12:00pm - 1:15pm |
10.1: Reluctant Respondents and Item Nonresponse Location: Hörsaal A Chair: Indira Sen, University of Mannheim, Germany
Encouraging revision of ‘Don’t know’ responses: Comparing delayed and dynamic feedback in Web surveys
Anke Metzler, Stella Czak, Hannah Schwärzel, Marek Fuchs
Technical University of Darmstadt, Germany
Zooming in: Measuring Respondent´s Reactance and Receptivity to assess the effects of Error-Reducing Strategies in Web Surveys
Stella Czak, Hannah Schwärzel, Anke Metzler, Marek Fuchs
Technical University of Darmstadt, Germany
Understanding item-nonresponse in open questions with requests for voice responses
Camilla Salvatore1, Jan Karem Höhne2,3
1: Utrecht University, Netherlands, The;
2: German Center for Higher Education Research and Science Studies (DZHW);
3: Leibniz University Hannover
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10.2: AI and Automation in (Survey) Location: Hörsaal B Chair: Danielle Remmerswaal, Utrecht University, Netherlands, The
Bots in web surveys: Predicting robotic language in open narrative answers
Joshua Claassen1, Jan Karem Höhne1, Ruben Bach2
1: DZHW; Leibniz University Hannover;
2: University of Mannheim
Addressing Biases of Sensor Data in Social Science Research: A Data Quality Perspective
Vanessa Lux1, Lukas Birkenmaier1, Johannes Breuer1, Jessica Daikeler1, Fiona Draxler2, Judith Gilsbach1,3, Julian Kohne1,4, Frank Mangold1, Indira Sen2,5, Henning Silber6, Katrin Weller1,7, Mareike Wieland1
1: GESIS - Leibniz Institute for the Social Sciences, Germany;
2: University of Mannheim, Germany;
3: University of Konstanz, Germany;
4: Ulm University, Germany;
5: RWTH Aachen, Germany;
6: University of Michigan, USA;
7: University of Düsseldorf, Germany
Improving the measurement of solidarity in the European context: results from a web probing in four countries
Vera Lomazzi, Margherita Pellegrino
University of Bergamo
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10.3: Exploring Representation in Social Media Location: Hörsaal C Chair: Jessica Donzowa, Max Planck Institute für demographische Forschung, Germany
Dancing with Data: Understanding Gender Representation Among Viral TikTok Content
Dorian Tsolak
Bielefeld University, Germany
Beyond Binary Bytes: Mapping the Evolution of Gender Inclusive Language on Twitter
Dorian Tsolak1,2, Simon Kühne1, Stefan Knauff1,2, H. Long Nguyen2,3, Dominik Hansen1
1: Bielefeld University, Germany;
2: Bielefeld Graduate School in History and Sociology;
3: DeZIM Institute
Romance Dawn: Investigating the dynamics of collaboration in a cultural producer community on YouTube
Pavel Dimitrov Chachev1, Marcel Kappes2
1: Social Monitor, Romania;
2: University of Mannheim
Where is Everybody? Measuring Semantic Source Position and Creating Online Discourse Typologies from Co-Occurrence Networks
Dan Sultanescu, Pavel Dimitrov Chachev, Dana C. Sultanescu
Social Monitor, Romania
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INVITED SESSION III: DGOF KI (AI) Forum: Inspiration Session (Session held in English) Opportunities & Challenges in Applying AI to Market Research Location: Hörsaal D Chair: Yannick Rieder, Janssen EMEA, Germany Chair: Oliver Tabino, Q Agentur für Forschung, Germany
Join us for an insightful session where experts test innovative solutions and explore the opportunities AI can bring to market research. Hear from industry experts about the current challenges in applying AI to market research and how they successfully overcome them.
GOR 2025 – AI interview technology: Enhancing quality data sets with AI tools in the digital interview process
Holger Lütters1, Malte Freksa2, Jannis Marlafekas3, Thomas Ohde4, David Ranftler5, Leonard Mach6
1: HTW Berlin;
2: horizoom GmbH, Germany;
3: Susi&James;
4: Susi&James;
5: Xelper;
6: horizoom GmbH, Germany
Why do LLMs enter market research in Companies so slowly
Thomas Laufen
Roche Pharma AG, Germany
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