High Quality Training Data for AI Models: Lessons from 20 years in Surveys

Stephanie Eckman

University of Maryland

Podiumdiskussion: KI in der Markt- und Meinungsforschung – Wo soll das eigentlich alles hinführen?

Holger Geissler¹, Dr. Steffen Schmidt², Hartmut Scheffler³, Charlotte Weber⁴, Ruth Wakenhut⁵

1: Moderation: Holger Geißler, Geschäftsführer marktforschung.de & succeet GmbH; 2: Experte für Markenmanagement, Neuromarketing und Künstliche Intelligenz; 3: Berater Marktforschung und Markenführung, vormals Geschäftsführer Kantar Deutschland; 4: COO von Civey; 5: Head of Business Development KERNWERT GmbH

Identifying, Characterizing, and Mitigating Errors in the Automated Measurement of Social Constructs from Text Data

Indira Sen

University of Mannheim, Germany

The Power of Language: The Use, Effect, and Spread of Gender-Inclusive Language

Anica Waldendorf

Nuffield College, University of Oxford, United Kingdom

Optimizing Loyalty Programs with AI-Driven Insights: A Case Study

Kamila Zahradnickova

Lakmoos AI and Prague University of Business and Economics, Czech Republic

From Words To Numbers: How To Quantitatively Size and Profile Qualitative Personas

Nadja Böhme¹, Melissa Ramon²

1: Factworks, Germany; 2: Yahoo

Intelligent Documents: Evolving Existing Research Workflows to Ease AI Adoption

Georg Wittenburg¹, Sophia McDonnell²

1: Inspirient; 2: Verian

No Bitter Notes: Ensuring Data Quality in Stiegl’s Brand Tracking Study with ReDem

Julia Mittermayr¹, Christoph Auböck²

1: Redem GmbH, Austria; 2: Media1

The Teilhabe-Community. An infrastructure for research projects involving individuals with disabilities

Lea Thönnes¹, Matthies Tobies², Armgard Zindler³, Robert Grimm⁴

1: Aktion Mensch e.V., Germany; 2: Ipsos; 3: Ipsos; 4: Ipsos

Developing a detailed understanding of patient journeys and treatment pathways through a co-created digital-first approach, to rapidly collect real-world patient experience data.

Daniel Simon Chapple, Reiner Lehmann

DontBePatient Intelligence, Germany

Do large language models have a duty to tell the truth?

Brent Mittelstadt

University of Oxford, United Kingdom