Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
Cases 4/5: Case Studies from the Frontlines of Design Innovation Management
Thursday, 20/Jun/2019:
11:00am - 12:40pm

Session Chair: Charlotta Windahl
Session Chair: Aaron Fry
Location: LDN.104
1st floor Loughborough University London 103 capacity

Session Abstract

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11:00am - 11:15am

Design Thinking in Law School: A Case Study of SoloSuit

Curtis Anderson, Bryan F. Howell

Brigham Young University, United States of America

LawX is an interdisciplinary educational experience sponsored by the J. Reuben Clark Law School at Brigham Young University. This course was designed to address a challenging social justice issue utilizing design thinking methods. The experience integrated human centred design methods with legal requirements and processes. Law students researched, designed, and validated a fully functional digital legal product in one semester. The students personally gained an empathetic understanding of the products stakeholders; users, court judges, legal/judicial clerks, development engineers, and user experience designers, then interlaced the legal constraints and court processes to define a meaningful product offering. Using rudimentary product prototypes, students designed and validated product concepts with users and successfully integrated both the non-legal and legal components of the project from the earliest stages. SoloSuit, is an online digital tool to assist people who have been sued appropriately respond to the initial legal procedures of addressing the suit they have been named on. It was launched for public use at the end of the course. The product has won awards, garnered media recognition and has assisted 1000’s of users. This paper addresses the processes and issues experienced in the course.

Case Studies-Design Thinking in Law School-381Anderson_a.pdf

11:15am - 11:30am

Equity, Listening, and the Transference of Power

Matthew Alexander Manos

University of Southern California, United States of America

The American Heart Association has almost 100 years of experience uncovering barriers to better health across the United States. Looking to transition towards a more equitable approach to health, the AHA partnered with verynice, a design strategy consultancy, in 2017, to develop a design research toolkit that could understand the needs of rural communities, align scientific understanding with human-centered design, and build capacity for qualitative design research. In 2018, Professor Matthew Manos of the USC Iovine and Young Academy led a group of 19 graduate students on a Professional Practices Residential in Dallas, Texas. Along the way, students developed a series of strategic recommendations for the organization moving forward. In a second application of the toolkit, Professor Manos led 20 additional graduate students in a residential experience with the Children’s Hospital of Los Angeles in 2019. By introducing the framework in the offerings of the Academy, we saw first-hand the power of the methodology in an educational environment as a tool for teaching students how to listen to community needs, and suspend their bias.

Keywords: Design Research, Design Education, Social Impact

Case Studies-Equity, Listening, and the Transference of Power-104Manos_a.pdf

11:30am - 11:45am

Design Thinking Mindset: Exploring the role of mindsets in building design consulting capability

Leanne Sobel1, Jochen Schweitzer1, Bridget Malcolm1, Lars Groeger2

1University of Technology Sydney, Australia; 2Macquarie Graduate School of Management

This case study reflects on the role of design thinking mindsets in building design thinking capability within professional services consultancies. The nine design thinking mindset attributes developed bySchweitzer et. al (2016) formed the basis of five engagements with consultancies including workshops and semi-structured interviews. Data collection and observation by the authors identified key themes relating to the role of design thinking mindsets at an individual, team and organisational level, as well as challenges and opportunities of embedding design thinking mindsets to build capability. The authors believe that capability development through the use of design thinking mindsets has the potential to support professional service consultancies to make more significant progress in embedding design thinking beyond the current focus on methods. Potential experiential learning frameworks and measurement tools are also identified.

Case Studies-Design Thinking Mindset-154Sobel_a.pdf

11:45am - 12:00pm

Designing a business unit and creating the first ever responsive kitchen.

Tommaso Cora, Paolo Festa, Lucilla Fazio

Tipic, Italy

Is it possible to transform stone into a technological and innovative device?

The meeting with one of the main stone transformers in Europe produced the intention of a disruptive operation that could affect the strategy of the whole company. A contagious singularity.

By intertwining LEAN methodologies and the human-centric approach of design thinking, we mapped the value creation in the company activating a dialogue with the workers and the management, listening to people, asking for ambitions, discovering problems and the potential of production.

This qualitative and quantitative analysis conducted with a multidisciplinary approach by designers, architects and marketing strategists allowed us to define a new method. We used it to design a platform that could let all the players to express their potential to the maximum.

This is how the group's research laboratory was born, with the aim of promoting the relationship between humans and stone through product innovation.

With this goal, we coordinated the new team, developing technologies that would allow creating more direct relationship between man and surface, making the stone reactive. The result was the first responsive kitchen ever.

Case Studies-Designing a business unit and creating the first ever responsive kitchen-129Cora_a.pdf

12:00pm - 12:15pm

Designing a coherent land registration system for rural Portugal

Miguel Azevedo Coutinho, Tiago Nunes, Rui Quinta

With Company, Portugal

After almost a century of several attempts to establish a coherent land registration system across the whole country, in 2017 the Portuguese government decided to try a new, digital native, approach to the problem. Thus, a web-based platform was created where property owners from 10 pilot municipalities could manually identify its properties using a map based on satellite images.

After the first month of submissions, it became clear that at the current rate, it would take years to achieve the goal of getting to 100% of rural properties identification across the 10 municipalities.

With on field research during the first month after launch, we were able to understand owners relationships with their land, map their struggles with the platform, and prototype ways to improve the whole service. Because all these improvements would still not be enough to get to the necessary daily rate, we proposed, tested and validated an algorithm that allows us to identify a rural property shape and location without coordinates.

Today, we are able to help both Government and owners identify a rural property’s location with the click of a button.

Case Studies-Designing a coherent land registration system for rural Portugal-150Azevedo Coutinho_a.pdf

12:15pm - 12:30pm

Designing and Developing Entrepreneurial Culture for a Small UK Based University

Louise Valentine

University of Dundee, United Kingdom

An undeniable truth is the rise of status and responsibility assigned to Enterprise and Entrepreneurship within the UK Higher Education Institutions, as a means of crafting a more competitive economy. With a growing interest in this area from the Creative Industries, there is a need to articulate the entrepreneurship developments more often, and pinpoint where, how, and to what degree, design innovation management research is supporting this in a meaningful manner. It shares why the development of entrepreneurial culture has been purposefully designed and offers insight into how this has been achieved. This is to give a tangible example of design as a strategy for leadership.

The case study is a reflection on practice; a contemplative dialogue on design innovation management research as agency for cultural change and development of a process of becoming an entrepreneurial university. It is an example of work undertaken to create an outward-facing, more networked entrepreneurial culture within a small UK based university, as well as leveraging adjacent cultural and economic resources as part of a more entrepreneurial ecosystem within the residing city and country. It discusses a grand-scale entrepreneurial activity within a traditionally rigid structure i.e. a University, as a means of sharing how design innovation management can be used to nudge cultural change over the medium term and beyond design’s own discipline and culture. It captures the essence of concept development using a macro lens. In addition to deploying traditional methods, the work uses a dynamic participatory process, designed to grow iteratively and deliberatively working with people as collaborators throughout. The five key learnings shared are the importance of making entrepreneurship a strategic priority; employ design as a strategy for developing an entrepreneurial culture; uphold the act of being inclusive; value a strategically activist approach, and actively manage risk using design principles.

Case Studies-Designing and Developing Entrepreneurial Culture for a Small UK Based University-145Valentine_a.pdf

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