This paper investigates relations between antecedents (attitudes towards sustainability, subjective norms referring to sustainability, perceived behavioral control and perceived multinational corporations` – MNCs environmental sustainability) and their influence on purchase intentions. Authors refer to the theory of planned behavior (TPB) as relatively little studies are based on TPB referring to its all assumptions, although it is suitable for studies on consumer behavior with regard to sustainability. This study enriches TPB by adding additional construct, i.e. perception of MNC`s fashion brands’ environmental sustainability. A sample of 551 fashion brands’ consumers from European Union (EU), India and USA was surveyed, and gathered data were analyzed with PLS-SEM. According to this research, consumers` negative attitudes towards sustainability, subjective norms referring to sustainability and perceived behavioral control have influence on perception of MNC`s environmental sustainability, and next – the latter influence consumers` purchase intentions. In turn, positive attitudes towards sustainability have no statistically significant influence. This study contributes to the body of literature on sustainability with regard to MNCs and consumers` environmental sustainability perception of these corporations, and its relation with consumer behavior. It also offers insights useful for managers.

Green cross-border merger and acquisition (green M&A) offer a rapid path for firms to obtain green resource and green technologies. Drawing on signaling theory, this paper studies whether investors are attracted to green M&A. Results show that the stock market performance of green M&A is better than that of non-green M&A. Moreover, when corporate accounting quality is high, green M&A has better stock market performance, that is, investors have a more positive attitude towards green M&A. However, when corporate diversification is high or the level of environmental investment is high, investors' attitude towards green M&A will be negatively affected. This paper provides a better understanding of green M&A and has theoretical contribution to signaling theory.

Using panel data from 2009 to 2021 of Chinese A-share listed companies and employing quantitative regression with double fixed effects, this study investigates how corporate green innovation affects environmental, social, and governance (ESG) dimensions. It also examines the moderating role of political affiliations in 34,132 firm-year observations. The study concludes that green innovation significantly enhances corporate ESG performance. Establishing a Party Organization negatively moderates the social performance enhanced by green innovation but positively moderates the governance performance enhanced by green innovation. The ratio of Party Members at the Management Level negatively moderates the social performance enhanced by green innovation but positively moderates the governance performance enhanced by green innovation. The ratio of State-Controlled positively moderates environmental and governance performance but negatively moderates social performance due to green innovation. Green innovation enhances ESG performance more significantly in eastern regions than in less developed regions. The findings of this research discuss the results of the CSR performance of firms at various levels, offer more effective suggestions for firm development and government policies, and provide insights into the effects of political affiliations on firms and their related development simultaneously.