Programa del congreso

Sesión
G_INNOVACIÓN4
Hora:
Lunes, 17/06/2024:
10:30 - 12:00

Presidente de la sesión: Dr. Francisco García Lillo, Universidad de Alicante
Lugar: Aula 0.3 - FADE (Edif. 7J)

FADE - Planta baja

Ponencias

LA INNOVACIÓN ORGANIZACIONAL Y SU IMPACTO EN LA EFICIENCIA DE LOS PROCESOS DE INNOVACIÓN: UN ESTUDIO EN PYMES DE SERVICIO EN ESPAÑA

ISABEL RODRIGUEZ DOMENECH, FREDERIC MARIMON VIADIU, MARTA MAS MACHUCA

UNIVERSIDAD INTERNACIONAL DE CATALUÑA, España

Relator: Francisco García Lillo (Universidad de Alicante)

El estudio se enfoca en las PYMEs de servicios en España, las cuales enfrentan la necesidad de innovar para asegurar su supervivencia. Se plantea la pregunta de en qué campo de innovación organizacional deberían enfocarse para lograr resultados óptimos: a) interrelación entre departamentos, b) mejora de procesos existentes, o c) incorporación de conocimiento externo.

Los objetivos incluyen delimitar el concepto de innovación organizacional, proponer un modelo secuencial para obtener resultados en innovación de procesos, proponer medidas de estas dimensiones.

La metodología incluyó una revisión bibliográfica, la aplicación de metodologías cualitativas como entrevistas a directivos.

Los resultados incluyen una definición unificada de innovación organizacional, un modelo de medición adaptado a PYMEs de servicios, y relaciones secuenciales entre actividades de innovación y resultados en procesos, principalmente demostradas cualitativamente.



Enhancing Organisational Resilience: Embracing Social Media via Organisational Learning and Corporate Entrepreneurship

Jeehan Awad, Rodrigo Martín Rojas, María Esmeralda Lardón López

Universidad de Granada, España

Relator: ISABEL RODRIGUEZ DOMENECH (UNIVERSIDAD INTERNACIONAL DE CATALUÑA)

This study investigates the augmentation of organisational resilience facilitated by social media, specifically through the lenses of organisational learning and corporate entrepreneurship. This inquiry underscores the nuanced interconnections among social media tools, organisational learning, and corporate entrepreneurship, aspects deemed pivotal for fortifying organisational resilience yet comparatively neglected in extant research. The empirical substantiation of these influences is undertaken through a sample comprising 259 small and medium-sized Spanish enterprises situated in the region of Andalusia. The foundation of this correlation is grounded in diverse theoretical frameworks, notably the resources-based view and dynamic capacities.

The empirical findings of this research affirm that social media significantly contributes to enhancing the learning capacities of small and medium enterprises, concurrently fortifying their entrepreneurial dimensions. This concurrent enhancement serves to elevate their resilience levels, thereby augmenting their adaptive prowess in navigating market changes and strategically managing them for favourable outcomes.



LEARNING TO BE INNOVATIVE: UNRAVELING THE IMPACT OF THE INSTITUTIONAL SETTING THROUGH INTERNATIONAL EXPANSION

Jesús ARTEAGA-ORTIZ1, Fernando MUÑOZ-BÚLLÓN2, María José SÁNCHEZ-BUENO2, José Ángel ZÚÑIGA-VICENTE3

1Universidad de Las Palmas de Gran Canaria, España; 2Universidad Carlos III de Madrid, España; 3Universidad Rey Juan Carlos, España

Relator: María Esmeralda Lardón López (Universidad de Granada)

This study explores whether firms can learn to be more innovative as a result of operating abroad. It draws on organisational learning theory, the knowledge-based view, and institutional theory to test whether the potential knowledge stocks acquired and accumulated abroad stimulate innovation by distinguishing firms from a specific home country operating in advanced and/or emerging markets. The research setting involves a large and representative sample of Spanish firms between 2000 and 2016: 23,845 firm-year observations amounting to 3,485 firms. Our findings reveal that firms may learn and benefit from the knowledge stocks they encounter abroad when expanding into advanced economies (European Union and OECD countries), relating to technological and non-technological innovations. Firms competing in these countries are also more likely to conduct business model innovations. However, when firms expand into less developed or emerging countries the acquisition and accumulation of valuable knowledge stocks seems to be more limited in some cases. Additionally, our findings show that direct exporters introduce more types of innovations than indirect exporters.



CORPORATE FORESIGHT: A NEW MECHANISM TO CREATE COMPETITIVE ADVANTAGE THROUGH INNOVATION?

Francisco García Lillo, Pedro Seva Larrosa

Universidad de Alicante, España

Relator: Jesús ARTEAGA ORTIZ (ULPGC)

In the form of a literature review, from the consideration that corporate foresight can favorably affect important organizational outcomes including learning, creativity, innovation, and firm performance –providing the firms with innovative and meaningful knowledge– and that further investigating corporate foresight from a strategy and management point of view opens a rich research agenda, this article aims to identify the scholarly works that have had the greatest impact on the research ubicated at the intersection between “corporate foresight” and “innovation” and to analyze the intellectual structure of the knowledge base of the research developed concerning this domain. The methodology is based on the bibliometric techniques of citation and co-citation analysis which are applied to 129 articles published between 2006 and 2023. Clarivate Analytics' Web of Science™ was the database used in this study. For this research, we chose bibliometric analysis over other traditional methods like systematic literature review as bibliometric techniques are replicable, objective, unbiased, and rigorous. Overall, our review of the literature depicts an academic field weakly organized –and developed more or less in isolation– where explorative research dominates, and puts us on the track of researchers “thinking inside the box” and so many articles lacking theoretical foundation.