Targeted Advertising for Survey Recruitment: Leveraging Social Media Platforms to Reach and Engage Survey Participants

Zaza Zindel

Bielefeld University, Germany

Be careful of the careless: Data quality assessment for online surveys

Nivedita Bhaktha, Thomas Knopf

GESIS – Leibniz Institute for the Social Sciences, Germany

Trustworthy Analytics with Generative AI: ChatGPT/GPT-4 Hands-on

Georg Wittenburg, Patrick Mertes

Inspirient GmbH, Germany

The Evolution of Marketing Research: From Insights 1.0 to 5.0

Steffen Schmidt

LINK Marketing Services AG, Switzerland

Open-ended survey questions: A comparison of information content in text and audio response formats

Camille Landesvatter, Paul C. Bauer

MZES, Universität Mannheim, Germany

Attention please! Comparing different ways of presenting an instruction manipulation check in a probability-based online panel

Jan Karem Höhne¹, Tobias Rettig², Melanie Revilla³

1: DZHW; University of Hannover; 2: University of Mannheim; 3: Institut Barcelona d'Estudis Internacionals

Measurement quality of a multi-item scale in plain language

Tanja Kunz¹, Tobias Gummer^1,2, Cornelia Neuert¹

1: GESIS - Leibniz-Institute for the Social Sciences, Germany; 2: University of Mannheim

Large language models for aspect-based sentiment analysis

Paul Ferdinand Simmering, Paavo Huoviala

Q Agentur für Forschung GmbH, Germany

Stereotypes in Social Media Data: Regionalization with Word Embedding Models

Stefan Knauff

Bielefeld University, Germany

Statistical Analysis of Web Browsing Data: A Guide

Bernhard Clemm von Hohenberg¹, Ana-Sofia Cardenal², Sebastian Stier¹, Andrew M. Guess³, Ericka Menchen-Trevino⁴, Magdelena Wojcieszak⁵

1: GESIS Leibniz-Institut für Sozialwissenschaften, Cologne; 2: Universitat Oberta de Catalunya, Barcelona; 3: Princeton University; 4: UC Davis; 5: American University, D.C.

An experimental study of online information seeking on policy judgments

Roberto Ulloa¹, Celina Kacperski¹, Juhi Kulshrestha^1,2, Andreas Spitz¹, Denis Bonnay³, Peter Selb¹

1: Konstanz University, Germany; 2: Aalto University, Finland; 3: Université Paris Nanterre

Media consumption patterns during the Russian-Ukrainian War: The role of proximity, media trust, and interest in politics in Germany and Israel

Vered Elishar-Malka¹, Julian Unkel², Yaron Ariel¹, Dana Weimann-Saks¹

1: Academic College of Emek Yezreel, Israel; 2: LMU Munich

The Privacy Paradox in WhatsApp: Examining the Relationships Between Usage, Concerns, and Protection Behaviors

Eilat Chen Levy, Yaron Ariel

Academic College of Emek Yezreel, Israel

Deeper target group understanding through artificial intelligence

Silke Moser¹, Niklas Mrutzek²

1: GIM Gesellschaft für innovative Marktforschung mbH, Germany; 2: Erason, Germany

Better together in Speed, Agility and Quality

Katja Birke, Schomberg Jessica

Produkt + Markt, Germany

Approaches to dealing with survey errors in online panel research

Sebastian Kocar

University of Tasmania, Australia

Respondent and Response Behavior in Online Panel Surveys

Tobias Rettig

University of Mannehim, Germany

Online product testing for generating online product reviews – An analysis of the effects on review rating and review quality

Tabea Tesch

Royal Canin (Mars Incorporated), Germany

Attitudes Over Time – Does Repeated Interviewing Trigger Reflection Processes in Respondents?

Fabienne Kraemer¹, Peter Lugtig², Bella Struminskaya², Henning Silber¹, Matthias Sand¹, Michael Bosnjak³, Bernd Weiß¹

1: GESIS - Leibniz Institute for the Social Sciences; 2: Utrecht University; 3: Trier University

Survey professionalism: New evidence from trace data

Bernhard Clemm von Hohenberg¹, Tiago Ventura², Magdalena Wojcieszak³, Jonathan Nagler², Ericka Menchen-Trevino⁴

1: GESIS Leibniz-Institut für Sozialwissenschaften, Cologne; 2: New York University; 3: UC Davis; 4: American University, D.C.

The Impact of Respondent Experience on Research Quality: Understanding the Importance of Quality Survey Design and Panel ecosystems

Eva Wittmann, Cecile Carre

Ipsos

Automated Split Questionnaire Design: The Way Forward in Survey Research?

