The rise of digitalisation, social media, low-cost flights, the sharing economy and experiential consumption has significantly transformed the traditional framework of tourism at the beginning of the 21st century (Timothy-Michalkó-Irimiás 2022). The scientific discourse on the totalisation of tourism has barely begun before the largest and longest lasting recession in tourism history (Domínguez-Mujica et al. 2023). The COVID-19 pandemic, the Russian-Ukrainian war, the energy crisis, inflation, extreme weather events linked to global warming, the migration crisis, often interlinked and catalysed by each other, have kept the economic and social environment of European tourism in a state of permanent turbulence since 2020. The tourism industry, which is slowly returning to its usual growth path, must meet the changing needs of demand in today's polycrisis environment. Meanwhile, popular tourism destinations have reached the limits of their capacity, public patience is running out and local authorities are trying to reduce traffic by a variety of tools. Solid governmental enforcement of the principle of sustainable development is unable to inhibit undesirable levels of tourism, so individual liability and responsible travel are coming to the fore, and degrowth voices are increasingly being heard. Today, tourism has taken on a dual image, trying to preserve its traditional character and incorporating many new phenomena. The session aims to provide a forum for presentations that explore the changes taking place in European tourism, their background and their impact. The primary aim of the session is to enrich the theory of tourism mobility, but the organisers also wish to provide space for case studies supporting typology and managerial implications. The relevance of space and time will be a primary consideration when discussing changes affecting tourism mobility. The session will be organised collaborating with IGU Commission on Global Change and Human Mobility (GLOBILITY Study Group).
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The measure of overtourism in European destinations
Zoltán Bujdosó1, Andrea Szőllős-Tóth2, Levente Nádasi2, Sándor Kovács2
1Hungarian University of Agriculture and Life Sciences, Hungary; 2University of Debrecen
The main purpose of this paper is to create a composite indicator of the extent of overtourism by using optimization (cross-entropy-based rank aggregation), and an objective ranking of 28 European locations declared to be affected by overtourism. Further aim of the paper is to contribute to the establishment of a standard that objectively measures the extent of tourism to produce a dynamic ranking of selected European settlements. The multi-criteria decision-making (MCDM) methods were used to rank the 28 overtouristed sites according to 7 criteria (indicators) and 10 years (from 2014 to 2023). The annual changes in the rankings are presented graphically using principal component analysis on a two-dimensional space, referred to as the ‘‘sites’ space.’’ Through the use of the K-means algorithm the sites were clustered based on the level of overtourism. The applied methods with novel rank aggregation contribute to the relevant indicators to overtourism
Examining the Attractiveness of Shopping Malls Among Tourists Through e-WOM: The Case of Budapest, a Dynamically Changing Capital
Mihály Tömöri
University of Nyíregyháza, Hungary
Besides its functional character, shopping also has notable recreational aspects. Thus, it is not surprising that it is one of the most frequent and favoured activities among tourists. Cities are ideal destinations for tourist shoppers, as they offer the opportunity to combine shopping, sightseeing and various leisure activities. Shopping malls are particularly popular among tourists; some centres are even considered destinations in their own right, as they not only provide diverse retail facilities but also offer various leisure and entertainment opportunities. Understanding the factors that shape the retail experience is a key to the success of shopping centres as well as tourist destinations. As opposed to traditional methods of examining consumers’ opinions on shopping malls – such as questionnaire surveys or interviews – the analysis of online reviews may help to explore a broader range of factors influencing satisfaction.
This presentation aims to introduce the appeal of shopping malls in Budapest among tourists through a quantitative and qualitative analysis of reviews posted by visitors on TripAdvisor, the world's largest travel guidance platform. It evaluates international visitors’ opinions on shopping malls in Budapest and highlights the factors influencing their satisfaction or dissatisfaction with these complexes. By exploring tourists’ opinions, the presentation provides implications for mall operators and destination management organisations to enhance visitors’ shopping experiences thereby increasing the attractiveness of malls and contributing to the competitiveness of Budapest as a destination.
Understanding contemporary tourism to understand the transformations of the urban process. An epistemological proposal for the mobility society
Andrea Visioli
Autonomous University of Barcelona, Spain
The hypermobility of contemporary societies has been increasingly challenged by interconnected crises in recent years, which have raised awareness about the impact of human mobility on urban systems and his governance. However, mobility remains central in the current hyper-industrial economic system. While attention has largely focused on tourist flows and the extreme touristification of global cities, it is becoming increasingly difficult to separate the effects of tourism from the broader processes of urbanization.
Now days, the urban phenomenon is increasingly to be seen as a processual and emergent assemblage of diverse spatial-temporal practices, challenging traditional notions of fixed, measurable urban units. In this context, hypermobility has become the main organizer of the society, shaping daily experiences. These changes blur distinctions between tourists and residents, mobility and migration, and individuals and places. At the same time, new and significant challenges emerge concerning recognition, multiple-belonging and citizenship, the changes in social morphology, the democratic governance of metropolitan space-times, and the current forms of exploitation in which mobility is a fundamental element.
Recognizing the unprecedented nature of contemporary circulation, this communication proposes a new epistemological framework that integrates insights from six different academic fields, usually read separately, focusing on social reproduction as a core aspect of contemporary processes of accumulation, where circulation (beyond tourism, migration, or commuting) is the central organizing factor.
The first section connects the transformation of urban space-times driven by hypermobility with characteristics of the current economic system. Contributions from the workerism tradition are examined in dialogue with feminist literature, highlighting centrality of social reproduction in space-time production. The framework also engages with recent geographic theories of planetary urbanization, urban assemblages, and intensive heterogeneity, along with new approaches in mobility and tourism studies, time geography, and sectorial studies on temporary populations' impacts in cities, such as touristification, studentification and gentrification.
This communication find that the crises associated with hypermobility are primarily crises of conceptual frameworks, calling for new epistemological approaches to grasp the connection between urban assemblages and human circulation.
Differences in travel behavior through travelers' attitude towards AI and risk perception
László Kökény, Zsófia Kenesei, Levente Kökény
Corvinus University of Budapest, Hungary
Destination choice behaviour is increasingly influenced by online reviews, messages and opinions (E-WOM) about the destination. Online media can significantly impact a tourist destination’s image (Amaro & Duarte 2016). It can also create confusion, increasing the perception of the destination as risky (Chemli et al. 2022). Managing this in the presence of multiple sources of information takes much work. The primary aim of the research is to explore and understand consumer concerns about online space and innovative technologies. We see that the main difference between all age groups is whether they plan to travel abroad or domestically. This seems to be confirmed by international research and our own representative research - which we conducted in September 2024, by the way, with a representative survey of 1,000 Hungarian travelers (by age, gender, occupation, income and place of residence). In general, it was also found that domestic travellers are a bit more courageous. We see that they are more likely to book their own hotel rooms, air or train tickets or programmes than older generations. Also compared to other generations, a much higher proportion of Generation Z youth use AI-based solutions for their bookings than do not. While the average Generation Z young person uses AI 15% of the time, Generation Y only 10% and Generation X only 5% use AI for their bookings. This correlates with the trend of younger people using such technologies at a higher rate than older people.
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