Predicting Travel Purpose in a Smartphone-Based Travel Survey

Solichatus Zahroh¹, Peter Lugtig¹, Yvonne Gootzen², Jonas Klingwort², Barry Schouten^1,2

1: Utrecht University, The Netherlands; 2: Statistics Netherlands, The Netherlands

Satisficing in a German Self-Administered Probability-Based Panel Survey

Julia Witton

Deutsches Institut für Wirtschaftsforschung, Germany

War Journalism on Telegram? Ethical and Professional Dilemmas of Telegram Content Creators During War

Vered Elishar, Dana Weimann Saks, Ariel Yaron

The Max Stern Yezreel Valley College, Israel

Early Warnings: Forecasting Edits and Disputes on Wikipedia Armed Conflict Pages

Marieth Coetzer¹, Fabian Braesemann^1,2

1: Oxford Internet Institute, Oxford, United Kingdom; 2: Einstein Center Digital Future, Berlin, Germany

Is Wikipedia a battleground of the Russo-Ukrainian war?

Leopold Sven Augustin, Fabian Braesemann

University of Oxford, United Kingdom

Rumor propagation across war stages: Influences of psychological, social, and mainstream media factors

Yaron Ariel, Vered Elishar, Dana Weimann Saks

The Max Stern Yezreel Valley College, Israel

Social Media, Anxiety, and Ethnic Disparities - The Case of the Jewish and Arab Population Groups Following October 7 in Israel

Vlad Vasiliu¹, Haneen Shibli², Gal Yavetz³

1: Max Stern Yezreel Valley College, Israel; 2: University of Washington, USA; 3: Bar Ilan University, Israel

What makes media contents credible? A survey experiment on the relative importance of visual layout, objective quality and confirmation bias for public opinion formation

Sandra Walzenbach

University of Konstanz, Germany

Going Multimodal: Challenges (and Opportunities) of Streamlining Deliverable Production with AI

Georg Wittenburg¹, Sophia McDonnell²

1: Inspirient; 2: Verian

Meet Your New Client: Writing Reports for AIs

Georg Wittenburg¹, Paul Simmering², Oliver Tabino²

1: Inspirient; 2: Q Agentur für Forschung

Measuring the impact of OOH advertising in the Swiss Alps

Beat Fischer

intervista AG, Switzerland

AI changing the insight game? A practitioner’s view on developing and implementing a RAG-based audience simulation at Samsung

Florian Bauer

Samsung Electronics Austria & Switzerland, Switzerland

“Implicit Conjoint” - Why latency time is important

Philipp Fessler¹, Peter Kurz², Pierpaolo Primoceri³

1: YouGov Schweiz AG, Switzerland; 2: bms marketing research + strategy; 3: YouGov Schweiz AG, Switzerland

GOR 2025 – AI interview technology: Enhancing quality data sets with AI tools in the digital interview process

Holger Lütters¹, Malte Freksa², Jannis Marlafekas³, Thomas Ohde⁴, David Ranftler⁵, Leonard Mach⁶

1: HTW Berlin; 2: horizoom GmbH, Germany; 3: Susi&James; 4: Susi&James; 5: Xelper; 6: horizoom GmbH, Germany

Why do LLMs enter market research in Companies so slowly

Thomas Laufen

Roche Pharma AG, Germany