Daniel Weitzel^2,1, Sebastian Tschiatschek¹, Simon Rittel¹, Katharina Pfaff¹, Sylvia Kritzinger¹

1: Universität Wien, Austria; 2: Colorado State University

Standardized Annotations for Survey Datasets: Enabling Automated Quality Assurance and Evaluation

Martin Rathje¹, Johannes Huxoll¹, Sophia McDonnell¹, Georg Wittenburg²

1: Kantar Public, Germany; 2: Inspirient GmbH, Germany

Using AI to enhance Qualitative

Lara-Elena Milosevic

Bonsai GmbH, Germany

Calm Down and Push the Predictive Demand Scoring (PDS) Button to Revitalize Brand Growth

Steffen Schmidt¹, Sara Jermann², Marianne Altgeld¹, Désirée Koller², Matthias Biedermann¹, Nikolas Petschen²

1: LINK Marketing Services AG, Switzerland; 2: Rivella AG, Switzerland

Application of AI: LLM Models in Practical Market Research with Special Focus on ChatGPT

Andreas Woppmann¹, Katrin Mattusch², Tabea Weißmann¹

1: advise research GmbH, Germany; 2: Hochland Group, Germany

How to communicate in a crisis? The influence of local governments’ humorous crisis response strategy and crisis responsibility on trust, emotions and behavioral intentions”

Janna Hämpke^1,2

1: University of Münster, Germany; 2: Ludwig Maximilian University of Munich, Germany

Homophily in online friend selection. Empirical investigation of friend selection in the app friendsUp.

Raphael Riege

Universität Kassel, Germany

Data Linkage to Validate and Calibrate Traffic Estimations on a Nationwide Scale: A Framework for Official Statistics

Inan Eren Bostanci¹, Yvonne Gootzen², Peter Lugtig³

1: Zuse Institute Berlin, Germany; 2: Statistics Netherlands (CBS), Netherlands; 3: Utrecht University, Netherlands

Electronic word-of-mouth marketing - How influencers, customer reviews and sponsorships affect consumers' credibility assessments and purchase intentions

Christian Bosau, Joana Scheppe

Rheinische Fachhochschule Köln gGmbH, Germany

From text to voice: Innovating the final comment question in a web survey

Joshua Claassen

DZHW

Spark the fire: the effect of changes in trust and well-being on political participation amid the COVID-19 pandemic

Michele Consolini, Massimiliano Mascherini

Eurofound, Ireland

The More the Merrier? Group Size and the Status of Online Groups on Reddit

Jan Dillhöfer, Julia Kleinewiese

MZES, University of Mannheim, Germany

Measuring Attitudes towards Surveys in Mixed-Device Surveys: Does it Matter how we Present the Scale?

Thorsten Euler¹, Ulrike Schwabe¹, Isabelle Fiedler¹, Niklas Jungermann²

1: Deutsches Zentrum für Hochschul- und Wissenschaftsforschung (DZHW), Germany; 2: Universität Kassel

Sanremo Festival 2023, the Italian media “love-brand”

Pamela Fachin

Rai Pubblicità, Italy

Destructive effects of disinformation on election process in EU and Ukraine. How we can find the truth?

Tetiana Gorokhova

Centre for Advanced Internet Studies, Germany

Artificial Intelligence, Unbiased Opinions? Assessing GPT’s suitability for estimating public opinion in multi-party systems

Leah Rosa von der Heyde¹, Alexander Wenz², Anna-Carolina Haensch¹

1: LMU Munich, Germany; 2: University of Mannheim, Germany

How do different advertising strategies on social networking sites affect performance and sample composition

Anna Hebel

GESIS Leibniz-Institut für Sozialwissenschaften, Germany

Can a Targeted Refusal Conversion Strategy Increase Data Quality in a Web-Survey Experiment ?

Ellen Laupper^1,2, Ulf-Dietrich Reips²

1: Swiss Federal University for Vocational Education and Training SFUVET, Switzerland; 2: University of Konstanz, Germany

CAN BRANDS SAVE THE WORLD? Investigating the Influence of Slogans on Consumer Behavior: A Case Study of Habit Changing Brands

Freya Preuß¹, Lisa Dust¹, Ivonne Preusser²

1: Facts and Stories GmbH, Germany; 2: TH Köln (University of Applied Sciences), Germany

Measuring Attitudes towards Surveys: A Validation Study

Ulrike Schwabe, Thorsten Euler, Isabelle Fiedler, Niklas Jungermann

DZHW

AI-Enabled Data Analysis Quality: Addressing A Knowledge Gap

Daniela Wetzelhütter¹, Dimitri Prandner²

1: University of Applied Sciences Upper Austria, Austria; 2: Johannes Kepler University Linz, Austria

