Conference Time: 15th Sept 2025, 02:02:26pm America, Sao Paulo
Conference Agenda
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CRAFT WORK: A RUPTURE OF DIGITAL LABOR AND CAPITALISM?
Time:
Friday, 17/Oct/2025:
4:00pm - 5:30pm
Location:Room 10c - Groundfloor
Novo IACS (Instituto de Arte e Comunicação Social)
São Domingos, Niterói - State of Rio de Janeiro, 24210-200, Brazil
Presentations
CRAFT WORK: A RUPTURE OF DIGITAL LABOR AND CAPITALISM?
Kylie Jarrett1, Alessandro Gandini2, Marta Tonetta2, Gianmarco Peterlongo2, Fernando Vianna3, Rene Seifert Jr.3, Susan Luckman4, Michelle Phillipov5
1University College Dublin, Ireland; 2University of Milan, Italy; 3Universidade Tecnológica Federal do Paraná, Brazil; 4University of South Australia, Australia; 5University of Adelaide, Australia
The rise of digital platforms, forms of algorithmic management and work datafication has led to an intensification of labor exploitation, creating new inequalities but also producing new forms of resistance across the world (Bonini and Trerè, 2024). Amid this setting, craft work has recently emerged as a potential rupture to these logics. Existing research shows a global revival of craft and artisanal work in the last decade, described as a “third wave of craft” (Jakob, 2012: 130). This is commonly understood as a countercultural practice, set to ‘pragmatically resist’ capital accumulation (Luckman and Thomas, 2018; Luckman, 2015; Banks, 2014). However, craft practices are also rich in contradictions, particularly concerning the growing relevance of platform mediation within them. While the raw matter of craft work is quintessentially non-digital, social media and other types of platforms have become part and parcel of the activity, organisation, and cultures of craft work, making it an original example of platform-ised work (Gandini et al., 2024). Bringing together a diversified set of papers on craft practices, this panel explores and dissects these contradictions, questioning the extent to which they actually challenge the logics of digital labor and capitalism.