Virtual respondents and audiences are on the rise. There are more and more AI tools that generate insights based on human training data or evaluate specific advertising materials. For example, Aimpower's software can be used to evaluate packaging materials and TV commercials. The New Zealand start-up Yabble simulates entire target groups and their reaction to specific questions. The Ad Alliance's SignatureCode tool decodes the DNA of an advertisement. There is also AI-based eye tracking that simulates human perception.

We want to discuss with experts what the future of virtual respondents could look like. How can this approach be used and where are the limitations?

The following people will take part in the discussion:

- Dirk Held, Co-Founder & Managing Director of DECODE Marketing and Co-Founder of Aimpower

- Louise Leitsch, Director Research of Appinio

- Frank Buckler, Founder & CEO of Success Drivers & Supra Tools

- Florian Kögl, Founder & CEO of ReDem

The discussion will be moderated by Holger Geißler, Managing Director and Head of Editorial at marktforschung.de