Relevance & Research Question
Key words: time use survey, online diary data collection
Time-use surveys provide invaluable insights into how individuals allocate their time across various activities. Traditionally, paper-based diaries, often administered through face-to-face interviewers, have been the primary method for gathering such data. Advances in technology have enabled the development of online diary tools, but while digital tools offer advantages like reduced costs, cleaner data, and increased flexibility, they also raise concerns about data quality and inclusivity.
In recent years, two time use surveys using online diary tools have been developed and used in the UK, providing a unique opportunity to explore the benefits and challenges of this methodology.
This study assesses the impact of design choices on the quality and efficiency of online time-use surveys. By examining factors such as incentivisation, completion mode, use of support materials, and user interface, we identify strategies for minimising respondent burden while maximising data quality and response rates.
Methods & Data
Key words: time-use data, respondent burden, respondent journey, desk review, probability-based panel
This study analyses eight waves of time-use surveys conducted in the UK between 2020 and 2023, using sample from the NatCen's probability-based panel. A desk review of the online diary tools, participant materials, and analysis of available data (response rates, sample profiles, split experiments, paradata, and respondent feedback) was conducted to assess the performance of the fieldwork design and evaluate the respondent journey.
Results
Key words: mobile-first design, incentives, response rates, representativeness
Several key factors influence the success of online time-use surveys. Invitations and reminders must be timely and effective. Online tools should be designed with a mobile-first approach. Printed support materials can guide participants and improve data quality. A telephone fieldwork option can significantly boost response rates and improve sample representativeness. While higher incentives can increase response rates, their effectiveness diminishes with increasing amounts. However, these benefits must be weighed against additional costs.
Added Value
Key words: practical considerations, time-use online tool, data quality
Practical considerations and recommendations for the design of online time-use studies, ensuring they meet the diverse needs and maximise data quality and sample representativeness.