Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
Cases 1/5: Case Studies from the Frontlines of Design Innovation Management
Wednesday, 19/Jun/2019:
10:45am - 12:25pm

Session Chair: Jochen Schweitzer
Session Chair: Charlotta Windahl
Location: LDN.104
1st floor Loughborough University London 103 capacity

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10:45am - 11:00am

Community Based Naloxone Kits: Using design methods to transform complex user needs into innovative community partner project

Gillian Harvey1, Stephanie VandenBerg2

1University of Alberta, Canada; 2University of Calgary, Canada

The opioid crisis in Alberta is a public health crisis. In 2016, more people died from an opioid poisoning than from motor vehicle crashes. Naloxone is an opioid antagonist which means that it can reverse an opioid overdose for a period of 30–60 minutes, at which point, the overdose may return. In December 2015, the Take Home Naloxone (THN) Program was rolled out in response to the opioid crisis. Under the renamed the Community Based Naloxone Program (CBNP), naloxone kits are now available free of cost at many pharmacies and community clinics around Alberta. The wide availability has led to a new challenge—that the kits may be used by people who have received little to no training.

Some may encounter the kit instructions for the first time when there is an emergency in which they need to administer an injection urgently to someone who has passed out.

Studies have found that most overdoses occur in the presence of another person—this provides an opportunity for someone to intervene. People often die from witnessed opioid poisonings because other people do not know what to do to help. A pilot study conducted through community partnerships involved 30 participants in two different urban centres (Edmonton and Calgary) who self identified as either experienced substance users or friends/family of people with lived experience has revealed some interesting findings.

Qualitative observations and data collected in the initial pilot work show that end users are experiencing unique challenges in accessing opioid education and have challenges using instructions on how to administer naloxone in an overdose setting. User testing and observation of user behavior has great potential to support educational material for opioid awareness.Human-centred design approaches that gather information with and about people using antidote kits are urgently needed in order to mitigate risk and ensure successful administration of first aid and naloxone in an emergency.

Case Studies-Community Based Naloxone Kits-161Harvey_a.pdf

11:00am - 11:15am

Design + Social Impact: a Workshop in Cairo

Mark James Randall, John Bruce

The New School: Parsons School of Design, United States of America

In October 2018, the US Embassy in Cairo, Egypt invited Parsons professors John Bruce and Mark Randall to give an intensive, five-day workshop on critical areas for those interested in taking a design-strategy approach for entrepreneurial or intrapreneurial ventures addressing complex social challenges. This type of cultural exchange, one potentially charged with political issues, was a milestone for the Embassy. From over 200 applications, 25 professionals from diverse backgrounds – NGOs, education, film, design, architecture and performance – were selected to attend. A pre-workshop exercise focused intentions; themes included empowerment, cities, health and culture. All were action-oriented and addressed particular challenges within Egyptian society. The curriculum included innovative design-led research theories and practicable methods. Immediate outcomes revealed positive shifts in perspectives on systems, stakeholder activation, and narrative development for advocacy and implementation. The energy and emotion was palpable over the course of the week, culminating in an event for the public, press and top government officials.

Case Studies-Design Social Impact-121Randall_a.pdf

11:15am - 11:30am

Thinking-through-making; physical model-making as a business model education strategy

Aaron Fry

The New School - Parsons, United States of America

Design thinking currently enjoys public recognition and is increasingly utilized

in business consulting and strategic decision-making. It has given rise to university programs while opening up varied careers for design strategists. As design enters mainstream management consulting practice, a critical question being asked of educators, designers and businesses is what kind of design is privileged within design thinking-

as-business strategy. Moreover, has this version of design thinking delivered additional creativity to business environments centered on process efficiency? Nussbaum

(2011) argues that business has embraced a brand of design thinking that is recognizably process-oriented, and this has limited its capacity to deliver on its mission of

enhancing business creativity.

This study examines a project delivered in the first semester of Parsons’ Master of Science in Strategic Design and Management program, it is called Understanding-through-making: building new dimensions in the new economy. This practical studio-based project requires students to physically build a model that exemplifies their understanding of the dynamics defining and driving business in the 21st Century.