Digital Nudging against hate speech on Instagram

Michael Wölk

FH Wiener Neustadt, Austria

The Impact of Ad Images on Survey Recruitment and Sample Composition in Facebook Surveys

Zaza Zindel¹, Simon Kühne¹, Emilio Zagheni², Daniela Perrotta²

1: Bielefeld University, Germany; 2: Max-Planck-Institute for Demographic Research

Attrition and type of panel recruitment: Comparing panel attrition between a probability and non-probability recruited sample of Swedish citizens

Elina Lindgren, Felix Cassel

University of Gothenburg, Sweden

Comparing Social Media Samples in Africa against the Demographic Health Survey

Björn Rohr¹, Henning Silber¹, Barbara Felderer¹, Bernd Weiss¹, Steffen Pötzschke¹, Jan Priebe²

1: Gesis Leibniz Institute for Soical Sciences, Germany; 2: Bernhardt Nocht Instutut for Tropical Medicine

Does Including Internet Users in the Mail Mode Improve the Data Quality of a Probability-Based Mixed-Mode Panel?

David Bretschi¹, Jessica Daikeler², Anna Neumann²

1: BKA, Wiesbaden, Germany; 2: GESIS, Leibniz Institute for the Social Sciences, Germany

The public opinion survey of the city of Stuttgart. Methodological developments and their implementation

Anke Schöb

City of Stuttgart, Germany

How long can we ask respondents to participate in an app-based travel diary study?

Daniëlle Remmerswaal^1,2, Barry Schouten^1,2, Peter Lugtig¹, Bella Struminskaya¹

1: Utrecht University, Netherlands, The; 2: Statistics Netherlands

Maintain the forest - Guidance of visitors by smartphone-based position data

Franziska Kern, Julia Dick

infas 360 GmbH, Germany

Linking real estate online data with official statistics to analyze differences in rent price

Manuela Schmidt

University of Bonn, Germany

Online vs. Offline political engagement in irregular election campaigns: the role of political trust and desire for change in shaping engagement patterns.

Yaron Ariel, Vered Elishar-Malka, Dana Weimann-Saks

Academic College of Emek Yezreel, Israel

Sentiment and hate speech on social media. An analysis of the relevance of gender, age and migration background for the emergence of new communication structures within the YouTube Community

Claudia Buder, Aaron Philipp, Roland Verwiebe, Sarah Weißmann

University of Potsdam, Germany

Did COVID-19 increase radicalization potential among misogynist extremists?

Linda Coufal¹, Lion Wedel²

1: Faculty of Social Sciences, Charles University, Czech Republic; 2: Freie Universität Berlin

Automated Expert Listening: Data-Driven Trend Research with SONAR

Steffen Hück

TD Reply, Germany

The Future of the Data Economy: Making Big-Tech Data Accessible to Market Researchers

John Arts

Rita Data, Netherlands, The

The Fast and the Curious – Unlocking Moments That Matter with Automated Survey Research

James Turner, Tony Pelham

Delineate, United Kingdom

Data Quality Indicators: Some Practical Recommendation

Nivedita Bhaktha, Henning Silber, Clemens Lechner

GESIS, Germany

Fielding a long online survey: Evidence from the first Generations and Gender Survey (GGS) in the UK

Olga Maslovskaya, Grace Chang, Brienna Perelli-Harris

University of Southampton, United Kingdom

Ability to identify fakers in online surveys: Comparison of BIDR.Short.24 and MCSD-SF

Vaka Vésteinsdóttir, Ingunn Ros Kristjansdottir, Katrin S. J. Steingrimsdottir

University of Iceland, Iceland

Data Collection in Official Statistics: Responsive, Smart and Mixed

Karen Blanke, Daniel Knapp

Federal Statistical Office, Germany

Introducing Web in a Telephone Employee Survey: Effects on Coverage, Nonresponse and Costs

Jan Mackeben, Joe Sakshaug

Institut für Arbeitsmarkt- und Berufsforschung, Germany

Studying online pornography use with a combination of web tracking and survey data: results from a German online sample

Orkan Dolay¹, Pascal Siegers³, Maximilian von Andrian-Werburg², Johannes Breuer³, Clemens Rathe¹, Holger Nowak¹

1: Bilendi & respondi; 2: Uni Würzburg; 3: Gesis

Measuring Facebook Use: The Accuracy of Self-Reported Data vs. Digital Trace Data

Paulina Karolina Pankowska¹, Florian Keusch², Ruben Bach², Alexandru Cernat³

1: Utrecht University; 2: Mannheim University; 3: University of Manchester

Replicating cognitive biases: Using social media as a novel participant pool for research

