
Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
Date: Wednesday, 20/Sept/2023 | ||
9:00am - 10:00am |
Begin Check-in |
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10:00am - 1:00pm |
Workshop 1 Location: Seminar 3, Room 1112 Targeted Advertising for Survey Recruitment: Leveraging Social Media Platforms to Reach and Engage Survey Participants Bielefeld University, Germany |
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1:00pm - 1:30pm |
Break |
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1:30pm - 4:30pm |
Workshop 2 Location: Seminar 3, Room 1112 Be careful of the careless: Data quality assessment for online surveys GESIS – Leibniz Institute for the Social Sciences, Germany |
Workshop 3 Location: Seminar 6, Room 1124 Trustworthy Analytics with Generative AI: ChatGPT/GPT-4 Hands-on Inspirient GmbH, Germany |
4:30pm - 5:00pm |
Break |
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5:00pm - 7:00pm |
DGOF Members General Meeting Location: Lecture Hall 3, Room 1135 |
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7:00pm - 8:00pm |
Early Career Science Speed Dating Location: Die Cari - Caricatura Bar, Kulturbahnhof Kassel, Rainer-Dierichs-Platz 1 34117 Kassel |
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8:00pm - 11:00pm |
GOR 23 Get Together Location: Die Cari - Caricatura Bar, Kulturbahnhof Kassel, Rainer-Dierichs-Platz 1 34117 Kassel |
Date: Thursday, 21/Sept/2023 | |||||
8:00am - 9:00am |
Begin Check-in |
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9:00am - 10:15am |
GOR 23 Opening & Keynote I Location: Lecture Hall 5, Room 1101 The Evolution of Marketing Research: From Insights 1.0 to 5.0 LINK Marketing Services AG, Switzerland |
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10:15am - 10:45am |
Break |
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10:45am | Track A: Track A: Survey Research: Advancements in Online and Mobile Web Surveys sponsored by GESIS – Leibniz-Institut für Sozialwissenschaften |
Track B: Track B: Data Science: From Big Data to Smart Data |
Track C: Track C: Politics, Public Opinion, and Communication sponsored by aproxima |
Track D: Track D: Digital Methods in Applied Research |
Track T: Track T: GOR Thesis Award 2023 sponsored by TIVIAN |
10:45am - 11:45am |
A1: Survey Measurement Location: Lecture Hall 3, Room 1135 Chair: Almuth Lietz, Deutsches Zentrum für Integrations- und Migrationsforschung (DeZIM), Germany Open-ended survey questions: A comparison of information content in text and audio response formats MZES, Universität Mannheim, Germany Attention please! Comparing different ways of presenting an instruction manipulation check in a probability-based online panel 1: DZHW; University of Hannover; 2: University of Mannheim; 3: Institut Barcelona d'Estudis Internacionals Measurement quality of a multi-item scale in plain language 1: GESIS - Leibniz-Institute for the Social Sciences, Germany; 2: University of Mannheim |
B1: Text as Data Location: Seminar 6, Room 1124 Chair: Franziska Kern, infas 360 GmbH, Germany Large language models for aspect-based sentiment analysis Q Agentur für Forschung GmbH, Germany Stereotypes in Social Media Data: Regionalization with Word Embedding Models Bielefeld University, Germany Statistical Analysis of Web Browsing Data: A Guide 1: GESIS Leibniz-Institut für Sozialwissenschaften, Cologne; 2: Universitat Oberta de Catalunya, Barcelona; 3: Princeton University; 4: UC Davis; 5: American University, D.C. |
C1: Media Consumption Habits Location: Seminar 3, Room 1112 Chair: Bernhard Clemm von Hohenberg, Leibniz-Institut für Sozialwissenschaften, Netherlands, The An experimental study of online information seeking on policy judgments 1: Konstanz University, Germany; 2: Aalto University, Finland; 3: Université Paris Nanterre Media consumption patterns during the Russian-Ukrainian War: The role of proximity, media trust, and interest in politics in Germany and Israel 1: Academic College of Emek Yezreel, Israel; 2: LMU Munich The Privacy Paradox in WhatsApp: Examining the Relationships Between Usage, Concerns, and Protection Behaviors Academic College of Emek Yezreel, Israel |
