High Quality Training Data for AI Models: Lessons from 20 years in Surveys

Stephanie Eckman

University of Maryland

Show me, how you touch it – The effects of vicarious touch in online marketing videos

Sebastian Ziaja, Christian Bosau

Rheinische Hochschule Köln gGmbH, Germany

Data-Driven Decision-Making in Real Estate with TenantCM: Unlocking Value from Tenant Satisfaction Surveys

Matthias David Keller, Inna Becher, Verena Mack, Marc Herter, Justus Rathmann, Nicole Hänzi

YouGov Schweiz AG

Understanding Participation in Web Tracking Studies: A Comparison of Probabilistic and Nonprobabilistic Sampling Strategies

Joachim Piepenburg, Bernd Weiß, Sebastian Stier, Frank Mangold, Judith Gilsbach, Barbara Binder

GESIS, Germany

Socioeconomic Status and Patterns of Online Behavior in Germany

Barbara Binder

GESIS Leibniz Institute for the Social Sciences, Germany

Bridging Gaps or Deepening Divides? The Impact of Online Intermediaries on News Diversity

Felix Schmidt

Department of Computational Social Science, GESIS – Leibniz Institute for the Social Sciences

The Impact of Voting Advice Applications on Voting Behavior: Evidence from the 2024 Austrian Elections

Katharina Pfaff, Sylvia Kritzinger

University of Vienna, Austria

Assessing Voter Fatigue: Media Consumption and Political Engagement Across Israeli Election Cycles (2019-2022)

Dana Weimann Saks, Yaron Ariel, Vered Elishar

The Max Stern Yezreel Valley College, Israel

Click for Clarity? Examining the effect of optional information on prediction accuracy in Swiss Referenda

Verena Mack¹, Fabian Bergmann¹, Susumu Shikano², Steffen Stell²

1: YouGov Schweiz AG, Switzerland; 2: Universität Konstanz, Germany

Predicting Travel Purpose in a Smartphone-Based Travel Survey

Solichatus Zahroh¹, Peter Lugtig¹, Yvonne Gootzen², Jonas Klingwort², Barry Schouten^1,2

1: Utrecht University, The Netherlands; 2: Statistics Netherlands, The Netherlands

Satisficing in a German Self-Administered Probability-Based Panel Survey

Julia Witton

Deutsches Institut für Wirtschaftsforschung, Germany

Podiumdiskussion: KI in der Markt- und Meinungsforschung – Wo soll das eigentlich alles hinführen?

Holger Geissler¹, Dr. Steffen Schmidt², Hartmut Scheffler³, Charlotte Weber⁴, Ruth Wakenhut⁵

1: Moderation: Holger Geißler, Geschäftsführer marktforschung.de & succeet GmbH; 2: Experte für Markenmanagement, Neuromarketing und Künstliche Intelligenz; 3: Berater Marktforschung und Markenführung, vormals Geschäftsführer Kantar Deutschland; 4: COO von Civey; 5: Head of Business Development KERNWERT GmbH

Video-interviewing as part of a multi-mode design in panel studies: insights from the field

Julia Witton¹, Carina Cornesse², Markus Grabka¹, Sabine Zinn^1,3

1: Deutsches Institut für Wirtschaftsforschung (DIW Berlin); 2: GESIS - Leibniz-Institut für Sozialwissenschaften; 3: Humboldt-Universität zu Berlin

Willingness to Participate in Surveys Administered by Smart Speakers

Ceyda Deveci, Marek Fuchs, Anke Metzler

Technical University of Darmstadt, Germany

Data Quality Investigations of Online Live Video Interviewing: Empirical Evidence from Several Major UK Social Surveys

Gabriele Durrant¹, Sebastian Kocar², Tim Hanson³, Matt Brown³, Carole Sanchez³, Martin Wood⁴, Kate Taylor⁴, Maria Tsantani⁴, Tom Huskinson⁵

1: University of Southampton, United Kingdom; 2: University of Queensland; 3: UCL, University College London; 4: NatCen; 5: Ipsos

Attrition patterns and warning signs in a long-term, high frequency probability online panel

Tobias Rettig, Anne Balz

University of Mannheim, Germany

Do we need to include offliners in self-administered general population surveys? An analysis of 150 substantive variables in a probability-based mixed-mode panel survey in Germany

Lena Rembser, Tobias Gummer

GESIS – Leibniz Institute for the Social Sciences, Germany

Reducing Political Science Surveys’ Attrition Bias Without Limiting Substantive Research: Potentials of Adaptive Survey Design and Missing Data Strategies.

