Conference Time: 15th Sept 2025, 03:42:13pm America, Sao Paulo
Conference Agenda
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Novo IACS (Instituto de Arte e Comunicação Social)
São Domingos, Niterói - State of Rio de Janeiro, 24210-200, Brazil
Presentations
“Ambient Misogyny”: pockets of gendered hate across contexts and platforms
Suay Melisa Özkula1, Patricia Prieto-Blanco2, Sofia Caldeira3, Ana Kubrusly5, Hannah Ditchfield4, Stefania Vicari4, Yumeng Guo4
1University of Salzburg, Austria; 2Lancaster University, UK; 3Lusófona University, Portugal; 4University of Sheffield; 5CICS.NOVA, NOVA University of Lisbon and Polytechnic Institute of Setúbal, Portugal
Recent years have shown renewed scientific interest in online misogyny, albeit predominantly in overt and targeted forms of it. Those include, above all, antifeminist movements and spaces of the manosphere that aim to exploit, suppress, and subjugate women, for example in incel and red pill communities, or masculinity podcasts. This panel applies Siapera’s distinction between ambient and organised digital racism to discuss cases of “ambient misogyny”. Organised hate is typically overt and draws on the networked capabilities of social media platforms to target and harass women or individuals outside of non-heteronormative males. In comparison, ambient misogyny relates to more everyday, banal, and tacit gender talk that may not as easily be identified, considered to be toxic or hateful, or appear in unexpected contexts. Drawing on four case studies in the arenas of health and illness, memetic tropes, feminist content creation, and far right discourses, this panel aims to discuss how ambient misogyny is often overlooked or left unmoderated in light of humour, irony, and sarcasm, women's and non-binary persons' choices for exposure, and normative views on femininity and women's bodies, as well as how the harms resulting from these may be mitigated.