Conference Agenda

Cases 3/5: Case Studies from the Frontlines of Design Innovation Management
Thursday, 20/Jun/2019:
9:00am - 10:40am

Session Chair: Rhea Cristina Alexander
Session Chair: Mark James Randall
Location: LDN.104
1st floor Loughborough University London 103 capacity

9:00am - 9:15am

Design innovation practices in a global supply chain: a Fung Group case study

Nikolina Dragicevic1, Richard Kelly2, Eng Chew3

1The Hong Kong Polytechnic University, Hong Kong, S.A.R. China; 2Fung Academy, Fung Group, Hong Kong, S.A.R. China; 3University of Technology, Sydney

Whereas the contribution of design thinking has already been appreciated both in academic literature and practice in the West, there have been little serious and comprehensive studies focusing on Hong Kong and China. This case study paper, therefore, reports about the design innovation practice in Fung Group, a Hong Kong-based company whose core businesses operate across the global supply chain for consumer goods including sourcing, logistics, distribution and retailing. The analysis (1) identifies and describes design practices that the company initiated to support service innovation (including new products, processes and business models) (2) identifies challenges in adopting and institutionalising such practices. The results show that the company supports both externally and internally oriented design practices – and loosens the boundary between the two – through the activities in the Fung Academy and a new innovation hub, Explorium, with a particular focus on utilising digital technologies. Specifically, the study demonstrates how the company empowers and involves a variety of stakeholders (individuals, groups, and organisations) in value co-creating practices involving absorptive, collaborative, and adaptive practices that aim to challenge or disrupt current practices. The study uncovers that some of the major challenges in such aspirations lie in the adaptation of design thinking organising logic and mindset to specifics of the Chinese socio-cultural context.

Case Studies-Design innovation practices in a global supply chain-424Dragicevic_a.pdf

9:15am - 9:30am

Causing a Stir: Co-creating a Crowd-voted Grants Platform for Creative Entrepreneurs

Camilo Sergio Potocnjak-Oxman1,2, Vincent Ward1,2

1Ninpo Design Pty Ltd; 2CBR Innovation Network

Stir was a crowd-voted grants platform aimed at supporting creative youth in the early stages of an entrepreneurial journey. Developed through an in-depth, collaborative design process, between 2015 and 2018 it received close to two hundred projects and distributed over fifty grants to emerging creatives and became one of the most impactful programs aimed at increasing entrepreneurial activity in Canberra, Australia. The following case study will provide an overview of the methodology and process used by the design team in conceiving and developing this platform, highlighting how the community’s interests and competencies were embedded in the project itself. The case provides insights for people leading collaborative design processes, with specific emphasis on some of the characteristics on programs targeting creative youth.

Case Studies-Causing a Stir-122Potocnjak-Oxman_a.pdf

9:30am - 9:45am

System Design for People Dealing with the Liminal Space

Ora Schwarz-Lis, Elad Persov

Ora Schwarz-Lis, Israel

A 23% increase in the number of family members that find themselves as care providers has been documented throughout the last decade. In 2017, more than 1.6 Million people in Israel (18%) are defined as ‘caregivers’ to family member. In Israel, approximately 70% of yearly death cases are from terminal illness (Elizera, 2018).

Accompanied is a family member who accompanies any terminal ill family member at some time during their illness. This project examines a system-design solution for the helplessness and obstacles that the Accompanied experiences.

This project combines qualitative methods and human-based design. Based on the findings, three prototypes were developed using a participative graphic experience map and the co-design of illustrated storyboards. These prototypes were presented to senior caregivers in healthcare system and to a nursing manager of one of the biggest hospitals in Israel.

This project found that the most efficient service for alleviating the Accompanied’s helplessness is a Case Facilitator (CF) who has expert knowledge of the health bureaucratic system and Interpersonal skills. The CF will escort the Accompanied during all critical situations throughout the process. This system-design solution could also solve similar problems for any person who find themselves dealing with liminal bureaucratic spaces.

Case Studies-System Design for People Dealing with the Liminal Space-206Schwarz-Lis_a.pdf

9:45am - 10:00am

‘Project Kapıdağ: Locality of Production’: A Case of Research for Social Design in Complex Collaboration

Gizem Öz1,2, Aysun Ates Akdeniz1,2

1Istanbul Bilgi University, Turkey; 2Istanbul Technical University

Social design is a much-discussed topic in the context of facilitating change towards social ends. Growing problems in the social and political realm can trigger social change. In the last few years, Kapıdağ, Turkey has been stuck between top-down mass industrialization and longstanding local production dynamics. “Project Kapıdağ: Locality of Production” was emerged from the struggles associated with local production in the region and was realized in collaboration with local organizations, local community and İstanbul Bilgi University Faculty of Architecture. The project aims to pinpoint the assets Kapıdağ for the collective wellbeing of the region and reveal the potential intervention opportunities in the region through mapping out the network of relations between production, materials, public and institutions. In this paper, the project will be examined as research for social design case in complex collaboration. Different proposals that were developed out of this undertaking will be exemplified to discuss issues on the responsive role of the designer in ‘infrastructuring’ social design process. The paper further attempts to demonstrate how the research process can also function as an alignment tool between collaborators to attain objectives and open up possibilities for new collaborations and projects.

Case Studies-‘Project Kapıdağ-112Öz_a.pdf