Saskia Bartholomäus

GESIS - Leibniz Institute for the Social Sciences, Germany

Quantifying Questionnaire Design: A Holistic Approach to Data Quality and User Engagement

Eva Wittmann, Cecile Carre

Ipsos

War Journalism on Telegram? Ethical and Professional Dilemmas of Telegram Content Creators During War

Vered Elishar, Dana Weimann Saks, Ariel Yaron

The Max Stern Yezreel Valley College, Israel

Early Warnings: Forecasting Edits and Disputes on Wikipedia Armed Conflict Pages

Marieth Coetzer¹, Fabian Braesemann^1,2

1: Oxford Internet Institute, Oxford, United Kingdom; 2: Einstein Center Digital Future, Berlin, Germany

Is Wikipedia a battleground of the Russo-Ukrainian war?

Leopold Sven Augustin, Fabian Braesemann

University of Oxford, United Kingdom

Identifying, Characterizing, and Mitigating Errors in the Automated Measurement of Social Constructs from Text Data

Indira Sen

University of Mannheim, Germany

The Power of Language: The Use, Effect, and Spread of Gender-Inclusive Language

Anica Waldendorf

Nuffield College, University of Oxford, United Kingdom

Mapping the Way Forward: Integrating APIs into Travel Surveys

Eva Aizpurua, Peter Cornick, Shane Howe, Marta Mezzanzanica, Nick Waugh

National Centre for Social Research, United Kingdom

Uncovering Housing Discrimination: Lessons Learned from a Large-Scale Field Experiment via Immoscout24

Zaza Zindel^1,2, Long Nguyen^1,2, Stefanie Hechler³, Elisabeth Zick¹

1: German Centre for Integration and Migration Research (DeZIM); 2: Bielefeld University, Germany; 3: Freie Universität Berlin, Germany

Straightlining in CS versus AD items, completed by Phone versus PC

Yfke Ongena, Marieke Haan

University of Groningen

Bayesian Integration of Probability and Nonprobability Web Survey Data

Joseph Sakshaug^1,2, Camilla Salvatore³, Bella Struminskaya³, Arkadiusz Wisniowski⁴

1: IAB, Germany; 2: LMU-Munich; 3: Utrecht University, the Netherlands; 4: University of Manchester

Everybody does it sometimes: reducing Social Desirability Bias in an online survey using face-saving strategies

Emma Zaal, Yfke Ongena, John Hoeks

University of Groningen, Netherlands, The

Decoding Straightlining: The Role of Question Characteristics in Satisficing Response Behavior

Cagla Ezgi Yildiz¹, Henning Silber², Jessica Daikeler¹, Fabienne Kraemer¹, Evgenia Kapousouz³

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: University of Michigan; 3: NORC at the University Of Chicago

Political Communication on Social Media: Analysis of Strategies in the Bavarian State Election Campaign 2023

Jakob Berg

University of Regensburg, Germany

Modular survey design: Experimental evidence from the German Internet Panel (GIP)

Benjamin Gröbe¹, Carolin Bahm¹, Anne Balz¹, Aleksa Möntmann², Tobias Rettig¹

1: University of Mannheim, Germany; 2: forsa Gesellschaft für Sozialforschung und statistische Analysen mbH

gxc - an R package for spatial linking of Earth observation data with social indicators

