Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Date: Wednesday, 02/Apr/2025
8:30am
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9:00am
Begin Check-in
Location: Foyer EG
9:00am
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10:00am
7.1: Survey Recruitment
Location: Hörsaal A
Chair: Camilla Salvatore, Utrecht University, Netherlands, The
 

Designing passwords for web survey access: The effect of password length and complexity on survey and panel recruitment

Georg-Christoph Haas, Marieke Volkert, Stefan Zins

Institute for Employment Research, Germany



Using panelists self-stated motivations to craft efficient targeted email invitations to an online probability panel

Georg-Christoph Haas1, Benjamin Baisch1, Mark Trappmann1,2, Jonas Weik1

1: Institute for Employment Research, Germany; 2: University of Bamberg



Backing up a Panel with Piggybacking – The Effect of Piggybacking Recruitment on Nonresponse Bias and Panel Attrition in a Mixed Mode Panel Survey

Björn Rohr

GESIS - Leibnitz Institute for the Social Sciences, Germany

7.2: Digital Behavior and Digital Traces
Location: Hörsaal B
Chair: Julian Kohne, GESIS - Leibniz Institute for the Social Sciences, Germany
 

Where You Are Is What You Get? Sample Inconsistencies of Google Trends Data Across Download Locations

Johanna Hölzl, Florian Keusch, John Collins

University of Mannheim, Germany



Online Labour Markets in the context of Human Rights and Environmental Due Diligence

Fabian Braesemann1,2, Moritz Marpe1

1: Datenwissenschaftliche Gesellschaft DWG Berlin, Germany; 2: Oxford Internet Institute



Measuring the accuracy of self-reported Instagram behavior - a data donation approach.

Frieder Rodewald, Florian Keusch, Daria Szafran, Ruben Bach

University of Mannheim, Germany

7.3: Questionnaire Design
Location: Hörsaal C
Chair: Yfke Ongena, University of Groningen, Netherlands, The
 

B:RADICAL – Co-designing online survey questions with children and young people on their understanding and their experiences of respect and disrespect

Dirk Schubotz

Queen's University Belfast, United Kingdom



Does Succeeding on Attention Checks Moderate Treatment Effects?

Sebastian Lundmark1, Jon Krosnick2, Lisanne Wichgers3, Matthew Berent4

1: University of Gothenburg, Sweden; 2: Stanford University, USA; 3: Lisanne Wichgers Consulting; 4: Matt Berent Consulting



Balancing Questionnaire Length and Response Burden: Short and Long-Term Effects in the IAB Job Vacancy Survey

Nicole Gürtzen, Alex Kübis, André Pirralha

IAB, Germany

INVITED SESSION II: Innovation in Practice: Smart survey techniques
Location: Hörsaal D
Chair: Stefan Oglesby, data IQ AG, Switzerland
 

Measuring the impact of OOH advertising in the Swiss Alps

Beat Fischer

intervista AG, Switzerland



AI changing the insight game? A practitioner’s view on developing and implementing a RAG-based audience simulation at Samsung

Florian Bauer

Samsung Electronics Austria & Switzerland, Switzerland



“Implicit Conjoint” - Why latency time is important

Philipp Fessler1, Peter Kurz2, Pierpaolo Primoceri3

1: YouGov Schweiz AG, Switzerland; 2: bms marketing research + strategy; 3: YouGov Schweiz AG, Switzerland

10:00am
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10:30am
Break
10:30am
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11:15am
8: Keynote 2:
Location: Max-Kade-Auditorium
 

Do large language models have a duty to tell the truth?

Brent Mittelstadt

University of Oxford, United Kingdom

11:15am
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11:45am
9: GOR Award Ceremony
Location: Max-Kade-Auditorium
11:45am
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12:00pm
Break: Break
12:00pm
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1:15pm
10.1: Reluctant Respondents and Item Nonresponse
Location: Hörsaal A
Chair: Indira Sen, University of Mannheim, Germany
 

Encouraging revision of ‘Don’t know’ responses: Comparing delayed and dynamic feedback in Web surveys

Anke Metzler, Stella Czak, Hannah Schwärzel, Marek Fuchs

Technical University of Darmstadt, Germany



Zooming in: Measuring Respondent´s Reactance and Receptivity to assess the effects of Error-Reducing Strategies in Web Surveys

Stella Czak, Hannah Schwärzel, Anke Metzler, Marek Fuchs

Technical University of Darmstadt, Germany



Understanding item-nonresponse in open questions with requests for voice responses

Camilla Salvatore1, Jan Karem Höhne2,3

1: Utrecht University, Netherlands, The; 2: German Center for Higher Education Research and Science Studies (DZHW); 3: Leibniz University Hannover

