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Conference Time: 1st May 2025, 10:49:06pm CEST
 

Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
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Session Overview
Date: Monday, 31/Mar/2025
9:00am - 10:00amBegin Check-in
Location: Foyer EG
10:00am - 1:00pmWorkshop 1
Location: Konferenzraum II
10:00am - 1:00pmWorkshop 2
Location: Konferenzraum III
1:00pm - 1:30pmBreak
1:30pm - 4:30pmWorkshop 3
Location: Konferenzraum III
1:30pm - 4:30pmWorkshop 4
Location: Konferenzraum II
1:30pm - 4:30pmWorkshop 5 ONLINE
4:30pm - 5:30pmBreak
5:30pm - 7:00pmDGOF Members General Meeting
Location: Jung&Schönn
7:00pm - 7:30pmBreak
7:30pm - 8:30pmEarly Career Speed Networking Event
Location: Jung&Schönn
Mix - Mingle - Match: Find Your Scientific Soulmate at GOR’s Early Career Science Speed Networking
8:30pm - 11:59pmGOR 25 Get Together
Location: Jung&Schönn
Date: Tuesday, 01/Apr/2025
8:00am - 9:00amBegin Check-in
Location: Foyer EG
9:00am - 10:15am1: GOR 25 Opening & Keynote 1
Location: Max-Kade-Auditorium
10:15am - 10:45amBreak
10:45am - 11:45am2.1: Innovations in Market Research
Location: Hörsaal A
Session Chair: Georg Wittenburg, Inspirient, Germany
10:45am - 11:45am2.2: Web Tracking
Location: Hörsaal B
Session Chair: Dorian Tsolak, Bielefeld University, Germany
10:45am - 11:45am2.3: Voting Behavior and Information Sources
Location: Hörsaal C
Session Chair: Roland Abold, infratest dimap Ges. für Trend- und Wahlforschung, Germany
10:45am - 11:45amGOR Thesis Award I: Bachelor/Master
Location: Hörsaal D
Session Chair: Olaf Wenzel, Wenzel Marktforschung, Germany
10:45am - 11:45amINVITED SESSION I: Session bei markforschung.de
Location: Max-Kade-Auditorium
Session Chair: Holger Geissler, marktforschung.de, Germany
11:45am - 12:00pmBreak
12:00pm - 1:15pm3.1: Virtual Interviewing
Location: Hörsaal A
Session Chair: Tanja Kunz, GESIS – Leibniz Institute for the Social Sciences, Germany
12:00pm - 1:15pm3.2: Respondent Engagement and Attrition
Location: Hörsaal B
Session Chair: Ellen Laupper, Swiss Federal University for Vocational Education and Training SFUVET, Switzerland
12:00pm - 1:15pm3.3: -
Location: Hörsaal C
12:00pm - 1:15pm3.4: Digital Battlegrounds
Location: Hörsaal D
Session Chair: Long Nguyen, DeZIM – German Center for Integration and Migration Research, Germany
12:00pm - 1:15pmGOR Thesis Award II: PhD
Location: Max-Kade-Auditorium
Session Chair: Olaf Wenzel, Wenzel Marktforschung, Germany
1:15pm - 2:30pmLunch Break
2:30pm - 3:30pm4.1: Poster Session
Location: Foyer OG
2:30pm - 3:30pm4.2: Poster Session
Location: Foyer OG
2:30pm - 3:30pm4.3: Poster Session
Location: Foyer OG
2:30pm - 3:30pm4.4: Poster Session
Location: Foyer OG
2:30pm - 3:30pm4.5: Poster Session
Location: Foyer OG
3:30pm - 3:45pmBreak
3:45pm - 4:45pm5.1: Innovations in Sampling
Location: Hörsaal A
Session Chair: Sebastian Lundmark, University of Gothenburg, Sweden
3:45pm - 4:45pm5.2: Respondent Nudging and Incentives
Location: Hörsaal B
Session Chair: Georg-Christoph Haas, Institute for Employment Research, Germany
3:45pm - 4:45pm5.3: LLMs and Synthetic Survey Data
Location: Hörsaal C
Session Chair: Johanna Hölzl, University of Mannheim, Germany
3:45pm - 4:45pm5.4: Social Media Influence in War Times
Location: Hörsaal D
Session Chair: Zaza Zindel, Bielefeld University, Germany
3:45pm - 4:45pmI: Impact & Innovation Award I
Location: Max-Kade-Auditorium
Session Chair: Yannick Rieder, Janssen EMEA, Germany
4:45pm - 5:00pmBreak
5:00pm - 6:00pm6.1: Increasing Survey Response
Location: Hörsaal A
Session Chair: Barbara Felderer, GESIS, Germany
5:00pm - 6:00pm6.2: Mixed Mode and Mode Transitions
Location: Hörsaal B
Session Chair: Björn Rohr, GESIS - Leibniz Institute for the Social Sciences, Germany
5:00pm - 6:00pm6.3: Survey Innovations
Location: Hörsaal C
Session Chair: Almuth Lietz, German Center for Integration and Migration Research, Germany
5:00pm - 6:00pm6.4: LLMs as Analysis Tools
Location: Hörsaal D
Session Chair: Jeldrik Bakker, Statistics Netherlands, Netherlands, The
5:00pm - 6:00pmII: Impact & Innovation Award II
Location: Max-Kade-Auditorium
Session Chair: Yannick Rieder, Janssen EMEA, Germany
8:30pm - 11:59pmGOR 25 Party
Location: Beate Uwe
Date: Wednesday, 02/Apr/2025
8:30am - 9:00amBegin Check-in
Location: Foyer EG
9:00am - 10:00am7.1: Survey Recruitment
Location: Hörsaal A
Session Chair: Camilla Salvatore, Utrecht University, Netherlands, The
9:00am - 10:00am7.2: Digital Behavior and Digital Traces
Location: Hörsaal B
Session Chair: Julian Kohne, GESIS - Leibniz Institute for the Social Sciences, Germany
9:00am - 10:00am7.3: Questionnaire Design
Location: Hörsaal C
Session Chair: Yfke Ongena, University of Groningen, Netherlands, The
9:00am - 10:00amINVITED SESSION II: Innovation in Practice: Smart survey techniques
Location: Hörsaal D
Session Chair: Stefan Oglesby, data IQ AG, Switzerland
10:00am - 10:30amBreak
10:30am - 11:15am8: Keynote 2:
Location: Max-Kade-Auditorium
11:15am - 11:45am9: GOR Award Ceremony
Location: Max-Kade-Auditorium
11:45am - 12:00pmBreak: Break
12:00pm - 1:15pm10.1: Reluctant Respondents and Item Nonresponse
Location: Hörsaal A
Session Chair: Indira Sen, University of Mannheim, Germany
12:00pm - 1:15pm10.2: AI and Automation in (Survey)
Location: Hörsaal B
Session Chair: Danielle Remmerswaal, Utrecht University, Netherlands, The
12:00pm - 1:15pm10.3: Exploring Representation in Social Media
Location: Hörsaal C
Session Chair: Jessica Donzowa, Max Planck Institute für demographische Forschung, Germany
12:00pm - 1:15pmINVITED SESSION III: DGOF KI (AI) Forum: Inspiration Session (Session held in English) Opportunities & Challenges in Applying AI to Market Research
Location: Hörsaal D
Session Chair: Yannick Rieder, Janssen EMEA, Germany
Session Chair: Oliver Tabino, Q Agentur für Forschung, Germany