Dennis Abel, Stefan Jünger

GESIS - Leibniz Institute for the Social Sciences, Germany

Understanding Redemption Patterns: A Study of Points-Based Incentive Schemes in Online Panel Surveys

Christine Distler, Mustafa Coban, Weik Jonas

IAB Nürnberg, Germany

Children's Social Media Behavior and Sociodemographics: A Segmentation Approach

Michael Wölk, Elisabeth Wolfsteiner, Stefan Eibl, Sonja Hauer, Verena Tatzer-Hanten

FH Wiener Neustadt GmbH, Austria

Smart Survey Implementation: Experiences from experiments in three European countries

Maren Fritz¹, Florian Keusch¹, Nina Berg², Peter Lugtig³

1: University of Mannheim, Germany; 2: Statistics Norway; 3: Utrecht University

Scenario-Based Measures of Smartphone Skills in Online Surveys

Wai Tak Tung, Alexander Wenz

University of Mannheim, Germany

Who Donates Their Google Search Data? Participation in a Data Donation Study During the 2025 German Federal Election

Sina Chen¹, Barbara Binder²

1: GESIS, Germany; 2: GESIS Germany

Pay to Stay? Examining the Long-Term Impact of Initial Recruitment Incentives on Panel Attrition

Almuth Lietz, Jannes Jacobsen, Jonas Köhler, Madeleine Siegel, Jörg Dollmann, Sabrina J. Mayer

German Center for Integration and Migration Research, Germany

Socially Desirable Responding in Panel Studies – How Does Repeated Interviewing Affect Responses to Sensitive Questions?

Fabienne Kraemer

GESIS Leibniz Institute for the Social Sciences, Germany

Using Apps to Motivate Respondents: Experiences from an Experiment in a Refugee Panel Study

Florian Heinritz¹, Michael Ruland², Thom Weiß², Katharina Sandbrink², Jutta von Maurice¹

1: Leibniz Institute for Educational Trajectories, Germany; 2: infas Institute for Applied Social Science, Germany

Horoscoping and Sampling: Preregistered Exploration of the Impact of Birth Month on Research Outcomes via the ‘Whose Birthday Is Next’ Sampling Strategy

Lydia Repke¹, Joris Mulder², Daniel Oberski³

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: Tilburg University, Netherlands; 3: Utrecht University, Netherlands

Sampling Refugees in Countries of First Refuge – An International Snowball Sampling Approach with Multiple Target Populations

Marvin Bürmann, Armin Küchler

Bielefeld University, Germany

Social Media Sampling for Quantitative Surveys in Hard-to-Reach Countries

Orkan Dolay, Clemens Rathe

Bilendi & respondi, France

Knock-to-nudge methods to improve survey participation in the UK

Olga Maslovskaya, Cristian Domarchi, Peter WF Smith

University of Southampton, United Kingdom

Recruitment incentive experiment of the probability-based panel Health in Germany: results on outcome rates, non-response bias and panel case costs

Johannes Lemcke¹, Stefan Damerow¹, Ilter Öztürk¹, Nicolas Frenzel Baudisch², Thomas Weiß², Jennifer Allen²

1: Robert Koch-Institut, Germany; 2: infas Institut für angewandte Sozialwissenschaft GmbH

Synthetic Respondents, Real Bias? Investigating AI-Generated Survey Responses

Charlotte Pauline Müller¹, Bella Struminskaya², Peter Lugtig²

1: Lund University, Sweden; 2: Utrecht University, The Netherlands

Talk, talk, talk - unlocking AI for conversational research

Barbara von Corvin, Francesca Biscione Biscione

Human8 Europe, Belgium

Rumor propagation across war stages: Influences of psychological, social, and mainstream media factors

Yaron Ariel, Vered Elishar, Dana Weimann Saks

The Max Stern Yezreel Valley College, Israel

Social Media, Anxiety, and Ethnic Disparities - The Case of the Jewish and Arab Population Groups Following October 7 in Israel

Vlad Vasiliu¹, Haneen Shibli², Gal Yavetz³

1: Max Stern Yezreel Valley College, Israel; 2: University of Washington, USA; 3: Bar Ilan University, Israel

