Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
GOR 22 Opening & Keynote
Thursday, 08/Sept/2022:
9:00am - 10:15am

Location: A 238 (Auditorium)

HTW Berlin, Campus Treskowallee, Treskowallee 8, 10318 Berlin

Show help for 'Increase or decrease the abstract text size'

New Digital Possibilities in Qualitative Research

Susan Shaw

GIM Suisse AG, Switzerland

Qualitative researchers face an increasing variety of new methods and tools over the last two years. What is the impact of the post pandemic possibilities on qualitative research and what are the challenges for researchers to provide the best methodological solution?

In the keynote I want to address the digital influences on qualitative research on two levels: One is the level of the actual data collection. What is really the benefit of online-interviews or online-focus groups for our clients, now that we can conduct research online and offline again? What is the methodological contribution of these new possibilities in qualitative research? Can we also gain further advantages or methodological innovations from the digital push in the last two years? More variety definitely doesn’t make things easier, and I want to focus on the challenges but also the chances for researchers to choose and to justify the most target-oriented and cost-effective method.

The other level is on the analysis side with always new technological and digital innovations. Here we are also confronted with new tools, technologies and methods which challenge institutes to find the best and most result-orientated way. I want to rise the question what artificial intelligence can really contribute to qualitative research and where the limits are. How can automatization or standardisation can be brought in line with qualitative research, who’s purpose is to explore open, adaptive and flexible? By showing examples or sharing my reflections I can hopefully stimulate a discussion or inspire the audience to have a more differentiated view on the various digital possibilities in qualitative research and how to use them without losing our purpose.

Contact and Legal Notice · Contact Address:
Privacy Statement · Conference: GOR 22
Conference Software - ConfTool Pro 2.6.146
© 2001–2023 by Dr. H. Weinreich, Hamburg, Germany