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Presidente de la sesión: Prof. Dra. María De-Miguel-Molina, Universitat Politecnica de Valencia
Lugar:Aula 1.2 - FADE (Edif. 7J)
FADE - 1ª Planta
Ponencias
¿INFLUYE LA CATEGORÍA DEL HOTEL EN LA CADENA CO-CREACIÓN DE VALOR-SOSI-RESULTADOS DE LA INNOVACIÓN SEGÚN LA PERCEPCIÓN DEL GERENTE?
MIHAELA SIMONA MOISE, IRENE GIL SAURA, MARÍA EUGENIA RUIZ MOLINA, ANTONIO MARÍN GARCÍA
Universidad de Valencia, España
Relator: Lucía Garcés-Galdeano (Universidad Pública de Navarra)
• Objetivos
El presente trabajo tiene dos objetivos principales. El primero consiste en analizar la co-creación de valor como antecedente y los resultados de la innovación y organizacionales como consecuencias de la innovación de servicios orientada a la sostenibilidad (SOSI) desde el punto de vista de los gerentes hoteleros. El segundo objetivo es evaluar el papel moderador de la categoría del hotel medida a través del número de estrellas en las relaciones planteadas.
• Marco teórico
La innovación y la sostenibilidad son dos pilares básicos para alcanzar ventajas competitivas en un entorno cambiante. Sin embargo, aún se desconoce cómo impacta el efecto conjunto de ambas variables en la supervivencia empresarial.
• Metodología
Para lograr los objetivos propuestos, se plantea un modelo teórico a través de un estudio empírico realizado sobre una muestra de 250 gerentes de establecimientos hoteleros españoles.
• Resultados/implicaciones
Nuestros resultados indican que existen diferencias significativas según la categoría del hotel en cuanto a los efectos de la co-creación de valor sobre la SOSI y SOSI sobre los resultados de la innovación. Estos hallazgos ofrecen a los gerentes de hoteles una guía útil para comprender la importancia de la SOSI como herramienta para mejorar los resultados empresariales.
HOW TO FOSTER STUDENTS’ WILLINGNESS TO LEARN ABOUT CORPORATE SUSTAINABILITY? INTEGRATION STRATEGIES AND SOCIAL REFERENTS
Justo Alberto Ramírez-Franco, Raquel Antolín-López, Iván Montiel
Universidad de Almeria, España
Relator: MIHAELA SIMONA MOISE (Universidad de Valencia)
This study extends previous studies by building bridges between studies centered on how to integrate sustainability into the business curriculum and previous works on the formation of students’ positive sustainability attitudes. With that aim, we explore the impact of different sustainability integration strategies and the role of social referents on business students’ attitudes toward sustainability learning. Specifically, we analyze the effect of the perceived degree of integration across the various disciplines of a degree, the inclusion of sustainability within the mandatory vs. supplementary bibliography, and the role of professors and the business sector as social referents on students’ Willingness to Learn about corporate sustainability. We test these relationships in a sample that comprises the responses of 265 business students enrolled in different undergraduate degrees of the Faculty of Economics and Business Administration at the University of Almeria (Spain) during the course 2022/2023.
How socially sustainable multinational banks promote financial inclusion in developing countries
Fernando Ubeda Mellina1, Francisco Forcadell Martínez2, Alvaro Mendez3, Belen López Vazquez4
1Universidad Autónoma de Madrid, España; 2Universidad Rey Juan Carlos, Madrid; 3London School of Economícs; 4ESIC University
Relator: Justo Alberto Ramírez Franco (Universidad de Almería)
This paper investigates the impact of multinational banks (MNBs) implementing socially sustainable practices on financial inclusion in developing countries. We argue that the specific characteristics of the MNBs, when combined with socially sustainable practices, contribute to the building of trust and reduction of risks in developing countries where they operate. This positive externality causes improvements for the underprivileged in three dimensions of financial inclusion: their demand for bank accounts, their propensity to save, and their access to credit. A sample of 152 multinational banks in 32 developing countries and 37,952 individuals proves the positive effect of sustainable practices.
Board Gender Diversity's Impact on the Interplay Between Green Practices and Eco-Innovation in Dirty and Clean Sectors
Relator: Fernando Ubeda Mellina (Universidad Autónoma de Madrid)
Abstract:
• Objectives: The main objective of this research is to investigate the intricate relationship between board gender diversity, green practices, and eco-innovation within both dirty and clean sectors of the economy.
• Theory: The paper extends the understanding of corporate governance and sustainability by exploring the impact of green practices on eco-innovation within the context of varying environmental regulatory pressures in "clean" and "dirty" sectors. This provides nuanced insights into how different sectors respond to environmental practices, contributing to a more comprehensive understanding of the link between corporate governance and environmental performance.
• Methodology: Using a sample of 1,923 European companies from 2016 to 2022 (7,253 firm-year observations), we employ the random Tobit model, which is appropriate for situations where the dependent variable has upper and/or lower limit bounds.
• Results: The study underscores the importance of green practices in fostering environmental innovation in all the industries. In addition, our findings support the distinction between "clean" and "dirty" industries. Finally, the study shows that board gender diversity acts negatively moderate the relationship between green practices and the eco-innovation performance.