What makes media contents credible? A survey experiment on the relative importance of visual layout, objective quality and confirmation bias for public opinion formation

Sandra Walzenbach

University of Konstanz, Germany

Optimizing Loyalty Programs with AI-Driven Insights: A Case Study

Kamila Zahradnickova

Lakmoos AI and Prague University of Business and Economics, Czech Republic

From Words To Numbers: How To Quantitatively Size and Profile Qualitative Personas

Nadja Böhme¹, Melissa Ramon²

1: Factworks, Germany; 2: Yahoo

Intelligent Documents: Evolving Existing Research Workflows to Ease AI Adoption

Georg Wittenburg¹, Sophia McDonnell²

1: Inspirient; 2: Verian

A Simple Invitation: A Study on the Impact of Simplified Invitation Letters on the Willingness to Join a Probability-Based Web Panel in Sweden

Alexandra Garcia Nilsson, Felix Cassel, Björn Rönnerstrand

The SOM Institute, Sweden

Picture this! The influence of stressing the camera feature in the mail invitation to an app-based household budget survey on participation behavior

Florian Keusch¹, Maren Fritz¹, Johannes Volk², Lasse Häufglöckner²

1: University of Mannheim, Germany; 2: Destatis - Federal Statistical Office Germany, Germany

Ask Me Now or Lose Me Later – The Impact of Immediate Follow-Up on Participation Rates, Retention and Data Quality in Web Panels.

Tilda Ekström, Alexandra Garcia Nilsson, Anders Carlander

University of Gothenburg, Sweden

Large-scale social surveys without field interviewers in the UK: An evidence review

Cristian Domarchi¹, Olga Maslovskaya¹, Peter J. Lynn², Rory Fitzgerald³, Nhlanhla Ndebele³, Ruxandra Comanaru³

1: University of Southampton, United Kingdom; 2: University of Essex, United Kingdom; 3: City, University of London, United Kingdom

Does web as first mode in a mixed-mode establishment survey affect the data quality?

Corinna König, Joe Sakshaug

Institute for Employment Research, Germany

Examining Differences in Face-to-Face and Self-Administered Mixed-Mode Surveys: Insights from a General Social Survey

Alexandra Asimov

GESIS, Germany

Optimising Online Time Use Surveys: Balancing Quality, Efficiency, and Inclusivity

Marta Mezzanzanica

National Centre for Social Research, United Kingdom

What do participants refer to when asked about their place of residence?

Manuela Schmidt¹, Claudia Schmiedeberg²

1: University of Kaiserslautern-Landau, Germany; 2: LMU Munich, Germany

Will harmony last? - Harmonizing time series survey data with equating under challenging patterns of data availability

Matthias Roth, Ranjit Konrad Singh

GESIS - Leibniz-Institut für Sozialwissenschaften, Germany

Going Multimodal: Challenges (and Opportunities) of Streamlining Deliverable Production with AI

Georg Wittenburg¹, Sophia McDonnell²

1: Inspirient; 2: Verian

Meet Your New Client: Writing Reports for AIs

Georg Wittenburg¹, Paul Simmering², Oliver Tabino²

1: Inspirient; 2: Q Agentur für Forschung

No Bitter Notes: Ensuring Data Quality in Stiegl’s Brand Tracking Study with ReDem

Julia Mittermayr¹, Christoph Auböck²

1: Redem GmbH, Austria; 2: Media1

The Teilhabe-Community. An infrastructure for research projects involving individuals with disabilities

Lea Thönnes¹, Matthies Tobies², Armgard Zindler³, Robert Grimm⁴

1: Aktion Mensch e.V., Germany; 2: Ipsos; 3: Ipsos; 4: Ipsos

Developing a detailed understanding of patient journeys and treatment pathways through a co-created digital-first approach, to rapidly collect real-world patient experience data.

Daniel Simon Chapple, Reiner Lehmann

DontBePatient Intelligence, Germany