D1: GOR Best Practice Award 2023 Competition 1 Location: Lecture Hall 5, Room 1101 Chair: Yannick Rieder, Janssen-Cilag GmbH, Germany Deeper target group understanding through artificial intelligence 1: GIM Gesellschaft für innovative Marktforschung mbH, Germany; 2: Erason, Germany Better together in Speed, Agility and Quality Produkt + Markt, Germany |
T1: GOR Thesis Award 2023 Competition 1 Location: Seminar 4 + 5, Room 1117 + 1118 Chair: Olaf Wenzel, Wenzel Marktforschung, Germany Approaches to dealing with survey errors in online panel research University of Tasmania, Australia Respondent and Response Behavior in Online Panel Surveys University of Mannehim, Germany Online product testing for generating online product reviews – An analysis of the effects on review rating and review quality Royal Canin (Mars Incorporated), Germany |
11:45am - 12:00pm |
Break |
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12:00pm - 1:00pm |
A2: Respondent Behavior and Data Quality Location: Lecture Hall 3, Room 1135 Chair: Tanja Kunz, GESIS - Leibniz-Institute for the Social Sciences, Germany Attitudes Over Time – Does Repeated Interviewing Trigger Reflection Processes in Respondents? 1: GESIS - Leibniz Institute for the Social Sciences; 2: Utrecht University; 3: Trier University Survey professionalism: New evidence from trace data 1: GESIS Leibniz-Institut für Sozialwissenschaften, Cologne; 2: New York University; 3: UC Davis; 4: American University, D.C. The Impact of Respondent Experience on Research Quality: Understanding the Importance of Quality Survey Design and Panel ecosystems Ipsos |
B2: ML and AI in Surveys Location: Seminar 6, Room 1124 Chair: Paul Ferdinand Simmering, Q Agentur für Forschung GmbH, Germany Automated Split Questionnaire Design: The Way Forward in Survey Research? 1: Universität Wien, Austria; 2: Colorado State University Standardized Annotations for Survey Datasets: Enabling Automated Quality Assurance and Evaluation 1: Kantar Public, Germany; 2: Inspirient GmbH, Germany Using AI to enhance Qualitative Bonsai GmbH, Germany |
D2: GOR Best Practice Award 2023 Competition 2 Location: Lecture Hall 5, Room 1101 Chair: Yannick Rieder, Janssen-Cilag GmbH, Germany Calm Down and Push the Predictive Demand Scoring (PDS) Button to Revitalize Brand Growth 1: LINK Marketing Services AG, Switzerland; 2: Rivella AG, Switzerland Application of AI: LLM Models in Practical Market Research with Special Focus on ChatGPT 1: advise research GmbH, Germany; 2: Hochland Group, Germany |
T2: GOR Thesis Award 2023 Competition 2 Location: Seminar 4 + 5, Room 1117 + 1118 Chair: Olaf Wenzel, Wenzel Marktforschung, Germany How to communicate in a crisis? The influence of local governments’ humorous crisis response strategy and crisis responsibility on trust, emotions and behavioral intentions” 1: University of Münster, Germany; 2: Ludwig Maximilian University of Munich, Germany Homophily in online friend selection. Empirical investigation of friend selection in the app friendsUp. Universität Kassel, Germany Data Linkage to Validate and Calibrate Traffic Estimations on a Nationwide Scale: A Framework for Official Statistics 1: Zuse Institute Berlin, Germany; 2: Statistics Netherlands (CBS), Netherlands; 3: Utrecht University, Netherlands |
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1:00pm - 2:15pm |
Lunch Break Location: Zentralmensa |
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2:15pm - 3:30pm |
P 1.1: Postersession Location: Atrium Electronic word-of-mouth marketing - How influencers, customer reviews and sponsorships affect consumers' credibility assessments and purchase intentions Rheinische Fachhochschule Köln gGmbH, Germany From text to voice: Innovating the final comment question in a web survey DZHW Spark the fire: the effect of changes in trust and well-being on political participation amid the COVID-19 pandemic Eurofound, Ireland The More the Merrier? Group Size and the Status of Online Groups on Reddit MZES, University of Mannheim, Germany |