10.2: AI and Automation in (Survey)
Location: Hörsaal B
Chair: Danielle Remmerswaal, Utrecht University, Netherlands, The
 

Bots in web surveys: Predicting robotic language in open narrative answers

Joshua Claassen1, Jan Karem Höhne1, Ruben Bach2

1: DZHW; Leibniz University Hannover; 2: University of Mannheim



Addressing Biases of Sensor Data in Social Science Research: A Data Quality Perspective

Vanessa Lux1, Lukas Birkenmaier1, Johannes Breuer1, Jessica Daikeler1, Fiona Draxler2, Judith Gilsbach1,3, Julian Kohne1,4, Frank Mangold1, Indira Sen2,5, Henning Silber6, Katrin Weller1,7, Mareike Wieland1

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: University of Mannheim, Germany; 3: University of Konstanz, Germany; 4: Ulm University, Germany; 5: RWTH Aachen, Germany; 6: University of Michigan, USA; 7: University of Düsseldorf, Germany



Improving the measurement of solidarity in the European context: results from a web probing in four countries

Vera Lomazzi, Margherita Pellegrino

University of Bergamo

10.3: Exploring Representation in Social Media
Location: Hörsaal C
Chair: Jessica Donzowa, Max Planck Institute für demographische Forschung, Germany
 

Dancing with Data: Understanding Gender Representation Among Viral TikTok Content

Dorian Tsolak

Bielefeld University, Germany



Beyond Binary Bytes: Mapping the Evolution of Gender Inclusive Language on Twitter

Dorian Tsolak1,2, Simon Kühne1, Stefan Knauff1,2, H. Long Nguyen2,3, Dominik Hansen1

1: Bielefeld University, Germany; 2: Bielefeld Graduate School in History and Sociology; 3: DeZIM Institute



Romance Dawn: Investigating the dynamics of collaboration in a cultural producer community on YouTube

Pavel Dimitrov Chachev1, Marcel Kappes2

1: Social Monitor, Romania; 2: University of Mannheim



Where is Everybody? Measuring Semantic Source Position and Creating Online Discourse Typologies from Co-Occurrence Networks

Dan Sultanescu, Pavel Dimitrov Chachev, Dana C. Sultanescu

Social Monitor, Romania

INVITED SESSION III: DGOF KI (AI) Forum: Inspiration Session (Session held in English) Opportunities & Challenges in Applying AI to Market Research
Location: Hörsaal D
Chair: Yannick Rieder, Janssen EMEA, Germany
Chair: Oliver Tabino, Q Agentur für Forschung, Germany

Join us for an insightful session where experts test innovative solutions and explore the opportunities AI can bring to market research. Hear from industry experts about the current challenges in applying AI to market research and how they successfully overcome them.
 

GOR 2025 – AI interview technology: Enhancing quality data sets with AI tools in the digital interview process

Holger Lütters1, Malte Freksa2, Jannis Marlafekas3, Thomas Ohde4, David Ranftler5, Leonard Mach6

1: HTW Berlin; 2: horizoom GmbH, Germany; 3: Susi&James; 4: Susi&James; 5: Xelper; 6: horizoom GmbH, Germany



Why do LLMs enter market research in Companies so slowly

Thomas Laufen

Roche Pharma AG, Germany

1:15pm
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2:30pm
Lunch Break
2:30pm
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3:45pm
11.1: Nonresponse Bias and Correction
Location: Hörsaal A
Chair: Anke Metzler, Technical University of Darmstadt, Germany
 

Do machine learning techniques improve nonresponse weighting?

Barbara Felderer, Björn Rohr, Christian Bruch

GESIS, Germany



Company Nonresponse in Gender Inequality Surveys: Challenges in Participation and Implications for Data Quality

Elena Ferrari1, Margherita Pellegrino2, Vera Lomazzi2, Flavia Pesce1

1: ARS - Associazione per la ricerca sociale; 2: University of Bergamo



Reasons for participating in (non)probability online panels and how to ask about it

Tanja Kunz, Irina Bauer

GESIS – Leibniz Institute for the Social Sciences, Germany



A deeper look into education bias in web surveys

Mustafa Coban1, Christine Distler2, Mark Trappmann3

1: Institute for Employment Research (IAB), Germany; 2: Institute for Employment Research (IAB), Germany; 3: Institute for Employment Research (IAB), Germany

11.2: Bots, Avatars, and Online Labs
Location: Hörsaal B
Chair: Joachim Piepenburg, GESIS, Germany
 

