In recent years, terms like Web3, blockchain, crypto, distributed ledger technology, tokens, and NFTs have become increasingly prevalent in international business news. However, these concepts are often difficult to understand and explain, presenting a unique challenge for educators in International Business (IB). Research on blockchain-based businesses within IB is still in its nascent stages, offering limited guidance for educators tasked with teaching these critical yet highly complex innovations to their students. In line with the conference theme “That’s Interesting!” this panel offers insights on new, interesting topic that is under-explored and yet needs to be brought to the IB classrooms reflecting on the emerging phenomenon and contemporary innovations in the field of IB. This panel aims to address the topic of blockchain in IB and challenges related to its complexity by providing IB educators with insights and strategies for effectively integrating blockchain concepts into the IB curricula. The panel will discuss how blockchain as an advanced technology can be integrated in various parts of the IB curriculum: learning goals, teaching/learning content and methods, and the assessment.