Programa del congreso

Objetivos:

Este estudio pretende analizar y contrastar el discurso sobre crecimiento, sostenibilidad y suficiencia entre empresas líderes en moda rápida y empresas referentes en moda sostenible. Sus preguntas de investigación abordan cómo justifican su posición frente al paradigma del crecimiento, estrategias para desvincularse de él o alinearse con criterios de suficiencia, y posibles diferencias entre discursos.

Marco teórico:

El estudio se fundamenta en el debate sobre sostenibilidad y tensiones con el modelo de crecimiento económico dominante sustentado en el consumismo, particularmente en la industria de la moda, basándose en teorías de desarrollo sostenible, estrategias de sostenibilidad corporativa, decrecimiento y economía de suficiencia.

Metodología:

La investigación emplea un análisis cualitativo y comparativo de las memorias y sitios web de las empresas seleccionadas mediante lectura detallada e interpretativa.

Resultados/implicaciones:

Los hallazgos demuestran importantes matices entre ambos segmentos y aportan evidencia empírica valiosa para directivos, accionistas, consumidores y otras partes interesadas en sus respectivos roles. El artículo contribuye al debate sobre el enfoque de sostenibilidad de estas empresas y la transición hacia nuevos modelos de negocio y una economía más justa y sostenible. Forma parte de un proyecto que persigue identificar métricas que permitan monitorizar los avances en suficiencia en el sector.

Taking an integrative perspective on the corporate sustainability literature, this study deepens the understanding of tensions and paradoxes in the relationship between dimensions of sustainability orientation in tourism destination companies. Specifically, we examine the moderating role of organizational resilience (OR) in the inverted U-shaped curvilinear relationship between environmental (ESO) and social sustainability orientation (SSO). he empirical study, conducted on 223 tourism companies in cultural tourism destinations in Spain, confirms an inverted U-shaped effect between environmental and social sustainability orientations, indicating strategic tension. Additionally, organizational resilience positively moderates this relationship, reducing tension between the two sustainability orientation dimensions. The research deepens our understanding of the complex relationship between two key dimensions of sustainability orientation. It also highlights practical implications for managers to prioritize environmental sustainability strategies that enhance consumer and community well-being, while avoiding excessive commitments that could undermine social responsibilities to local communities and stakeholders.

Efficiency has traditionally been the cornerstone of organizational design, but its tightly coupled structure make it difficult to achieve sustainable development on a global scale. Applying systems-based theorizing and panarchy theory, we argue that resiliency at both organizational and upper levels is essential for panarchy to function—the continuous cycle of adaptation that ensures sustainable development. This paper makes a theoretical contribution by challenging the dominance of efficiency-based organizing and introducing a design that allows resilience at different levels of analysis a necessary foundation for long-term sustainability.

This study investigates the different impact that command-and-control policies (CAC) and market-based instruments (MBIs) on fostering eco-innovation. Specifically, it argues that the effectiveness of these regulatory tools is shaped by the prevalence of voluntary environmental management standards (EMS), such as ISO14001 among firms within a country. Using a dataset of 33 countries from 1999 to 2020, the analysis provides evidence that the influence of CAC and MBIs, when aligned with the widespread adoption of ISO 14001 certifications, significantly boosts eco-innovation outcomes. The findings highlight the critical role of integrating regulatory frameworks with policies that encourage firms to adopt EMS, paving the way for more effective environmental strategies.