Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
MEC: Marketing and E-Commerce
Thursday, 21/Mar/2019:
9:00am - 10:40am

Session Chair: Winfried Steiner
Location: A 119
Verfügbar: Di-Fr, je 7-23 Uhr Plätze: 88 Technikausstattung: BE, DIA, DVD, MF, TE, 2x V Bestuhlung: fest Grüne Tafel: nein

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9:00am - 9:40am

Latent Class Analysis in Marketing: Drawing Inferences for Social Brand Personalities

Friederike Paetz

TU Clausthal, Germany

9:40am - 10:00am

Statistical considerations on assessment of responsiveness of sales to salesforce effort: A Japanese pharmaceutical company's example

Toshifumi Sugitani

Astellas Pharma Inc., Japan

10:00am - 10:20am

Modeling price-sensitive demand: An application to continuous pricing

Felix Meyer

Swiss International Airlines, Switzerland

10:20am - 10:40am

Whether, when and which: modelling advanced seat reservations by airline passengers

Shuai Shao


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