Data measurements prove crystal clear: The huge amount of domains on the internet is meaningless, it is only a handful of tech companies which are attracting the majority of digital traffic. The rest of the internet resembles a huge graveyard. Digital monopolies are currently bringing ever larger parts of our lives under their control. The platforms are increasingly dominating the formation of political opinion and at the same time are deleting our free market economy. We should ask ourselves: is this still legal? Why should we put up with it any longer?

Media scientist Martin Andree shows how far the hostile takeover of our society by the tech giants has already progressed - and how we can reclaim the internet.

Moreover, the keynote will address the specific role of science and market research, which should take a clear position towards these problems. The current destabilization of Western democracies shows how much people depend on competent scientific media research to provide guidelines and orientation for society in order to save our democracy, especially in times of disinformation and fake news. It’s time to take over responsibility and make a change for the better – as long as it is still possible.