Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Location: Max-Kade-Auditorium
Date: Tuesday, 01/Apr/2025
9:00am
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10:15am		 1: GOR 25 Opening & Keynote 1
Location: Max-Kade-Auditorium
 

High Quality Training Data for AI Models: Lessons from 20 years in Surveys

Stephanie Eckman

University of Maryland
10:45am
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11:45am		 INVITED SESSION I: Session bei markforschung.de
Location: Max-Kade-Auditorium
Chair: Holger Geissler, marktforschung.de, Germany
 

Podiumdiskussion: KI in der Markt- und Meinungsforschung – Wo soll das eigentlich alles hinführen?

Holger Geissler1, Dr. Steffen Schmidt2, Hartmut Scheffler3, Charlotte Weber4, Ruth Wakenhut5

1: Moderation: Holger Geißler, Geschäftsführer marktforschung.de & succeet GmbH; 2: Experte für Markenmanagement, Neuromarketing und Künstliche Intelligenz; 3: Berater Marktforschung und Markenführung, vormals Geschäftsführer Kantar Deutschland; 4: COO von Civey; 5: Head of Business Development KERNWERT GmbH
12:00pm
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1:15pm		 GOR Thesis Award II: PhD
Location: Max-Kade-Auditorium
Chair: Olaf Wenzel, Wenzel Marktforschung, Germany
 

Identifying, Characterizing, and Mitigating Errors in the Automated Measurement of Social Constructs from Text Data

Indira Sen

University of Mannheim, Germany


The Power of Language: The Use, Effect, and Spread of Gender-Inclusive Language

Anica Waldendorf

Nuffield College, University of Oxford, United Kingdom
3:45pm
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4:45pm		 I: Impact & Innovation Award I
Location: Max-Kade-Auditorium
Chair: Yannick Rieder, Janssen EMEA, Germany
 

Optimizing Loyalty Programs with AI-Driven Insights: A Case Study

Kamila Zahradnickova

Lakmoos AI and Prague University of Business and Economics, Czech Republic


From Words To Numbers: How To Quantitatively Size and Profile Qualitative Personas

Nadja Böhme1, Melissa Ramon2

1: Factworks, Germany; 2: Yahoo


Intelligent Documents: Evolving Existing Research Workflows to Ease AI Adoption

Georg Wittenburg1, Sophia McDonnell2

1: Inspirient; 2: Verian
5:00pm
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6:00pm		 II: Impact & Innovation Award II
Location: Max-Kade-Auditorium
Chair: Yannick Rieder, Janssen EMEA, Germany
 

No Bitter Notes: Ensuring Data Quality in Stiegl’s Brand Tracking Study with ReDem

Julia Mittermayr1, Christoph Auböck2

1: Redem GmbH, Austria; 2: Media1


The Teilhabe-Community. An infrastructure for research projects involving individuals with disabilities

Lea Thönnes1, Matthies Tobies2, Armgard Zindler3, Robert Grimm4

1: Aktion Mensch e.V., Germany; 2: Ipsos; 3: Ipsos; 4: Ipsos


Developing a detailed understanding of patient journeys and treatment pathways through a co-created digital-first approach, to rapidly collect real-world patient experience data.

Daniel Simon Chapple, Reiner Lehmann

DontBePatient Intelligence, Germany
Date: Wednesday, 02/Apr/2025
10:30am
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11:15am		 8: Keynote 2:
Location: Max-Kade-Auditorium
 

Do large language models have a duty to tell the truth?

Brent Mittelstadt

University of Oxford, United Kingdom
11:15am
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11:45am		 9: GOR Award Ceremony
Location: Max-Kade-Auditorium