This project attempts to counter a scientific, process-oriented design thinking with

a more beaux arts, craft-oriented, thinking-through-making approach. Currently

student outcomes are varied; some exist as pedagogic devices while others are recognizable as tools (e.g., navigators and compasses).

The study analyzes these current outcomes, highlights the shortcomings of both the current project and its outcomes and proposes possibilities for future iterations that promise to explore other paradigms in the application of design thinking to business.

Case Studies-Thinking-through-making physical model-making as a business model education strategy-160Fry_a.pdf

11:30am - 11:45am

Managing Vulnerability and Uncertainty: Developing design competencies within an American healthcare non-profit.

Rhea Alexander1, Sarah Jones2, Vinay Kumar Mysore1

1Parsons School of Design, United States of America; 2PMDAlliance, United States of America

This case study explores building design competencies and a design-driven organizational culture within an American healthcare non-profit. With a staff are primarily from the healthcare space, as well as some in banking and sales, we look at how the staff has adapted to working within a design-driven organization. By applying iterative design methods and embracing innovation and uncertainty we observe how the organization’s founder has helped guide team members through a process of discomfort and vulnerability within an experimentally-driven and human-centered organization.

Using interviews with employees and the founder at various points in new employee on-boarding processes we chart a transformational arc over six months.

The learnings to share include both the universal and the particular: what are the core competencies to develop in all organizational members, and what are the specific and different ways competencies can take form. From building explicitly shared languages to facilitated sensemaking this case study offers an opportunity to share new and developing practices for embedding design-driven innovation and management practices in new fields and contexts.

Case Studies-Managing Vulnerability and Uncertainty-139Alexander_a.pdf

11:45am - 12:00pm

Transitioning Business for a Circular Economy

Susan Evans

Hong Kong Polytechnic University, Hong Kong

This case study explores the strategic business opportunities, for Lane Crawford, an iconic luxury department store, to transition in a circular economy towards sustainability.

A new experimentation framework was developed and conducted among cross departmental employees, during a Design Lab, with intention to co-create novel business concepts towards a new vision: the later was a reframe of the old system based on the principles of sustainability; to move beyond a linear operational model towards a circular economy that can contribute to a regenerative society. This work draws on both academic and professional experience and was conducted through professional practice. It was found that innovative co-created concepts, output from the Design Lab, can create radical change in a circular economy that is holistically beneficial and financially viable; looking forward to extract greater value a)Internal organization requires remodeling to transform towards a circular economy; b)Requirement for more horizonal teams across departments vs solely vertical; c)New language and relationships are required to be able to transition towards a circular economy; d)Some form of physical and virtual space requirements, for cross-disciplinary teams to come together to co-create; e)Ability to iterate, learn and evolve requires agency across the business

Case Studies-Transitioning Business for a Circular Economy-137Evans_a.pdf

12:00pm - 12:15pm

Empowering seniors' mobility to maintain a healthy lifestyle: a case study

Chiara Treglia1, Yuan Lu2

1Royal College of Art/Imperial College of London, United Kingdom; 2Eindhoven University of Technology

Ageing population is one of the most pressing societal issues that current and future generations will need to face. As part her graduation research, a student from Industrial Design at University of Technology Eindhoven looked at the Dutch context and researched how empowering independent mobility could intrinsically motivate seniors to maintain a healthy lifestyle.

The research culminated in a concept, YouGoIGo, which is the subject of this case study. YouGoIGo is a participatory mobility service that aims to suit the needs of every traveller, regardless of their age, physical abilities or access to technology. The service lets anyone become a “travel buddy”, by matching seniors and regular travellers according to their planned routes and providing rewards.

In this case study, we will firstly illustrate the steps of the participatory design process used to develop YouGoIGo; secondly, we will discuss which probes have been designed to collect quantitative/qualitative data (from different stakeholders and users) and how they have been deployed.

As an example of innovation by intersecting engineering, social sciences and design, this case study aims to contribute towards a body of research that looks at holistic prevention and intervention systems, to engage the elderlies in healthy lifestyles.

Case Studies-Empowering seniors mobility to maintain a healthy lifestyle-181Treglia_a.pdf

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