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Session Overview
Session
Discussing Digital Methods in Brazil: Towards an emerging school of thought?
Time:
Saturday, 18/Oct/2025:
9:00am - 10:30am

Location: Room 3C


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Presentations

Discussing Digital Methods in Brazil: Towards an emerging school of thought?

Janna Joceli Omena1, Richard Rogers2, Giulia Tucci3,4, Elias Bitencourt5, Alan Angeluci6

1King's College London; 2University of Amsterdam; 3Brazilian Institute of Information in Science and Technology (IBICT); 4Federal University of Rio de Janeiro (UFRJ); 5State University of Bahia (UNEB); 6University of São Paulo (ECA/USP)

In the context of methodological transitions that integrate specific worldviews with the Internet, emerging schools of thought—such as cultural analytics and computational social sciences—are shaping new rationales for methodological development. Since 2013, an increasing number of Brazilian researchers in Communication, Information, and Applied Social Sciences have contributed to both national and cosmopolitan methodologies through the so-called 'digital methods'. This roundtable explores the current state of digital methods in Brazil, critically reflecting on future challenges in digital traces research, which, to some extent, mirrors the work mapped so far. First, we situate digital methods as a distinct research practice that seriously engages with the knowledge mobilised by computational media and digital objects within research methods. Terms like online groundedness, medium repurposing, and medium-technicity play a key role here. Following that, we critically examine how Brazilian digital research agendas and frameworks converge with—or (dis)connect from—digital methods. Second, we present quantitative and qualitative research findings that map Brazilian publications adopting 'métodos digitais' (a bibliometric study) and provide a brief history of software development to advance these methods. Third, as a response to parts one and two, we propose a remapping of digital methods in Brazil by examining current methodological nationalism—such as bot and WhatsApp studies—alongside cosmopolitan methodologies, like image analysis, and their contributions to the field of digital methods. We reflect on what can be particularly productive (considering both advantages and disadvantages) in broad approaches (necessity of the digital) and narrow ones (emphasising online groundedness, medium-technicity, medium repurposing, and platform affordances) within digital methods. Finally, we invite the roundtable audience to engage in a collective discussion on the future challenges of digital methods and how to move forward.