Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Thanks Svetlana: Privacy, Trust, Humor, and the Russian Psyop on Tumblr
Indira Neill Hoch
Concordia College, Moorhead MN
This study uses a combination of multimodal discourse analysis (Bateman, 2008; Holsanova, 2012; Jewitt, 2009; LeVine & Scollon, 2004) and qualitative interview materials to make an initial attempt at understanding the response to the Russian Psyop as it played out on Tumblr. It is critical that we, as technologically-oriented, civically concerned communication scholars, understand the technical and social mechanisms that allowed Russian and other interference on social media platforms to be perpetuated, and not only on the most popular and visible sites, such as Facebook and Twitter, but more niche platforms as well.
Interview materials originate prior to the announcement, and were conducted from September to November 2017. In these interviews, privacy concerns were discussed at length, as well as Tumblr’s perceived incompetence when coding and maintaining a web platform. Because they maintained relatively little faith in the digital architecture of Tumblr, participants instead largely managed their privacy by carefully considering who they followed and who followed them. This centrality of “knowing” who they followed (while almost never knowing the blogger in a face-to-face context) is key for understanding how the Russian accounts must resemble “real” people, in order to gain followers and thus traction on Tumblr.
The posts and reblog chains under analysis either 1) originated with one IRA-linked account, “lagonegirl,” and were reblogged after “her” blog was deleted, or 2) were humorous responses to the Psyop revelation/Russian spies.
9:20am - 9:40am
MAKING SENSE OF SOCIAL MEDIA PRIVACY: A FRAMING EXPERIMENT
Dmitry Epstein2, Kelly Quinn1
1University of Illinois at Chicago, United States of America; 2The Hebrew University of Jerusalem
As individuals trade information to access social media products and services, privacy has become increasingly valuable. Elite discourses have tended to frame privacy in terms of its vertical or institutional dimensions, but much less attention has been given to how users individually interpret and make sense of this complex notion. How do privacy sense-making processes intersect with privacy concerns and self-efficacy? What happens to these outcomes when an individual’s ideas about privacy collide with framing by an authoritative source? This project poses a 2x2 survey-based experiment with 628 subjects to explore these questions. We examine differences in privacy concerns and self-efficacy resulting from an individual’s own conceptualization of privacy, as well as from the presentation of similar and alternative framing of the concept. Preliminary results indicate that while individual conceptualizations show no differences in outcomes, higher levels of privacy self-efficacy result from the framing of privacy in horizontal terms and lower levels of privacy concern result when framing is consistent with the individual’s conceptualization. Strategic and practical implications of these findings are discussed.
9:40am - 10:00am
Dilemma and Risk: The privacy paradox of personal smart devices
Massey University, New Zealand
Using existing research data, this presentation will use a risk matrix approach to explore the privacy paradox across the four dimensions of privacy to articulate risk and opportunity with the rise of personal smart devices. It is anticipated this research might lead to interventions better placed to influence and encourage personal privacy behavior on these devices more in line with user intention.