Programa del congreso

Previous research has largely focused on how marketing innovations impact sustainability. In contrast, this study examines the less-understood influence of sustainability practices on marketing innovation, with a particular focus on small and medium-sized enterprises (SMEs) and family firms (FFs).

The present study analyses the impact of environmental and social sustainability practices on marketing innovation, and how the nature of the FF moderates this relationship.

To this end, we used data from 6843 European companies, sourced from Eurobarometer 486 (Eurostat, 2022). The results show that both environmental sustainability and social sustainability positively and significantly influence marketing innovation. Likewise, it is highlighted that FFs that prioritise social sustainability have a greater probability of implementing marketing innovations compared to non-family firms.

These results highlight the importance of social and environmental sustainability actions in European companies, and in particular, the relevance of social sustainability for FFs is made concrete.

This research proposes the influence of environmental sustainability practices and social sustainability practices, demonstrating that both are drivers of marketing innovation in European companies. Furthermore, the research shows the distinctive relationship between social sustainability and marketing innovation in FFs.

Family firms are the most common type of business worldwide. Understanding their role in addressing environmental threats is crucial. While family firms are numerous, larger ones allocate more resources to eco-friendly initiatives. However, decisions involve not just the family owner but also the board of directors.

Using the SEW framework and upper echelons theory, this study examines how female directors influence green performance, mediated by ESG criteria. We analyze large US firms based on the percentage of women on the board and their connection to the founding family.

Results show that board diversity positively impacts green performance, with ESG factors playing a partial mediating role. The mediation effect is stronger when distinguishing between independent and family-affiliated female directors. This study highlights the benefits of board diversity on firm performance.

This study examines board gender diversity by uncovering its effects on employment reduction in family-owned firms compared to nonfamily-owned firms. Drawing from socioemotional wealth (SEW) and gender socialization theories, we argue that female directors in family firms are likely to mitigate employment reduction, given their socialized roles of care and protection and the fact that this female role is congruent with the family’s desire to avoid SEW losses. By contrast, female directors in non-family firms, driven by bottom-line pressures and owners unconstrained by SEW motives, may endorse job cuts, revealing a clash between social gender expectations and the adopted job security policies. Additionally, we propose that female board members who are part of the owning family are more likely to have a negative impact on employment reduction. Finally, we argue that the negative effect of board gender diversity on employment reduction observed in family-owned firms (relative to nonfamily-owned firms) is mitigated under financial hazards. Using longitudinal data from publicly listed U.S. firms (2007–2022), our empirical evidence supports these predictions.

This article analyses how family ownership affects sustainability strategies in family firms (overall and in its different components). Moreover, we consider the moderation effect of different family’s control strategies so like the existence of other large shareholders and their identities, on that relation. For this purpose, a panel of Spanish companies listed on the continuous Stock Market over the period 2016-2019 is used. We measure corporate sustainability practices building manually a global sustainability index and different environmental, social, and governance sustainability indices. Our main findings indicate that family ownership leads to lower sustainability practices concerning the social index. Additionally, the use of pyramids positively moderates the impact of family ownership on governance sustainability practices, while family chairman and CEO positions do not moderate this relationship. Finally, the shareholder’s identity matters, when there are foreign firms among the other large shareholders, this has a negative moderating effect on the relationship between family ownership and the governance and global sustainability indices. However, the presence of institutional investors does not moderate this relationship.

Objetivo: Determinar el estado actual del campo de tecnologías de información y comunicación en la empresa familiar.

Metodología: Se lleva a cabo una revisión sistemática de literatura en la que se plantean nueve preguntas de investigación. Se utiliza la metodología PRISMA y se realiza una estrategia de búsqueda de información en las bases de datos de SCOPUS y Clarivate-Web of Science (WOS) identificándose finalmente 38 artículos para la revisión.

Resultados/implicaciones: A partir del análisis realizado se reafirma la importancia de las tecnologías en el ámbito de la empresa familiar, aunque desde el puesto de vista de la investigación es un campo incipiente que necesita más desarrollo. Hasta el momento, se han identificado tres tópicos claves: la digitalización, los factores determinantes de la adopción de tecnología y las herramientas tecnológicos utilizadas. En esta última temática, se realiza un análisis exhaustivo clasificando las herramientas tecnológicas mencionadas en la literatura, según su tipología y su uso. Por otro lado, también se han propuesto varias líneas de investigación futuras como, por ejemplo, las plataformas tecnológicas como E-commerce, inteligencia artificial, chatbots, blockchain y redes sociales.