Center for Integration and Migration Research, Germany |
12:00pm - 1:15pm | GOR Thesis Award II: PhD Location: Max-Kade-Auditorium Session Chair: Olaf Wenzel, Wenzel Marktforschung, Germany |
1:15pm - 2:30pm | Lunch Break |
2:30pm - 3:30pm | 4.1: Poster Session Location: Foyer OG |
2:30pm - 3:30pm | 4.2: Poster Session Location: Foyer OG |
2:30pm - 3:30pm | 4.3: Poster Session Location: Foyer OG |
2:30pm - 3:30pm | 4.4: Poster Session Location: Foyer OG |
2:30pm - 3:30pm | 4.5: Poster Session Location: Foyer OG |
3:30pm - 3:45pm | Break |
3:45pm - 4:45pm | 5.1: Innovations in Sampling Location: Hörsaal A Session Chair: Sebastian Lundmark, University of Gothenburg, Sweden |
3:45pm - 4:45pm | 5.2: Respondent Nudging and Incentives Location: Hörsaal B Session Chair: Georg-Christoph Haas, Institute for Employment Research, Germany |
3:45pm - 4:45pm | 5.3: LLMs and Synthetic Survey Data Location: Hörsaal C Session Chair: Johanna Hölzl, University of Mannheim, Germany |
3:45pm - 4:45pm | 5.4: Social Media Influence in War Times Location: Hörsaal D Session Chair: Zaza Zindel, Bielefeld University, Germany |
3:45pm - 4:45pm | I: Impact & Innovation Award I Location: Max-Kade-Auditorium Session Chair: Yannick Rieder, Janssen EMEA, Germany |
4:45pm - 5:00pm | Break |
5:00pm - 6:00pm | 6.1: Increasing Survey Response Location: Hörsaal A Session Chair: Barbara Felderer, GESIS, Germany |
5:00pm - 6:00pm | 6.2: Mixed Mode and Mode Transitions Location: Hörsaal B Session Chair: Björn Rohr, GESIS - Leibniz Institute for the Social Sciences, Germany |
5:00pm - 6:00pm | 6.3: Survey Innovations Location: Hörsaal C Session Chair: Almuth Lietz, German Center for Integration and Migration Research, Germany |
5:00pm - 6:00pm | 6.4: LLMs as Analysis Tools Location: Hörsaal D Session Chair: Jeldrik Bakker, Statistics Netherlands, Netherlands, The |
5:00pm - 6:00pm | II: Impact & Innovation Award II Location: Max-Kade-Auditorium Session Chair: Yannick Rieder, Janssen EMEA, Germany |
8:30pm - 11:59pm | GOR 25 Party Location: Beate Uwe |
Date: Wednesday, 02/Apr/2025 | |
8:30am - 9:00am | Begin Check-in Location: Foyer EG |
9:00am - 10:00am | 7.1: Survey Recruitment Location: Hörsaal A Session Chair: Camilla Salvatore, Utrecht University, Netherlands, The |
9:00am - 10:00am | 7.2: Digital Behavior and Digital Traces Location: Hörsaal B Session Chair: Julian Kohne, GESIS - Leibniz Institute for the Social Sciences, Germany |
9:00am - 10:00am | 7.3: Questionnaire Design Location: Hörsaal C Session Chair: Yfke Ongena, University of Groningen, Netherlands, The |
9:00am - 10:00am | INVITED SESSION II: Innovation in Practice: Smart survey techniques Location: Hörsaal D Session Chair: Stefan Oglesby, data IQ AG, Switzerland |
10:00am - 10:30am | Break |
10:30am - 11:15am | 8: Keynote 2: Location: Max-Kade-Auditorium |
11:15am - 11:45am | 9: GOR Award Ceremony Location: Max-Kade-Auditorium |
11:45am - 12:00pm | Break: Break |
12:00pm - 1:15pm | 10.1: Reluctant Respondents and Item Nonresponse Location: Hörsaal A Session Chair: Indira Sen, University of Mannheim, Germany |
12:00pm - 1:15pm | 10.2: AI and Automation in (Survey) Location: Hörsaal B Session Chair: Danielle Remmerswaal, Utrecht University, Netherlands, The |
12:00pm - 1:15pm | 10.3: Exploring Representation in Social Media Location: Hörsaal C Session Chair: Jessica Donzowa, Max Planck Institute für demographische Forschung, Germany |
12:00pm - 1:15pm | INVITED SESSION III: DGOF KI (AI) Forum: Inspiration Session (Session held in English) Opportunities & Challenges in Applying AI to Market Research Location: Hörsaal D Session Chair: Yannick Rieder, Janssen EMEA, Germany Session Chair: Oliver Tabino, Q Agentur für Forschung, Germany Join us for an insightful session where experts test innovative solutions and explore the opportunities AI can bring to market research. Hear from industry experts about the current challenges in applying AI to market research and how they successfully overcome them. |
1:15pm - 2:30pm | Lunch Break |
2:30pm - 3:45pm | 11.1: Nonresponse Bias and Correction Location: Hörsaal A Session Chair: Anke Metzler, Technical University of Darmstadt, Germany |
2:30pm - 3:45pm | 11.2: Bots, Avatars, and Online Labs Location: Hörsaal B Session Chair: Joachim Piepenburg, GESIS, Germany |
2:30pm - 3:45pm | 11.3: Social Media Surveys and Recruitment Location: Hörsaal C Session Chair: Wojtek Jablonski, Erasmus University Rotterdam, Netherlands, The |
2:30pm - 3:45pm | INVITED SESSION IV: DGOF KI (AI) Forum: World Café (Session held in German) Opportunities & Challenges in Applying AI to Market Research Location: Hörsaal D Session Chair: Georg Wittenburg, Inspirient, Germany Session Chair: Oliver Tabino, Q Agentur für Forschung, Germany Engage in World Café discussions with fellow GOR participants. Discuss your personal challenges and barriers of integrating AI into market research projects and collaborate on strategies to overcome them. Share experiences and gain new insights on successfully implementing AI in market research projects. |
3:45pm - 4:00pm | Break |
4:00pm - 5:00pm | 12.1: Reducing Nonresponse Location: Hörsaal A Session Chair: Alexandra Asimov, GESIS, Germany |
4:00pm - 5:00pm | 12.2: App-based Diary Studies Location: Hörsaal B Session Chair: Otto Hellwig, Bilendi & respondi, Germany |
4:00pm - 5:00pm | 12.3: Reminders and Targeting Location: Hörsaal C Session Chair: Florian Heinritz, Leibniz Institute for Educational Trajectories, Germany |