P 1.2: Postersession Location: Atrium Measuring Attitudes towards Surveys in Mixed-Device Surveys: Does it Matter how we Present the Scale? 1: Deutsches Zentrum für Hochschul- und Wissenschaftsforschung (DZHW), Germany; 2: Universität Kassel Sanremo Festival 2023, the Italian media “love-brand” Rai Pubblicità, Italy Destructive effects of disinformation on election process in EU and Ukraine. How we can find the truth? Centre for Advanced Internet Studies, Germany |
P 1.3: Postersession Location: Atrium Artificial Intelligence, Unbiased Opinions? Assessing GPT’s suitability for estimating public opinion in multi-party systems 1: LMU Munich, Germany; 2: University of Mannheim, Germany How do different advertising strategies on social networking sites affect performance and sample composition GESIS Leibniz-Institut für Sozialwissenschaften, Germany |
P 1.4: Postersession Location: Atrium Can a Targeted Refusal Conversion Strategy Increase Data Quality in a Web-Survey Experiment ? 1: Swiss Federal University for Vocational Education and Training SFUVET, Switzerland; 2: University of Konstanz, Germany CAN BRANDS SAVE THE WORLD? Investigating the Influence of Slogans on Consumer Behavior: A Case Study of Habit Changing Brands 1: Facts and Stories GmbH, Germany; 2: TH Köln (University of Applied Sciences), Germany |
P 1.5: Postersession Location: Atrium Measuring Attitudes towards Surveys: A Validation Study DZHW AI-Enabled Data Analysis Quality: Addressing A Knowledge Gap 1: University of Applied Sciences Upper Austria, Austria; 2: Johannes Kepler University Linz, Austria Digital Nudging against hate speech on Instagram FH Wiener Neustadt, Austria |
3:30pm - 3:45pm |
Break |
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3:45pm - 4:45pm |
A3.1: Recruitment Processes for Online Surveys Location: Lecture Hall 3, Room 1135 Chair: Joshua Claassen, DZHW, Germany The Impact of Ad Images on Survey Recruitment and Sample Composition in Facebook Surveys 1: Bielefeld University, Germany; 2: Max-Planck-Institute for Demographic Research Attrition and type of panel recruitment: Comparing panel attrition between a probability and non-probability recruited sample of Swedish citizens University of Gothenburg, Sweden Comparing Social Media Samples in Africa against the Demographic Health Survey 1: Gesis Leibniz Institute for Soical Sciences, Germany; 2: Bernhardt Nocht Instutut for Tropical Medicine |
A3.2: Mixed Mode and Mode Transition I Location: Lecture Hall 4, Room 1127 Chair: Grace Chang, University of Southampton, United Kingdom Does Including Internet Users in the Mail Mode Improve the Data Quality of a Probability-Based Mixed-Mode Panel? 1: BKA, Wiesbaden, Germany; 2: GESIS, Leibniz Institute for the Social Sciences, Germany The public opinion survey of the city of Stuttgart. Methodological developments and their implementation City of Stuttgart, Germany |
B3: Smartphones, Sensors, and Geodata Location: Seminar 6, Room 1124 Chair: Joss Roßmann, GESIS - Leibniz Institute for the Social Sciences, Germany How long can we ask respondents to participate in an app-based travel diary study? 1: Utrecht University, Netherlands, The; 2: Statistics Netherlands Maintain the forest - Guidance of visitors by smartphone-based position data infas 360 GmbH, Germany Linking real estate online data with official statistics to analyze differences in rent price University of Bonn, Germany |
C3: Extremism, Hate Speech and Political Engagement Location: Seminar 3, Room 1112 Chair: Felix Gaisbauer, Weizenbaum-Institut e.V., Germany Online vs. Offline political engagement in irregular election campaigns: the role of political trust and desire for change in shaping engagement patterns. Academic College of Emek Yezreel, Israel Sentiment and hate speech on social media. An analysis of the relevance of gender, age and migration background for the emergence of new communication structures within the YouTube Community University of Potsdam, Germany Did COVID-19 increase radicalization potential among misogynist extremists? 1: Faculty of Social Sciences, Charles University, Czech Republic; 2: Freie Universität Berlin |