Join us for an insightful session where experts test innovative solutions and explore the opportunities AI can bring to market research. Hear from industry experts about the current challenges in applying AI to market research and how they successfully overcome them.
1:15pm - 2:30pmLunch Break
2:30pm - 3:45pm11.1: Nonresponse Bias and Correction
Location: Hörsaal A
Session Chair: Anke Metzler, Technical University of Darmstadt, Germany
2:30pm - 3:45pm11.2: Bots, Avatars, and Online Labs
Location: Hörsaal B
Session Chair: Joachim Piepenburg, GESIS, Germany
2:30pm - 3:45pm11.3: Social Media Surveys and Recruitment
Location: Hörsaal C
Session Chair: Wojtek Jablonski, Erasmus University Rotterdam, Netherlands, The
2:30pm - 3:45pmINVITED SESSION IV: DGOF KI (AI) Forum: World Café (Session held in German) Opportunities & Challenges in Applying AI to Market Research
Location: Hörsaal D
Session Chair: Georg Wittenburg, Inspirient, Germany
Session Chair: Oliver Tabino, Q Agentur für Forschung, Germany

Engage in World Café discussions with fellow GOR participants. Discuss your personal challenges and barriers of integrating AI into market research projects and collaborate on strategies to overcome them. Share experiences and gain new insights on successfully implementing AI in market research projects.
3:45pm - 4:00pmBreak
4:00pm - 5:00pm12.1: Reducing Nonresponse
Location: Hörsaal A
Session Chair: Alexandra Asimov, GESIS, Germany
4:00pm - 5:00pm12.2: App-based Diary Studies
Location: Hörsaal B
Session Chair: Otto Hellwig, Bilendi & respondi, Germany
4:00pm - 5:00pm12.3: Reminders and Targeting
Location: Hörsaal C
Session Chair: Florian Heinritz, Leibniz Institute for Educational Trajectories, Germany

 
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