Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
10:45am GOR Thesis Award I: Bachelor/Master Location: Hörsaal D Chair: Olaf Wenzel , Wenzel Marktforschung, Germany
Predicting Travel Purpose in a Smartphone-Based Travel Survey
Solichatus Zahroh 1 , Peter Lugtig1 , Yvonne Gootzen2 , Jonas Klingwort2 , Barry Schouten1,2
1: Utrecht University, The Netherlands;
2: Statistics Netherlands, The Netherlands
Satisficing in a German Self-Administered Probability-Based Panel Survey
Julia Witton
Deutsches Institut für Wirtschaftsforschung, Germany
12:00pm 3.4: Digital Battlegrounds Location: Hörsaal D Chair: Long Nguyen , DeZIM – German Center for Integration and Migration Research, Germany
War Journalism on Telegram? Ethical and Professional Dilemmas of Telegram Content Creators During War
Vered Elishar , Dana Weimann Saks, Ariel Yaron
The Max Stern Yezreel Valley College, Israel
Early Warnings: Forecasting Edits and Disputes on Wikipedia Armed Conflict Pages
Marieth Coetzer1 , Fabian Braesemann 1,2
1: Oxford Internet Institute, Oxford, United Kingdom;
2: Einstein Center Digital Future, Berlin, Germany
Is Wikipedia a battleground of the Russo-Ukrainian war?
Leopold Sven Augustin, Fabian Braesemann
University of Oxford, United Kingdom
3:45pm 5.4: Social Media Influence in War Times Location: Hörsaal D Chair: Zaza Zindel , Bielefeld University, Germany
Rumor propagation across war stages: Influences of psychological, social, and mainstream media factors
Yaron Ariel , Vered Elishar, Dana Weimann Saks
The Max Stern Yezreel Valley College, Israel
Social Media, Anxiety, and Ethnic Disparities - The Case of the Jewish and Arab Population Groups Following October 7 in Israel
Vlad Vasiliu 1 , Haneen Shibli2 , Gal Yavetz3
1: Max Stern Yezreel Valley College, Israel;
2: University of Washington, USA;
3: Bar Ilan University, Israel
What makes media contents credible? A survey experiment on the relative importance of visual layout, objective quality and confirmation bias for public opinion formation
Sandra Walzenbach
University of Konstanz, Germany
5:00pm 6.4: LLMs as Analysis Tools Location: Hörsaal D Chair: Jeldrik Bakker , Statistics Netherlands, Netherlands, The
Going Multimodal: Challenges (and Opportunities) of Streamlining Deliverable Production with AI
Georg Wittenburg 1 , Sophia McDonnell2
1: Inspirient;
2: Verian
Meet Your New Client: Writing Reports for AIs
Georg Wittenburg 1 , Paul Simmering2 , Oliver Tabino2
1: Inspirient;
2: Q Agentur für Forschung
9:00am INVITED SESSION II: Innovation in Practice: Smart survey techniques Location: Hörsaal D Chair: Stefan Oglesby , data IQ AG, Switzerland
Measuring the impact of OOH advertising in the Swiss Alps
Beat Fischer
intervista AG, Switzerland
AI changing the insight game? A practitioner’s view on developing and implementing a RAG-based audience simulation at Samsung
Florian Bauer
Samsung Electronics Austria & Switzerland, Switzerland
“Implicit Conjoint” - Why latency time is important
Philipp Fessler1 , Peter Kurz 2 , Pierpaolo Primoceri3
1: YouGov Schweiz AG, Switzerland;
2: bms marketing research + strategy;
3: YouGov Schweiz AG, Switzerland
12:00pm INVITED SESSION III: DGOF KI (AI) Forum: Inspiration Session (Session held in English) Opportunities & Challenges in Applying AI to Market Research Location: Hörsaal D Chair: Yannick Rieder , Janssen EMEA, GermanyChair: Oliver Tabino , Q Agentur für Forschung, Germany
GOR 2025 – AI interview technology: Enhancing quality data sets with AI tools in the digital interview process
Holger Lütters 1 , Malte Freksa2 , Jannis Marlafekas3 , Thomas Ohde4 , David Ranftler5 , Leonard Mach6
1: HTW Berlin;
2: horizoom GmbH, Germany;
3: Susi&James;
4: Susi&James;
5: Xelper;
6: horizoom GmbH, Germany
Why do LLMs enter market research in Companies so slowly
Thomas Laufen
Roche Pharma AG, Germany
2:30pm INVITED SESSION IV: DGOF KI (AI) Forum: World Café (Session held in German) Opportunities & Challenges in Applying AI to Market Research Location: Hörsaal D Chair: Georg Wittenburg , Inspirient, GermanyChair: Oliver Tabino , Q Agentur für Forschung, Germany