Andrea Bublitz¹, Raphael Ueberwasser²

1: University of Zurich, Switzerland; 2: Boomerang Ideas AG

Trustworthy Analytics with Generative AI: Four Use Cases for ChatGPT/GPT-4

Georg Wittenburg

Inspirient GmbH, Germany

When digital natives struggle with digital spaces: How to compensate for insecurities in online video meetings

Barbara von Corvin¹, Sybille Wahrenberger²

1: Human8, Belgium; 2: Hochschule Fresenius, Germany

Population Representative Surveys, Wearables, and Contextual Data

Arie Kapteyn

Center for Economic and Social Research, University of Southern California, USA

Impact on prepaid and postpaid incentive effectiveness of survey mode and incentive type

Almuth Lietz, Jonas Köhler, Ida Li, Madeleine Siegel

Deutsches Zentrum für Integrations- und Migrationsforschung (DeZIM), Germany

Quid Pro Quota? The Effects of Incentives on Survey Participation

Daniel Weitzel^1,2, Katharina Pfaff¹, Sylvia Kritzinger¹

1: Universität Wien, Austria; 2: Colorado State University

The effect of Quick Response (QR) codes on panel recruitment and survey response rates

Marcus Weissenbilder, Sebastian Lundmark, Julia Bergquist

SOM-institutet, Sweden

Promises and Perils of Using Quick Response Codes in Probability-Based Web Panel Surveys

Joss Roßmann

GESIS - Leibniz Institute for the Social Sciences, Germany

Does Local Weather affect Climate Change Salience? Evidence from Online Article Tracking Data in Germany

Felix Hagemeister¹, Sören Müller-Hansen²

1: Süddeutsche Zeitung Digitale Medien, Germany; 2: Süddeutsche Zeitung, Germany

Two years of Trending Topics: Measuring issue alignment in the German Twittersphere

Armin Pournaki^1,2,3, Felix Gaisbauer^4,2, Eckehard Olbrich²

1: Max-Planck-Institut für Mathematik in den Naturwissenschaften, Germany; 2: Laboratoire Lattice, CNRS & ENS-PSL & Université Sorbonne nouvelle, Paris, France; 3: Sciences Po, médialab, Paris, France; 4: Weizenbaum-Institut e.V., Germany

How Eye Contact with a Robo-Advisor shapes Investment Decisions

Rene Schallner, Carolin Kaiser, Vladimir Manewitsch

Nuremberg Institute for Market Decisions, Germany

The Solidarity Game: Exploring the methodological challenges of real-time respondent interactions in web surveys

Jan Karem Höhne¹, Achim Goerres², Jakob Kemper², Markus Tepe³

1: DZHW; University of Hannover; 2: University of Duisburg-Essen; 3: University of Oldenburg

The relationship between nonresponse rates and nonresponse bias. A network analysis

Shannon Dickson, Peter Lugtig, Bella Struminskaya

Utrecht University, Netherlands, The

In the practitioner's shoes: a comparison of correction methods for non-probability samples.

Alberto Arletti¹, Omar Paccagnella¹, Beatrice Bartoli²

1: Department of Statistical Science, University of Padova, Italy; 2: Demetra Opinioni.net

Assessing self-selection biases in online surveys: Evidence from the COVID-19 Health Behavior Survey

Jessica Donzowa, Daniela Perrotta, Emilio Zagheni

Max Planck Institute for Demographic Research, Germany

What Do Racists Google? A Systematic Approach to Selecting and Validating Google Trends Data to Study Xenophobic Attitudes

Johanna Mehltretter¹, Florian Keusch¹, Christoph Sajons²

1: University of Mannheim, Germany; 2: Mannheim Centre for European Social Research (MZES)

Using regional Share of Search to boost brand growth

Tobias Reckmann

TD Reply GmbH, Germany

Trust and Vaccine Hesitancy in Europe: Unveiling the Connection through Panel Data on COVID-19

Massimiliano Mascherini, Michele Consolini, Sanna Nivakoski

EUROFOUND, Ireland

Public trust in survey result reports: Does methodological information about the selection process and survey mode matter?

Sven Stadtmüller, Henning Silber, Noah Tirolf

GESIS - Leibniz-Institute for the Social Sciences, Germany

Beyond Likes: Engaging the Public with Medical Content on Social Media in Surgery Departments

Vlad Vasiliu^1,3, Daniel Saraf², Yaron Ariel¹

1: Academic College of Emek Yezreel; 2: The University of Alabama at Birmingham; 3: Netanya Academic College