GOR 25
General Online Research Conference 2025
Freie Universität Berlin - Henry Ford Building
31 March - 2 April 2025
Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
Date: Wednesday, 02/Apr/2025 | ||||
8:30am - 9:00am |
Begin Check-in Location: Foyer EG |
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9:00am - 10:00am |
7.1: Survey Recruitment Location: Hörsaal A Chair: Camilla Salvatore, Utrecht University, Netherlands, The Designing passwords for web survey access: The effect of password length and complexity on survey and panel recruitment Institute for Employment Research, Germany Using panelists self-stated motivations to craft efficient targeted email invitations to an online probability panel 1: Institute for Employment Research, Germany; 2: University of Bamberg Backing up a Panel with Piggybacking – The Effect of Piggybacking Recruitment on Nonresponse Bias and Panel Attrition in a Mixed Mode Panel Survey GESIS - Leibnitz Institute for the Social Sciences, Germany |
7.2: Digital Behavior and Digital Traces Location: Hörsaal B Chair: Julian Kohne, GESIS - Leibniz Institute for the Social Sciences, Germany Where You Are Is What You Get? Sample Inconsistencies of Google Trends Data Across Download Locations University of Mannheim, Germany Online Labour Markets in the context of Human Rights and Environmental Due Diligence 1: Datenwissenschaftliche Gesellschaft DWG Berlin, Germany; 2: Oxford Internet Institute Measuring the accuracy of self-reported Instagram behavior - a data donation approach. University of Mannheim, Germany |
7.3: Questionnaire Design Location: Hörsaal C Chair: Yfke Ongena, University of Groningen, Netherlands, The B:RADICAL – Co-designing online survey questions with children and young people on their understanding and their experiences of respect and disrespect Queen's University Belfast, United Kingdom Does Succeeding on Attention Checks Moderate Treatment Effects? 1: University of Gothenburg, Sweden; 2: Stanford University, USA; 3: Lisanne Wichgers Consulting; 4: Matt Berent Consulting Balancing Questionnaire Length and Response Burden: Short and Long-Term Effects in the IAB Job Vacancy Survey IAB, Germany |
INVITED SESSION II: Innovation in Practice: Smart survey techniques Location: Hörsaal D Chair: Stefan Oglesby, data IQ AG, Switzerland Measuring the impact of OOH advertising in the Swiss Alps intervista AG, Switzerland AI changing the insight game? A practitioner’s view on developing and implementing a RAG-based audience simulation at Samsung Samsung Electronics Austria & Switzerland, Switzerland “Implicit Conjoint” - Why latency time is important 1: YouGov Schweiz AG, Switzerland; 2: bms marketing research + strategy; 3: YouGov Schweiz AG, Switzerland |
10:00am - 10:30am |
Break |
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10:30am - 11:15am |
8: Keynote 2: Location: Max-Kade-Auditorium Do large language models have a duty to tell the truth? University of Oxford, United Kingdom |
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11:15am - 11:45am |
9: GOR Award Ceremony Location: Max-Kade-Auditorium |
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11:45am - 12:00pm |
Break: Break |
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12:00pm - 1:15pm |
10.1: Reluctant Respondents and Item Nonresponse Location: Hörsaal A Chair: Indira Sen, University of Mannheim, Germany Encouraging revision of ‘Don’t know’ responses: Comparing delayed and dynamic feedback in Web surveys Technical University of Darmstadt, Germany Zooming in: Measuring Respondent´s Reactance and Receptivity to assess the effects of Error-Reducing Strategies in Web Surveys Technical University of Darmstadt, Germany Understanding item-nonresponse in open questions with requests for voice responses 1: Utrecht University, Netherlands, The; 2: German Center for Higher Education Research and Science Studies (DZHW); 3: Leibniz University Hannover |
10.2: AI and Automation in (Survey) Location: Hörsaal B Chair: Danielle Remmerswaal, Utrecht University, Netherlands, The Bots in web surveys: Predicting robotic language in open narrative answers 1: DZHW; Leibniz University Hannover; 2: University of Mannheim Addressing Biases of Sensor Data in Social Science Research: A Data Quality Perspective 1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: University of Mannheim, Germany; 3: University of Konstanz, Germany; 4: Ulm University, Germany; 5: RWTH Aachen, Germany; 6: University of Michigan, USA; 7: University of Düsseldorf, Germany Improving the measurement of solidarity in the European context: results from a web probing in four countries University of Bergamo |
10.3: Exploring Representation in Social Media Location: Hörsaal C Chair: Jessica Donzowa, Max Planck Institute für demographische Forschung, Germany Dancing with Data: Understanding Gender Representation Among Viral TikTok Content Bielefeld University, Germany Beyond Binary Bytes: Mapping the Evolution of Gender Inclusive Language on Twitter 1: Bielefeld University, Germany; 2: Bielefeld Graduate School in History and Sociology; 3: DeZIM Institute Romance Dawn: Investigating the dynamics of collaboration in a cultural producer community on YouTube 1: Social Monitor, Romania; 2: University of Mannheim Where is Everybody? Measuring Semantic Source Position and Creating Online Discourse Typologies from Co-Occurrence Networks Social Monitor, Romania |