D3: Innovation in Practice (1): Transforming MR with Data-Driven Tools Location: Seminar 4 + 5, Room 1117 + 1118 Chair: Stefan Oglesby, data IQ AG, Switzerland Automated Expert Listening: Data-Driven Trend Research with SONAR TD Reply, Germany The Future of the Data Economy: Making Big-Tech Data Accessible to Market Researchers Rita Data, Netherlands, The The Fast and the Curious – Unlocking Moments That Matter with Automated Survey Research Delineate, United Kingdom |
4:45pm - 5:00pm |
Break |
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5:00pm - 6:00pm |
A4.1: Data Quality in Online Surveys Location: Lecture Hall 3, Room 1135 Chair: Tobias Rettig, University of Mannehim, Germany Data Quality Indicators: Some Practical Recommendation GESIS, Germany Fielding a long online survey: Evidence from the first Generations and Gender Survey (GGS) in the UK University of Southampton, United Kingdom Ability to identify fakers in online surveys: Comparison of BIDR.Short.24 and MCSD-SF University of Iceland, Iceland |
A4.2: Mixed Mode and Mode Transition II Location: Lecture Hall 4, Room 1127 Chair: Carina Cornesse, German Institute for Economic Research (DIW Berlin) and Research Institute Social Cohesion (RISC), Germany Data Collection in Official Statistics: Responsive, Smart and Mixed Federal Statistical Office, Germany Introducing Web in a Telephone Employee Survey: Effects on Coverage, Nonresponse and Costs Institut für Arbeitsmarkt- und Berufsforschung, Germany |
B4: Combining Self-Reports with Digital Behavioral Data Location: Seminar 6, Room 1124 Chair: Stefan Oglesby, data IQ AG, Switzerland Studying online pornography use with a combination of web tracking and survey data: results from a German online sample 1: Bilendi & respondi; 2: Uni Würzburg; 3: Gesis Measuring Facebook Use: The Accuracy of Self-Reported Data vs. Digital Trace Data 1: Utrecht University; 2: Mannheim University; 3: University of Manchester |
D4.1: Innovation in Practice (2): Opportunities and Challenges Location: Seminar 4 + 5, Room 1117 + 1118 Chair: Cathleen M. Stützer, TU Dresden, Germany Replicating cognitive biases: Using social media as a novel participant pool for research 1: University of Zurich, Switzerland; 2: Boomerang Ideas AG Trustworthy Analytics with Generative AI: Four Use Cases for ChatGPT/GPT-4 Inspirient GmbH, Germany When digital natives struggle with digital spaces: How to compensate for insecurities in online video meetings 1: Human8, Belgium; 2: Hochschule Fresenius, Germany |
D4.2: Podiumsdiskussion: 25 mal GOR, 25 Jahre DGOF - aus der Vergangenheit in die Zukunft. Eine Diskussion ehemaliger und amtierender Vorstände Location: Lecture Hall 5, Room 1101 Chair: Sabine Menzel, L'ORÉAL Deutschland GmbH, Germany Chair: Lisa Dust, Facts and Stories GmbH, Germany Auf dem Podium: Bernad Batinic, Universität Linz Otto Hellwig, Bilendi&respondi Yannick Rieder, Janssen-Cilag GmbH Bella Struminskaya, Utrecht University Alexandra Wachenfeld-Schell, GIM mbH Olaf Wenzel, Wenzel Marktforschung |
8:00pm - 11:00pm |
GOR 23 Party Location: Bolero Kassel, 1. UG, Schöne Aussicht 1A, 34117 Kassel |
Date: Friday, 22/Sept/2023 | ||||
9:30am - 10:00am |
Begin Check-in |
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10:00am - 10:45am |
Keynote II Location: Lecture Hall 5, Room 1101 Population Representative Surveys, Wearables, and Contextual Data Center for Economic and Social Research, University of Southern California, USA |
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10:45am - 11:15am |
GOR Award Ceremony Location: Lecture Hall 5, Room 1101 The following awards will be presented: - GOR Best Practice Award 2023 - GOR Thesis Award 2023 - GOR Poster Award 2023 - DGOF Best Paper Award 2023 |
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11:15am - 11:45am |
Break |
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11:45am | Track A: Survey Research: Advancements in Online and Mobile Web Surveys sponsored by GESIS – Leibniz-Institut für Sozialwissenschaften |
Track B: Data Science: From Big Data to Smart Data |
Track C: Politics, Public Opinion, and Communication sponsored by aproxima |
Track D: Digital Methods in Applied Research |
