Programa del congreso

El propósito del estudio es contrastar empíricamente las conexiones teóricas de la orientación pionera y ventaja competitiva. Además, en esta relación se ha examinado el efecto mediador de la planificación estratégica y el efecto moderador del dinamismo de mercado. La comprobación empírica se ha realizado en 207 empresas gastronómicas de Arequipa - Perú, utilizando el modelo de ecuaciones estructurales PLS-SEM. El estudio tiene importantes resultados que permiten explicar las conexiones teóricas entre los constructos. Primero, se comprueba que la orientación pionera influye positivamente en la ventaja competitiva. Asimismo, la planificación estratégica tiene una mediación parcial en la relación orientación pionera y ventaja competitiva. Además, se ha encontrado que el dinamismo del mercado tiene un rol moderador negativo. La principal contribución teórica se basa en la comprensión más profunda de cómo las empresas pueden desarrollar y mantener ventajas competitivas en un mercado dinámico y el aporte práctico sugiere implementar la orientación pionera a través de la planificación estratégica y considerando el dinamismo del mercado para favorecer la creación de ventajas competitivas sostenibles.

The importance of corporate strategy in both academic and practical spheres contrasts with inconsistent findings on how much corporate parents actually influence subsidiary performance. Challenging the assumption that all subsidiaries within a corporate group are subject to uniform corporate parenting influence, we test the role of immediate parents—defined as the first affiliated firm in the path from the subsidiary to group headquarters—as drivers of performance. Building on attentional lens, we argue that the influence of immediate parents is contingent on group product and geographic diversification, as well as on group depth, since these factors diminish headquarters’ ability to centralize value-adding corporate parenting activities. An analysis of 26,910 Western European subsidiaries from 2013 to 2023 reveals that immediate parents account for 9% of firm return on assets (ROA), compared to 5% explained by corporate parent effects. Furthermore, we find that the influence of immediate parents on subsidiary performance significantly increases in groups with above-median levels of product diversification and hierarchical layers. These results suggest that corporate-level factors contribute more significantly to profitability differences than previously thought.

This research aims to explain the open innovation practices that are carried out in a multi-brand and multi-unit company. These firms have the potential advantage of having both internal and external knowledge sources for their innovation processes. We conducted a case study on the Acurio Group, the most relevant Peruvian gastronomy company; and, identified different practices on inbound, outbound, and coupled open innovation, distinguishing between internal and external knowledge sources, and organizational mechanisms within the group. This study shows a complement between these practices and contributes to the literature on open service innovation in the gastronomy industry and provides important implications for practitioners.

The research focuses on the study of strategic alliances in global scientific production, highlighting their fundamental role in developing and disseminating knowledge across various disciplines. The objective is to analyze the dynamics, characteristics, and patterns associated with scientific collaboration through a bibliometric and scientometric analysis of articles published in the WoS (Web of Science) database from 1975 to 2023. This methodology enables the examination of historical trends, collaboration networks, and key indicators reflecting the impact and evolution of strategic alliances in academic production.

4,397 WoS Core Collection database articles were analyzed, comprising 281,095 citations. The findings reveal that the most influential article, with over 4,000 citations, was authored by Walter Powell, Kenneth Koput, and Laurel Smith-Doerr (1996). The most prominent author is Ranjay Gulati (16 articles on strategic alliances), the most recognized journal is the Strategic Management Journal (SMJ), the most productive institution is the University of Texas Systems (H-index of 41 in strategic alliances), and the most impactful country is the United States, accounting for 34.71% of global publications. These analyses identified seven clusters exploring theoretical and practical aspects, such as innovation, social capital, capacity development, competitive advantages, knowledge management, and interorganizational collaboration.