Bots in web survey interviews: a showcase

Jan Karem Höhne1, Joshua Claassen1, Saijal Shahania2, David Broneske2

1: DZHW, Leibniz University Hannover, Germany; 2: DZHW, University of Magdeburg



Bringing the Lab Online: Device Effects in Psychological Bias Testing in Online Surveys

Elli Zey1, Iniobong Essien2, Stefanie Hechler1,3, Susanne Veit1

1: DeZIM Institut, Germany; 2: Leuphana University Lüneburg, Germany; 3: FU Berlin, Germany



Enhancing Open-Answer Coding in Quantitative Surveys Using Optimized LLM Tools

Orkan Dolay, Densi Bonnay

Bilendi & respondi, France

11.3: Social Media Surveys and Recruitment
Location: Hörsaal C
Chair: Wojtek Jablonski, Erasmus University Rotterdam, Netherlands, The
 

The COVID-19 Health Behaviour Survey: A Cross-National Survey Conducted via Facebook

Daniela Perrotta

Max Planck Institute for Demographic Research, Germany



Estimating Fertility Indicators in Low- and Middle-Income Countries: Evidence from a Network Reporting Online Survey in Senegal

Jessica Donzowa1,2, Daniela Perrotta1, Dennis Feehan3, Emilio Zagheni1

1: Max Planck Institute für demographische Forschung, Germany; 2: Bielefeld University, Germany; 3: University of California, Berkeley, USA



Should We Be Worried? The Impact of Problematic Responses on Social Media Surveys

Zaza Zindel1,2

1: German Centre for Integration and Migration Research (DeZIM); 2: Bielefeld University, Germany



Optimizing Social Media Recruitment: Balancing Costs and Sample Quality in Non-Probabilistic Panels

Jessica Daikeler, Joachim Piepenburg, Bernd Weiss

GESIS, Germany

INVITED SESSION IV: DGOF KI (AI) Forum: World Café (Session held in German) Opportunities & Challenges in Applying AI to Market Research
Location: Hörsaal D
Chair: Georg Wittenburg, Inspirient, Germany
Chair: Oliver Tabino, Q Agentur für Forschung, Germany

Engage in World Café discussions with fellow GOR participants. Discuss your personal challenges and barriers of integrating AI into market research projects and collaborate on strategies to overcome them. Share experiences and gain new insights on successfully implementing AI in market research projects.
3:45pm
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4:00pm
Break
4:00pm
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5:00pm
12.1: Reducing Nonresponse
Location: Hörsaal A
Chair: Alexandra Asimov, GESIS, Germany
 

CAPI, or not CAPI – That Is the Question: Using Administratative Data to Assign the Optimal Mode for Maximizing Response-Rates in a Household Panel

Patrick Lazarevic, Marc Plate

Statistik Austria, Austria



The Framework of Survey Behaviour: An Extension of the Framework for Web Survey Participation

Jeldrik Bakker, Jonas Klingwort, Vera Toepoel

Statistics Netherlands



Survey design features that matter: A meta-analysis using official statistics surveys of the Netherlands

Jeldrik Bakker, Jonas Klingwort, Vera Toepoel

Statistics Netherlands

12.2: App-based Diary Studies
Location: Hörsaal B
Chair: Otto Hellwig, Bilendi & respondi, Germany
 

The effect of personalized feedback on participant behavior in data collection: Using paradata to understand participation rates and participant engagement in app-based data collection

Thijs Cornelis Carrière1, Bella Struminskaya1, Barry Schouten1,2

1: Utrecht University, The Netherlands; 2: Statistics Netherlands



A Recipe to Handle Receipts? Usability-testing the Receipt Scanning Function of an App-based Household Budget Diary

Lasse Häufglöckner, Johannes Volk

Federal Statistical Office Germany (Destatis), Germany



How many diary days? Smart surveys can help to reduce burden and costs of data collection for behavioural statistics

Danielle Remmerswaal1,2, Barry Schouten1,2, Bella Struminskaya1

1: Utrecht University, Netherlands, The; 2: Statistics Netherlands

12.3: Reminders and Targeting
Location: Hörsaal C
Chair: Florian Heinritz, Leibniz Institute for Educational Trajectories, Germany
 

I want YOU for this survey! Text interventions in email reminders to increase response rates in web surveys

Freja Wessman, Anders Carlander

University of Gothenburg, Sweden



The effects of using digital mailbox reminders

Julia Bergquist, Sebastian Lundmark, Cornelia Andersson, Klara Persson

The SOM Institute, University of Gothenburg, Sweden



Can Targeted Appeals Win Over Late Respondents in a Business Web Surveys?

Ellen Laupper1,2, Ulf-Dietrich Reips2

1: Swiss Federal University for Vocational Education and Training SFUVET, Switzerland; 2: Konstanz University, Germany

 

 
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