11:45am - 12:30pm |
A5: Increasing Survey Participation Location: Lecture Hall 3, Room 1135 Chair: Peter Lugtig, Utrecht University, Netherlands, The Impact on prepaid and postpaid incentive effectiveness of survey mode and incentive type Deutsches Zentrum für Integrations- und Migrationsforschung (DeZIM), Germany Quid Pro Quota? The Effects of Incentives on Survey Participation 1: Universität Wien, Austria; 2: Colorado State University |
B5: QR-Code Technology Location: Seminar 6, Room 1124 Chair: Florian Keusch, University of Mannheim, Germany The effect of Quick Response (QR) codes on panel recruitment and survey response rates SOM-institutet, Sweden Promises and Perils of Using Quick Response Codes in Probability-Based Web Panel Surveys GESIS - Leibniz Institute for the Social Sciences, Germany |
C5: Political Issue Salience Location: Seminar 3, Room 1112 Chair: Vered Elishar-Malka, Yezreel Valley College, Israel Does Local Weather affect Climate Change Salience? Evidence from Online Article Tracking Data in Germany 1: Süddeutsche Zeitung Digitale Medien, Germany; 2: Süddeutsche Zeitung, Germany Two years of Trending Topics: Measuring issue alignment in the German Twittersphere 1: Max-Planck-Institut für Mathematik in den Naturwissenschaften, Germany; 2: Laboratoire Lattice, CNRS & ENS-PSL & Université Sorbonne nouvelle, Paris, France; 3: Sciences Po, médialab, Paris, France; 4: Weizenbaum-Institut e.V., Germany |
D5: Panel Discussion: AI in the Science Enterprise and in Commercial Market Research. A Panel Discussion about Opportunities and Challenges with Real People. Location: Lecture Hall 5, Room 1101 Chair: Oliver Tabino, Q Agentur für Forschung GmbH, Germany Auf dem Podium: Frauke Kreuter, LMU Munich Thomas Laufen, Roche Pharma AG Georg Wittenburg, Inspirient GmbH Cathleen Stützer, TU Dresden |
12:30pm - 1:45pm |
Lunch Break Location: Zentralmensa |
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1:45pm - 2:45pm |
A6.1: Respondent Interaction Location: Lecture Hall 3, Room 1135 Chair: Fabienne Kraemer, GESIS Leibniz-Institut für Sozialwissenschaften, Germany How Eye Contact with a Robo-Advisor shapes Investment Decisions Nuremberg Institute for Market Decisions, Germany The Solidarity Game: Exploring the methodological challenges of real-time respondent interactions in web surveys 1: DZHW; University of Hannover; 2: University of Duisburg-Essen; 3: University of Oldenburg |
A6.2: Bias Assessment and Correction Location: Lecture Hall 5, Room 1101 Chair: Ellen Laupper, Swiss Federal University for Vocational Education and Training SFUVET, Switzerland The relationship between nonresponse rates and nonresponse bias. A network analysis Utrecht University, Netherlands, The In the practitioner's shoes: a comparison of correction methods for non-probability samples. 1: Department of Statistical Science, University of Padova, Italy; 2: Demetra Opinioni.net Assessing self-selection biases in online surveys: Evidence from the COVID-19 Health Behavior Survey Max Planck Institute for Demographic Research, Germany |
B6: Online Search Data Location: Seminar 6, Room 1124 Chair: Stefan Knauff, Bielefeld University, Germany What Do Racists Google? A Systematic Approach to Selecting and Validating Google Trends Data to Study Xenophobic Attitudes 1: University of Mannheim, Germany; 2: Mannheim Centre for European Social Research (MZES) Using regional Share of Search to boost brand growth TD Reply GmbH, Germany |
C6: Trust in Science Location: Seminar 3, Room 1112 Chair: Roland Verwiebe, University of Potsdam, Germany Trust and Vaccine Hesitancy in Europe: Unveiling the Connection through Panel Data on COVID-19 EUROFOUND, Ireland Public trust in survey result reports: Does methodological information about the selection process and survey mode matter? GESIS - Leibniz-Institute for the Social Sciences, Germany Beyond Likes: Engaging the Public with Medical Content on Social Media in Surgery Departments 1: Academic College of Emek Yezreel; 2: The University of Alabama at Birmingham; 3: Netanya Academic College |
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