Conference Agenda

En la actualidad y debido a las crisis, la alta competencia y al perfil diferencial de los nuevos segmentos de trabajadores, las organizaciones deben realizar esfuerzos en la forma de compensar o retribuir a las nuevas generaciones. Esto es particularmente relevante en el caso de la Generación Z, que está asumiendo el relevo generacional en las empresas. En este estudio se utiliza una muestra de 534 sujetos y un cuestionario diseñado ad hoc para analizar la valoración que los jóvenes dan al salario tradicional y al salario emocional. También se identifican, en un contexto de género, las diferencias de valoración entre hombres y mujeres a los diferentes formatos salariales. Por último, se diseña un modelo causal mediante PLS-SEM que identifica la influencia del salario tradicional y el salario emocional sobre la satisfacción, el desempeño y la lealtad laboral. Los resultados muestran que los jóvenes valoran muy positivamente todas las formas de salario, que existen diferencias significativas entre hombres y mujeres en dichas valoraciones, y que se puede predecir la satisfacción, el desempeño y la lealtad utilizando exclusivamente el salario emocional intrínseco y el salario tradicional. Todos estos aspectos denotan la novedad y la utilidad teórica y práctica de este estudio.

Objectives

This study aims to explore how customer knowledge can be enhanced to promote the adoption of second-hand clothing, thereby reducing textile waste and fostering circular economies.

Theoretical Framework

The textile industry significantly impacts the environment, prompting the need for sustainable alternatives such as the second-hand market. Customer knowledge is defined as the ability of companies to understand and meet consumer needs, preferences, and values, which is essential for empowering sustainable decision-making. Environmental cognitive learning and environmental engagement are identified as critical factors in influencing consumer behavior toward sustainability.

Methodology

An empirical study was conducted with a sample of 525 end users in Spain. The analysis investigated the relationship between environmental cognitive learning, environmental engagement, and customer knowledge.

Results/Implications

Our findings suggest that fostering cognitive learning and environmental engagement can significantly improve customer knowledge, encouraging sustainable practices in the textile industry. This study provides valuable insights for textile companies aiming to lead in sustainability and engage consumers in meaningful environmental initiatives.

Objectives: This study examines the impact of public guaranteed loans on the recovery and performance of micro, small, and medium enterprises (MSMEs) during the COVID-19 pandemic, with a particular focus on the phenomenon of de-zombification among financially vulnerable firms.

Theoretical Framework: The analysis builds on literature addressing economic resilience and the role of public financing in mitigating the effects of economic crises, with a focus on how liquidity loans can revive distressed businesses.

Methodology: Using a dataset of 181,526 Spanish MSMEs and employing a difference-in-differences methodology, the study evaluates the effects of loans issued by the Spanish Institute of Official Credit (ICO) on business recovery

Results/Implications: The findings reveal a significant positive impact on turnover and employment, particularly among zombie firms. Treated micro and small enterprises showed notably higher improvements compared to non-treated counterparts. Furthermore, approximately 53% of small zombie firms transitioned out of their status within two years post-intervention. This study highlights the critical role of public financing in economic recovery and provides valuable insights for policymakers in managing future economic crises

Objectives

This paper aims to explore the strategic management of Intellectual Capital (IC) across five European countries, focusing on how its components—human, relational, and structural capital—affect company sales. It aims to determine the optimal level of IC investment and the risks of overinvestment or underinvestment.

Theoretical Framework

The integration of the theory of diminishing returns to scale and the resource-based approach in the analysis of IC investment in different countries has opened up a new perspective for the study of strategic approaches to investments in IC.

Methodology

Using data from 1,600 large companies over 15 years the research employs regression analysis with random coefficient, diminishing returns, and quadratic models to examine the impact of human, relational, and structural capital on company sales across five European countries.

Results/Implications

The study assessed how human, relational, and structural capital contribute to sales growth, highlighting that investments in these areas boost a company's revenue-generating potential. Findings indicate that the optimal level of IC investment is not universal but varies across countries and depends on a country’s economic, cultural, and regulatory context. Companies should focus on optimizing their investments in human and relational capital to prevent inefficiencies linked to excessive spending.