INVITED SESSION III: DGOF KI (AI) Forum: Inspiration Session (Session held in English) Opportunities & Challenges in Applying AI to Market Research Location: Hörsaal D Chair: Yannick Rieder, Janssen EMEA, Germany Chair: Oliver Tabino, Q Agentur für Forschung, Germany Join us for an insightful session where experts test innovative solutions and explore the opportunities AI can bring to market research. Hear from industry experts about the current challenges in applying AI to market research and how they successfully overcome them. GOR 2025 – AI interview technology: Enhancing quality data sets with AI tools in the digital interview process 1: HTW Berlin; 2: horizoom GmbH, Germany; 3: Susi&James; 4: Susi&James; 5: Xelper; 6: horizoom GmbH, Germany Why do LLMs enter market research in Companies so slowly Roche Pharma AG, Germany |
1:15pm - 2:30pm |
Lunch Break |
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2:30pm - 3:45pm |
11.1: Nonresponse Bias and Correction Location: Hörsaal A Chair: Anke Metzler, Technical University of Darmstadt, Germany Do machine learning techniques improve nonresponse weighting? GESIS, Germany Company Nonresponse in Gender Inequality Surveys: Challenges in Participation and Implications for Data Quality 1: ARS - Associazione per la ricerca sociale; 2: University of Bergamo Reasons for participating in (non)probability online panels and how to ask about it GESIS – Leibniz Institute for the Social Sciences, Germany A deeper look into education bias in web surveys 1: Institute for Employment Research (IAB), Germany; 2: Institute for Employment Research (IAB), Germany; 3: Institute for Employment Research (IAB), Germany |
11.2: Bots, Avatars, and Online Labs Location: Hörsaal B Chair: Joachim Piepenburg, GESIS, Germany Bots in web survey interviews: a showcase 1: DZHW, Leibniz University Hannover, Germany; 2: DZHW, University of Magdeburg Bringing the Lab Online: Device Effects in Psychological Bias Testing in Online Surveys 1: DeZIM Institut, Germany; 2: Leuphana University Lüneburg, Germany; 3: FU Berlin, Germany Enhancing Open-Answer Coding in Quantitative Surveys Using Optimized LLM Tools Bilendi & respondi, France |
11.3: Social Media Surveys and Recruitment Location: Hörsaal C Chair: Wojtek Jablonski, Erasmus University Rotterdam, Netherlands, The The COVID-19 Health Behaviour Survey: A Cross-National Survey Conducted via Facebook Max Planck Institute for Demographic Research, Germany Estimating Fertility Indicators in Low- and Middle-Income Countries: Evidence from a Network Reporting Online Survey in Senegal 1: Max Planck Institute für demographische Forschung, Germany; 2: Bielefeld University, Germany; 3: University of California, Berkeley, USA Should We Be Worried? The Impact of Problematic Responses on Social Media Surveys 1: German Centre for Integration and Migration Research (DeZIM); 2: Bielefeld University, Germany Optimizing Social Media Recruitment: Balancing Costs and Sample Quality in Non-Probabilistic Panels GESIS, Germany |
INVITED SESSION IV: DGOF KI (AI) Forum: World Café (Session held in German) Opportunities & Challenges in Applying AI to Market Research Location: Hörsaal D Chair: Georg Wittenburg, Inspirient, Germany Chair: Oliver Tabino, Q Agentur für Forschung, Germany Engage in World Café discussions with fellow GOR participants. Discuss your personal challenges and barriers of integrating AI into market research projects and collaborate on strategies to overcome them. Share experiences and gain new insights on successfully implementing AI in market research projects. |
3:45pm - 4:00pm |
Break |
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4:00pm - 5:00pm |
12.1: Reducing Nonresponse Location: Hörsaal A Chair: Alexandra Asimov, GESIS, Germany CAPI, or not CAPI – That Is the Question: Using Administratative Data to Assign the Optimal Mode for Maximizing Response-Rates in a Household Panel Statistik Austria, Austria The Framework of Survey Behaviour: An Extension of the Framework for Web Survey Participation Statistics Netherlands Survey design features that matter: A meta-analysis using official statistics surveys of the Netherlands Statistics Netherlands |
12.2: App-based Diary Studies Location: Hörsaal B Chair: Otto Hellwig, Bilendi & respondi, Germany The effect of personalized feedback on participant behavior in data collection: Using paradata to understand participation rates and participant engagement in app-based data collection 1: Utrecht University, The Netherlands; 2: Statistics Netherlands A Recipe to Handle Receipts? Usability-testing the Receipt Scanning Function of an App-based Household Budget Diary Federal Statistical Office Germany (Destatis), Germany How many diary days? Smart surveys can help to reduce burden and costs of data collection for behavioural statistics 1: Utrecht University, Netherlands, The; 2: Statistics Netherlands |
12.3: Reminders and Targeting Location: Hörsaal C Chair: Florian Heinritz, Leibniz Institute for Educational Trajectories, Germany I want YOU for this survey! Text interventions in email reminders to increase response rates in web surveys University of Gothenburg, Sweden The effects of using digital mailbox reminders The SOM Institute, University of Gothenburg, Sweden Can Targeted Appeals Win Over Late Respondents in a Business Web Surveys? 1: Swiss Federal University for Vocational Education and Training SFUVET, Switzerland; 2: Konstanz University, Germany |
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